Today is my 20th wedding anniversary. A wave of nostalgia rushes through me. I met my wife Cindy Lou in 1990 thanks to a classified ad. I saved it—as you can see. In fact, we enlarged and displayed it at our wedding. Cindy and I enjoy telling the story now (perhaps me more than her),…
If you’re looking for the ultimate definition of effective marketing strategy, you need not look any further than the phrase’s three words. Effective. Marketing. Strategy. We’ll look at each. And I’ll fire a series of questions at you in an effort to help you uncover some gaps in the planning process that are so crucial…
I want to tell you a little success story. I’d like to help you understand the strategy that made it work. Additionally, I’d like to help you understand why the same strategy can be the most effective marketing tactic your company will ever take. In the process, I also want to share some powerful proof…