08
Nov
Maybe You’re Not Wasting Enough Time with Social Media.
This is an opinion piece based on important social media research from Vertical Response. I felt compelled to chime in and enjoyed it. I’d like to hear your opinion too.
27
Sep
How Do You Continue to Generate Useful Content?
By actively listening (observing) the interactions taking place, you gain the insights needed to create relevant content and spark conversation. Your goal is to engage the audience, join the conversation, and ultimately, earn a larger media footprint and join the ranks of industry influencer.
22
Aug
Effective Headlines to Generate Leads
What makes successful TOFU content? Journalist and blogger Brianne Carlon shares her headline writing advice here.
09
Aug
Click and Stick: Do Your Titles Do the Trick?
For a website copywriter, it all begins with a click. Goal one: entice someone to click. Goal two: keep the reader on your site. I like to call it “click and stick.”
06
Aug
How To Create a Blog to Drive Traffic to Your Website
The benefits of blogging, why most of them stink, and the advice you need for making yours one of the best in the business.
01
Jun
Magnetic Content: 21 Ways to Attract Traffic
Your ability to create content marketing magnets translates to sales. Learn how to create seriously strong content marketing magnets.
09
Apr
Build a Website Destination with a Content Management System.
How does a CMS make things easier?
How does a CMS make things easier?The answer is simple. I mean, simple is the answer. Working on websites used to be for those who graduated from HTML University. Not anymore. CMS can be a friend to every man, woman and child, technically inclined or challenged.
29
Mar
Inbound Marketing Works: A Copywriter’s Success Story
I want to tell you a little success story. I’d like to help you understand the strategy that made it work. Additionally, I’d like to help you understand why the same strategy can be the most effective marketing tactic your company will ever take. In the process, I also want to share some powerful proof…
06
Mar
CMS? Yes. [And More A’s to Your Q’s about Content Management Systems.]
How does a CMS make things easier?
How does a CMS make things easier?
The answer is simple. I mean, simple is the answer. Working on websites used to be for those who graduated from HTML University. Not anymore. CMS can be a friend to every man, woman and child, technically inclined or challenged.