I know a lot of content marketing experts. Most of them run (or work on) content marketing programs for companies and collect a paycheck for their efforts. Some focus on speaking or hosting events. Many work for software companies in the space. Some specialize in web development, search, social media, or research. A few sell…
Do I sound like a doomsday predictionist up on his soapbox? Hang with me. The future’s bright. But here and now, I want to impress something important on you… Content marketing is not your secret weapon anymore. You might be podcasting, publishing newsletters, offering eBooks, posting videos, etc. Surely, you’re blogging and sharing your stuff with…
Today is my 20th wedding anniversary. A wave of nostalgia rushes through me. I met my wife Cindy Lou in 1990 thanks to a classified ad. I saved it—as you can see. In fact, we enlarged and displayed it at our wedding. Cindy and I enjoy telling the story now (perhaps me more than her),…
“I can’t write.” You’ve said it a zillion times, but you’re not going to say it again because it’s a giant, steamy, and stinky pile of crap. I know what your problem is. You learned how to write. Then you learned you were doing it wrong. Blame it on your teachers. Or the man. Or…
Check me out. A new client told me he hates pop-up opt-in boxes on websites. As website tactics go, this one seems to be high on people’s hate list. Know what I said? I said, “It doesn’t matter if you hate them. We’re going to do what works.” Now if you know me, you know…
Let me introduce myself. I’m, um, I’m, uh … Hmm. I had this a minute ago. But suddenly I’m a different person. I’m wearing a different hat. I have different strengths and skills. It’s like I switched gears. The chains fall into a different combination of sprockets and I’m cruising along with an entirely different…
Personal branding is all the rage. I wrote a post offering 11 suggestions for getting started with your personal brand development last month, which was well received. Then I wrote a listicle version for the popular site, 12Most.com, which went ballistic on social media, especially LinkedIn. Next, (with a big assist from my friend Seth…
Social media pants? Yup.
I really enjoy attending new media conferences and in an effort to make the most of the opportunity to network at them, I try to dress for the occasion. I’ll show you what I mean by that.
This article by Eric Siu Entrepreneur.com features great insights from marketing leaders including Rand Fishkin of Moz, Neil Patel (he’s kind of a big deal), Heidi Cohen, and Scott Abel. I have to share it with you. The post originally ran as “The 5 Brilliant Strategies You Can Learn From Top Content Marketers.” *** Ready…
Not long after I began blogging here, there and everywhere, I started getting requests to do interviews. It’s a nice benefit that springs from building a distinct personal brand online. Today I get a ton of requests for written Q&A’s, videos, and especially, podcasts. I must admit, I enjoy doing interviews for programs such as…