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Simple Ways to Get Started with Content Marketing Metrics [Content Matters Episode 29]

Barry Feldman: October 2, 2017 | Content marketing, Podcasts: Content Matters | Comments
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Content Matters episode 29

Are you avoiding measuring your content marketing efforts for fear of its complexity? In this episode of the Content Matters podcast, Andy and Barry present simple ways to get started with content marketing metrics.

If you’re not making it a priority to measure the effectiveness of your content marketing,  you’re denying yourself opportunities to improve—or even, justify—the efforts you’re pouring so much time into. Listent to Andy and Barry explain ten easy ways to detect if your content is cutting it—including:

  • Website traffic
  • Subscriber growth
  • Search rankings
  • Time on page
  • Social media followers
  • Social media shares
  • Links and authority
  • Clickthrough rate
  • Leads
  • Feedback

In the cheese & mousetrap segment:

  • Barry explains how to t est your headlines to improve your click-through rate 
  • Andy explains why you should test your conversion on a channel-by-channel basis

Resources mentioned in this epsidode:

Coming in the show’s next episode:
How to accelerate your personal brand with content 

Barry Feldman
Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point and on many other sites across the web. Connect with Barry on Google+.
Barry Feldman

@feldmancreative

Focused on effective online marketing #content marketing consultant #copywriter #creative director #social media advisor #rock n' roller
25 experts on #SocialMedia Marketing Tactics Worth Your Time @FeldmanCreative https://t.co/jxxcUksn68 https://t.co/Q8UDwOE99c - 2 years ago
Barry Feldman
Barry Feldman