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The Road to Recognition with Personal Branding [Content Matters Episode 30]

Barry Feldman: October 24, 2017 | Content marketing, Podcasts: Content Matters | Comments
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Content Matters 30

If you’re a professional, you’re a brand. In this episode of Content Matters, Andy and Barry discuss Barry’s book, The Road to Recognition, and highlight many of its lessons on developing your personal brand in the age of digital media. 

Highlights from the episode include:

  • Being the CEO of the brand called You (a nod to author Tom Peters)
  • How to pursue personal branding without getting overwhelmed
  • The need for a platform
  • Why you should Google
  • How to optimize your LinkedIn profile
  • Why personal branding is content marketing
  • The importance of generosity
  • Buidling relationships instead of just likes and followers
  • Aligning your activities with your passions

In the cheese & mousetrap segment:

  • Barry talks about creating content with other experts who have worthwhile stories to tell.
  • Andy explains why you should claim every social media account for your name, in every format.

Resources mentioned in this epsidode:

Coming in the show’s next episode:
Non-obvious content promotion ideas

 

Barry Feldman
Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point and on many other sites across the web. Connect with Barry on Google+.
Barry Feldman

@feldmancreative

Focused on effective online marketing #content marketing consultant #copywriter #creative director #social media advisor #rock n' roller
25 experts on #SocialMedia Marketing Tactics Worth Your Time @FeldmanCreative https://t.co/jxxcUksn68 https://t.co/Q8UDwOE99c - 2 years ago
Barry Feldman
Barry Feldman