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Smart Strategies for Effective Blog Design [Content Matters Episode 19]

Barry Feldman: October 24, 2016 | Content marketing, Podcasts: Content Marketing Minds | Comments
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Content Matters episode 19

At the top of the episode, I say, “Make reading your blog a chore or a bore and it’s bye-bye baby.”

Listen to this edition of Content Matters to pick up a long list of tips you can easily apply to design a more attractive and reader-friendly blog and get more from your content marketing efforts. 

Listen to “Smart Strategies for Effective Blog Design [19]” on Spreaker.

In this episode we cover everything we can think of regarding blog design:

  • Creating a prominent focal point atop your posts
  • All kinds of tips for creating a smooth reader flow
  • To sidebar or not to sidebar?
  • How to use images to increase engagement
  • Text treatment tactics that make your content easier to skim and read
  • Smart ways to encourage social media sharing
  • Call to action strategies that work
  • Onsite search, social snipets, comments, content suggestion tools, CTAs and more

In the cheese & mousetrap segment:

  • Barry explains how chapterize your long posts for easy navigation
  • Andy covers the “3Ps” of effective email signup forms: prominence, promise and proof

rebecca gill
In a new feature on the Content Matters program, we invite experts to add to our heap o’ tips. In this episode we welcome web development expert Rebecca Gill of Web Savvy Marketing.

On the next episode of Content Matters:
Where infographics fit into your content marketing strategy

Listen to any or all of the Content Matters podcast episodes and share your thoughts about the program on iTunes. 

Barry Feldman
Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point and on many other sites across the web. Connect with Barry on Google+.
Barry Feldman


Focused on effective online marketing #content marketing consultant #copywriter #creative director #social media advisor #rock n' roller
25 experts on #SocialMedia Marketing Tactics Worth Your Time @FeldmanCreative - 2 years ago
Barry Feldman
Barry Feldman