In a world of multiple communication options, email is still riding high. Email marketing generates an ROI of $36 for every dollar spent, which is higher than any other channel. However, if you only send emails sporadically, and if you don’t tailor them to recipients’ preferences, you could be losing out on conversions. You need…
This is a guest post by Eleni Hagen. Until relatively recently, many marketers were content to live and die by the sales funnel. To review, the basic outline for said funnel looks something like this: At the top of the funnel (TOFU), a prospect becomes aware of your brand. In the middle (MOFU), they actively…
HOW TO ACHIEVE HIGHER QUOTA ATTAINMENT AND WIN RATES WITH SALES ENABLEMENT BEST PRACTICES “Salespeople can’t go it alone anymore in the digital era. Sales enablement is essential if the purchase cycle is long and the products and services require education and explanation. They need to be properly trained and equipped with relevant knowledge, tools,…
Part 1 in a series Your brand’s about the real you. Anything other than the real you won’t do. Let’s look at how to build your personal brand on your true strengths. You might think buying a book (or reading articles like this) about personal branding is the first step in your personal branding journey….
Let’s jump right into some of the reasons digital marketing is such a force: You can measure nearly every tactic you try in one way or another. Essentially, you know what is and isn’t working. There’s a DIY approach for nearly every tactic, too. Budget need not be an issue. It’s easy to start small…
Only 9% rate their content marketing strategy as excellent, so says last year’s The State of Content Marketing report by SEMRush. That sucks. As much as 91% are burning time and money or putting a dangerous amount of faith in a marketing approach for which they lack the necessary skills. It’s time to put more…