Timeline

Timeline – Style 1

Dec 2020
Jan 2020
Oct 2019
Sep 2019
Aug 2019
Jul 2019
Jun 2019
May 2019
Apr 2019
Mar 2019

Timeline – Style 2

Dec 2020

21 Inexpensive and Smart Digital Marketing Ideas for 2021

Let’s jump right into some of the reasons digital marketing is such a force: You can measure nearly every tactic you try in one way or another. Essentially, you know what is and isn’t working.  There’s a DIY approach for nearly every tactic, too.  Budget need not be an issue. It’s easy to start small…

Jan 2020

Good Content, Bad Content and Content that Can Go Both Ways

Only 9% rate their content marketing strategy as excellent, so says last year’s The State of Content Marketing report by SEMRush. That sucks. As much as 91% are burning time and money or putting a dangerous amount of faith in a marketing approach for which they lack the necessary skills. It’s time to put more…

Oct 2019

How to Improve Your Reach with Paid Media

Is your content seen by the audience you covet? An insane amount of content is published on the web each day. Few companies achieve the reach they seek with the standard one-two punch of organic search and social media. In social, it’s hard and getting harder to create the perception of “signal” in a sea…

Sep 2019
Aug 2019

Personalization in Digital Marketing: The Essential FAQ

“Customers expect brands to know what they’re interested in, what they need now, and even what they might need in the future.” ~ Wilson Raj, SAS Why pursue personalization? In his 1991 book, Relationship Marketing, Regis McKenna spoke of the age of customer-centered and knowledge-based marketing. The One to One Future, by Don Peppers and…

Jul 2019

Multiplying the Effectiveness of Your Infographics [Infographic]

It ain’t 1999. Sure, we feasted on the various flavors of eye candy media-makers spun forth then, but today we’re even more magnetized by pixelicious content. So… the benefits of infographics are no longer a mystery to content marketers. Infographics can be the device-friendly and social media-friendly content format that rallies both deep data divers…

Jun 2019
May 2019
Apr 2019

How to Write Powerful Headlines for Your Online Content [Infographic]

David Ogilvy famously wrote, “On the average, five times as many people read the headlines as read the body copy.” He wrote that in 1983 and was referring to print advertising. Ogilvy loosely attributed the statement to various research entities, tests and his own observation. I’m not saying he was wrong, but I continue to…

Mar 2019

Google Success Factors: Shaken, Strained and Served Straight Up

SEO is an intoxicating topic for us for digital marketers. The rewards of mastering organic search are immense. But trying to keep up with the relentless beast called Google, well, that’s bound to make your head spin. Sobering reminders of how trying it can be to stay current on how search works are often presented…