Timeline

Timeline – Style 1

Mar 2022
Oct 2021
Mar 2021
Feb 2021
Dec 2020
Jan 2020
Oct 2019
Sep 2019
Aug 2019
Jul 2019

Timeline – Style 2

Mar 2022

Email Drip Campaigns: Best Practices to Nurture, Convert and Retain Customers

In a world of multiple communication options, email is still riding high. Email marketing generates an ROI of $36 for every dollar spent, which is higher than any other channel. However, if you only send emails sporadically, and if you don’t tailor them to recipients’ preferences, you could be losing out on conversions. You need…

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Oct 2021

BOFU Content Could Be Your Secret Marketing Weapon

This is a guest post by Eleni Hagen. Until relatively recently, many marketers were content to live and die by the sales funnel. To review, the basic outline for said funnel looks something like this:  At the top of the funnel (TOFU), a prospect becomes aware of your brand.  In the middle (MOFU), they actively…

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Mar 2021

B2B Sales Enablement Best Practices

HOW TO ACHIEVE HIGHER QUOTA ATTAINMENT AND WIN RATES WITH SALES ENABLEMENT BEST PRACTICES “Salespeople can’t go it alone anymore in the digital era. Sales enablement is essential if the purchase cycle is long and the products and services require education and explanation. They need to be properly trained and equipped with relevant knowledge, tools,…

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Feb 2021

Authenticity: The Heartbeat of Your Personal Branding Journey

Part 1 in a series Your brand’s about the real you. Anything other than the real you won’t do. Let’s look at how to build your personal brand on your true strengths. You might think buying a book (or reading articles like this) about personal branding is the first step in your personal branding journey….

Dec 2020

21 Inexpensive and Smart Digital Marketing Ideas for 2021

Let’s jump right into some of the reasons digital marketing is such a force: You can measure nearly every tactic you try in one way or another. Essentially, you know what is and isn’t working.  There’s a DIY approach for nearly every tactic, too.  Budget need not be an issue. It’s easy to start small…

Jan 2020

Good Content, Bad Content and Content that Can Go Both Ways

Only 9% rate their content marketing strategy as excellent, so says last year’s The State of Content Marketing report by SEMRush. That sucks. As much as 91% are burning time and money or putting a dangerous amount of faith in a marketing approach for which they lack the necessary skills. It’s time to put more…

Oct 2019

How to Improve Your Reach with Paid Media

Is your content seen by the audience you covet? An insane amount of content is published on the web each day. Few companies achieve the reach they seek with the standard one-two punch of organic search and social media. In social, it’s hard and getting harder to create the perception of “signal” in a sea…

Sep 2019
Aug 2019

Personalization in Digital Marketing: The Essential FAQ

“Customers expect brands to know what they’re interested in, what they need now, and even what they might need in the future.” ~ Wilson Raj, SAS Why pursue personalization? In his 1991 book, Relationship Marketing, Regis McKenna spoke of the age of customer-centered and knowledge-based marketing. The One to One Future, by Don Peppers and…

Jul 2019

Multiplying the Effectiveness of Your Infographics [Infographic]

It ain’t 1999. Sure, we feasted on the various flavors of eye candy media-makers spun forth then, but today we’re even more magnetized by pixelicious content. So… the benefits of infographics are no longer a mystery to content marketers. Infographics can be the device-friendly and social media-friendly content format that rallies both deep data divers…