This is a guest post by Eleni Hagen. Until relatively recently, many marketers were content to live and die by the sales funnel. To review, the basic outline for said funnel looks something like this:  At the top of the funnel (TOFU), a prospect becomes aware of your brand.  In the middle (MOFU), they actively…

HOW TO ACHIEVE HIGHER QUOTA ATTAINMENT AND WIN RATES WITH SALES ENABLEMENT BEST PRACTICES “Salespeople can’t go it alone anymore in the digital era. Sales enablement is essential if the purchase cycle is long and the products and services require education and explanation. They need to be properly trained and equipped with relevant knowledge, tools,…