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Marketers everywhere relentlessly publish advice on how to create exciting blogs. Why? Research indicates the vast majority of blogs are boring. Clearly there’s an immense demand for boring blogs. I say give the people what they want. Here are ten tips I genuinely believe will help you successfully blend in with the millions of tedious…
I’m going to assume you care about social media. Even if you haven’t yet mastered it, you care about its immense potential as a means to connect with prospects, customers, partners, and potential employees. So you school yourself on the do’s and don’ts of social media marketing. In doing so, there’s no doubt you’ve…
The word “engagement” gets thrown around a lot in social media, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, ‘gramming, feeding Facebook, and Linkedin-ing updates about products, services, and educational content, but see little engagement. Engagement just isn’t easy to produce. You have to be,…
In this edition of Content Matters, Barry and Andy pour forth every tip they can come up with for leveraging LinkedIn in a span of less than 30 minutes.
Winners on the fiercely competitive ecommerce battleground must seize every strategy feasible to gain an upper hand. In a recent guest post on Kissmetrics, I presented 32 ideas to boost ecommerce engagement and sales. As it turns out, I left out one very big idea that’s perfect for a variety of ecommerce brands: augmented…
Is it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this edition of Content Matters.
Barry is the author of SEO Simplified for Short Attention Spans and co-author of The Road to Recognition—The A-to-Z Guide to Personal Branding.
Discover over 30 free articles, infographics, tutorials and templates organized to help you navigate your way across the content marketing landscape.
You’ll find a vast library of eBooks, webinars and the ultimate digital marketing planning tool, The Planner, here.
