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This is a guest post by Eleni Hagen. Until relatively recently, many marketers were content to live and die by the sales funnel. To review, the basic outline for said funnel looks something like this: At the top of the funnel (TOFU), a prospect becomes aware of your brand. In the middle (MOFU), they actively…
HOW TO ACHIEVE HIGHER QUOTA ATTAINMENT AND WIN RATES WITH SALES ENABLEMENT BEST PRACTICES “Salespeople can’t go it alone anymore in the digital era. Sales enablement is essential if the purchase cycle is long and the products and services require education and explanation. They need to be properly trained and equipped with relevant knowledge, tools,…
Part 1 in a series Your brand’s about the real you. Anything other than the real you won’t do. Let’s look at how to build your personal brand on your true strengths. You might think buying a book (or reading articles like this) about personal branding is the first step in your personal branding journey….
Let’s jump right into some of the reasons digital marketing is such a force: You can measure nearly every tactic you try in one way or another. Essentially, you know what is and isn’t working. There’s a DIY approach for nearly every tactic, too. Budget need not be an issue. It’s easy to start small…
Only 9% rate their content marketing strategy as excellent, so says last year’s The State of Content Marketing report by SEMRush. That sucks. As much as 91% are burning time and money or putting a dangerous amount of faith in a marketing approach for which they lack the necessary skills. It’s time to put more…
Is your content seen by the audience you covet? An insane amount of content is published on the web each day. Few companies achieve the reach they seek with the standard one-two punch of organic search and social media. In social, it’s hard and getting harder to create the perception of “signal” in a sea…
Barry is the author of SEO Simplified for Short Attention Spans and co-author of The Road to Recognition—The A-to-Z Guide to Personal Branding.
Discover over 30 free articles, infographics, tutorials and templates organized to help you navigate your way across the content marketing landscape.
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