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The topic was writing, so Barry couldn’t stop blabbing. Andy kept coming at him with questions about developing a writing voice. Barry took the bait (and ate it up). It’s a fun convo writers new and old are bound to learn something from—or have opinions about.
“Customers expect brands to know what they’re interested in, what they need now, and even what they might need in the future.” ~ Wilson Raj, SAS Why pursue personalization? In his 1991 book, Relationship Marketing, Regis McKenna spoke of the age of customer-centered and knowledge-based marketing. The One to One Future, by Don Peppers and…
It ain’t 1999. Sure, we feasted on the various flavors of eye candy media-makers spun forth then, but today we’re even more magnetized by pixelicious content. So… the benefits of infographics are no longer a mystery to content marketers. Infographics can be the device-friendly and social media-friendly content format that rallies both deep data divers…
This episode’s funny. Or at least Barry and Andy laughed a lot while recording it. In this edition of our podcast, we challenge the idea that every piece of content has to be off-the-charts outstanding. Maybe it’s okay for “okay” to do the trick sometimes?
The better question is: “What makes your website successful?” See, you could define “a great website” a variety of ways. Simply stated, a great website inspires the visitor to take action. That’s success, right? It follows then that you can only deem your website successful when you know what you want its visitors to do….
David Ogilvy famously wrote, “On the average, five times as many people read the headlines as read the body copy.” He wrote that in 1983 and was referring to print advertising. Ogilvy loosely attributed the statement to various research entities, tests and his own observation. I’m not saying he was wrong, but I continue to…
Barry is the author of SEO Simplified for Short Attention Spans and co-author of The Road to Recognition—The A-to-Z Guide to Personal Branding.
Discover over 30 free articles, infographics, tutorials and templates organized to help you navigate your way across the content marketing landscape.
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