I did a search for “SaaS content marketing.” Perhaps doing the same got you here. Interestingly, I found some good (though predictable) write-ups of some of the better content marketing efforts from SaaS companies, but no article showcased them the way I’m about to. In addition to telling you about the many shining examples of…
Do you sell SaaS? I suspect you relentlessly challenge your instincts about how to present content on your homepage. I’m with you. I’m a soldier in the SaaS wars. Helping create SaaS websites and building stronger digital marketing arsenals to back them up is my “wheelhouse.” It’s hard to say what’s the ideal way to…
Are you avoiding measuring your content marketing efforts for fear of its complexity? In this episode of the Content Matters podcast, Andy and Barry present simple ways to get started with content marketing metrics.
You’ll find a ton of blog posts and resources intended to help give you content marketing ideas. Most of them present various angles marketers are using now. You know… how-to’s, lists, comparisons, newsjackers, customer stories, etc. I’ve written plenty of content in this vein, including posts (and infographics) to help you generate video marketing ideas,…
I love me some Twitter. You probably do too. Okay, sure… Twitter has been beaten-up in the media the past couple of years, but its prominence remains. Growth has slowed, but Twitter’s 328-million current active users represent an all-time high. If the race is about users, Facebook gets the gold with 1.94 billion active users. However,…
“Landing page” and “homepage” don’t mean the same thing. Though many visitors to your website are bound to first land on your homepage, in the marketer’s lexicon, the two terms are not synonymous. They have different objectives. I’ll begin with a fundamental idea that sets them apart. The primary objective of a homepage is to…
If it’s “word power” you’re hoping to achieve, 100 Ways to Improve Your Writing, by the late Gary Provost, is the ultimate manual. It’s the best writing guide I’ve ever read. If you read my stuff, you know the subject is near and dear to me. If I can give you pointers to…
A lot of clients—marketing professionals and business owners—get in touch and ask me to help plan, write, and create websites, eBooks, and blog posts. That’s far from a complete list, but three common requests. On the other hand, a lot of clients reach out to me without a specific task list in mind. They know…
Much has been written about creating lead magnets. This is not the case for promoting lead magnets. In my post, What is a Lead Magnet?, I offer a definition of the phrase, explain the purpose, offer advice for creating them and detail ten types that have proven effective for helping digital marketers build their…
Should we obsess about earning shares and links with content in B2B online marketing? Buzzsumo does. They’ve been at it for a few years now, madly crunching data gathered from their own platform, to objectively report on blog post formats and content types that are well shared and earn links. Shares and links come with…