SaaS marketing

15 SaaS Retention Strategies and Subscription Renewal Best Practices

  “Retention is your number one strategy for profitability. Churn is public enemy number one.” ~ Neil Patel (Crazy Egg article) Want to keep your customers? Perhaps it’s the most rhetorical question you’ve ever read. My friend and fellow blogger Ben Jacobson (Twitter / LinkedIn) recently came a-calling for a response for a roundup post he’d compose…

SaaS Content Marketing: Examples from 21 Ambitious Brands that Get It

I did a search for “SaaS content marketing.” Perhaps doing the same got you here. Interestingly, I found some good (though predictable) write-ups of some of the better content marketing efforts from SaaS companies, but no article showcased them the way I’m about to. In addition to telling you about the many shining examples of…

Can Your SaaS Copywriter and Content Marketing Consultant Do This?

Are you considering hiring a SaaS copywriter and content marketing consultant? You’ve come to the right page. If you’re looking for the “how to” type of posts I generally write I understand if you skip this one and trust you’ll come back soon. That said, if you have a SaaS brand or manage marketing for…

SaaS Websites: Content, Copy & Design Ideas for the Homepage

Do you sell SaaS? I suspect you relentlessly challenge your instincts about how to present content on your homepage. I’m with you. I’m a soldier in the SaaS wars. Helping create SaaS websites and building stronger digital marketing arsenals to back them up is my “wheelhouse.” It’s hard to say what’s the ideal way to…