Blogging

The (Sarcastic) Guide to Publishing a Boring Blog

  Marketers everywhere relentlessly publish advice on how to create exciting blogs. Why? Research indicates the vast majority of blogs are boring. Clearly there’s an immense demand for boring blogs. I say give the people what they want. Here are ten tips I genuinely believe will help you successfully blend in with the millions of tedious…

Entrepreneur Pekka Koskinen Shares Effective SaaS Marketing Tactics

  Want to pick-up some marketing tactics and tips from a battle-tested pro? Pekka Koskinen is a serial software entrepreneur in B2B SaaS space who calls Helsinki, Finland home. His latest venture, Leadfeeder, is Pekka’s fourth. Since so many of my clients are forever in search of the most effective tactics for marketing and selling SaaS…

12 Word Power Pointers for the Marketing Content Writer

    If it’s “word power” you’re hoping to achieve, 100 Ways to Improve Your Writing, by the late Gary Provost, is the ultimate manual. It’s the best writing guide I’ve ever read. If you read my stuff, you know the subject is near and dear to me. If I can give you pointers to…

How to Make Your Website More Effective

  Search “how to make your website more effective” and the winner of the search engine sweepstakes is… 5 Free Ways to Make Your Website More Effective NOW. Good stuff. It’s a guest post on Pat Flynn’s Smart Passive Income site by Sarah Peterson of SumoMe. She says to make your website more effective you…

The Business Blogging Plan: 50 Best Practices

  I must admit: I’m a latecomer to business blogging. I joined the party in 2011 and got off to a rocky start. Nearly all bloggers do. Five years later, I know what works. I’m working the strategies to great effect—on my website, for a long list of top marketing blogs, and for many clients….

Should You Call Yourself an Author [Content Matters Episode 15]

  Your domain is defined as your “sphere of knowledge.” You can own your domain and stand out as an authority by authoring a book. Yes indeed, there’s a lot of hard work involved. However, the rules have changed and a traditional book is not your only option. In this episode, Andy and Barry explore a…

The Way To Do SEO that Works [Content Matters Episode 11]

  If you want to start cranking your ranking, you need to understand SEO that works.  Just a few years back you might have achieved super SEO powers by droppging keyword bombs on your pages and “acquiring” links here, there and everywhere. Welcome to 2016 where getting your pages and posts to top Google’s search pages calls for the…

SEO Blog Post Checklist: 21 Ways to Crank How You Rank

This “SEO blog post checklist” gives you: 21 tips, organized in three lists, to cover: 5 ways to optimize a blog post for SEO 10 tactics to help engage readers and realize greater success with social media 6 elements that will embellish your blog posts and inspire readers to spend more time on your site By applying…

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