The Point

Posts Tagged ‘site design’

Jul

How Losers Do Landing Pages.

Please don’t let your readers get lost.

A click is a terrible thing to waste.

So I went in search of best practices for making landing pages land leads. I found a ton of good tips. But, whoa, I also went in search of good examples to actually show and found next to none.

Most companies make their landings too demanding.
I find (and found) too much of everything on most landing pages. Busy designs. Lots of links. Unclear directions. Long forms demanding my time. All of these are mistakes which increase the chance your visitors lose interest and your company loses sales opportunities.
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