The Point

Posts Tagged ‘PPC’

Jul

The Beginner’s Guide to Understanding AdWords PPC

Understanding AdWords PPC

How do you get on the first page of Google fast?

You run Google AdWords pay-per-click (PPC) ads.

If you don’t have the luxury of writing for one of the web’s most established websites, search engine optimization (SEO) is the hard way. Gaining visibility and generating leads requires creating stellar content and a ton of persistence. It’s not magic. And there are no shortcuts.

Pay-per-click is a different story. Patience is not required. You can enjoy results immediately.

You won’t succeed with zero understanding of the AdWords PPC advertising platform, however this article will give you enough knowledge to get started and put you on the path to success.

PPC is a money game

With pay-per-click, you get your web page displayed on the search engine results page (SERP) when someone searches for the keywords you’ve selected. As the name suggest, you pay only when your ads are clicked. Fees are based on a cost-per-click. (more…)

May

Digital Marketing Lead Generation Strategies [Free eBook]

Free ebook Three Deep Marketing

I wrote a 40-page eBook covering today’s most effective digital marketing lead generation strategies. It was recently published by Three Deep Marketing, a sizable agency in Minnesota that’s one of the nation’s premier practitioners of data-driven digital marketing. From content marketing to marketing automation and many other tactics, the eBook covers a lot of ground. You can scroll down to see the chapters list. Go here to download the eBook in its entirety. Or check out how the book begins here and now….

The story begins with the predictably unpredictable buyer

The customer’s buying path is forever unpredictable. The only thing that is predictable is they will do their research.

You’re doing research here and now. You might pull the trigger soon. You might not.

buyer journeyIn a way, you’re a lot like everyone else. The decision you’ll make—in this case, about your company’s marketing—will be an informed one. You’ll put in the time, do your homework and make an informed decision.

And in a way, you’re unlike anyone. You’ll bounce around from source to source however you please. No one knows the path you’ll take—including you.

Let’s lay it on the line. Buyers command the buying process now. They absorb information like sponges, but don’t stand in line to get it. They go online and get it entirely on their terms.

If you want them to consider buying from you, you have to buy into the realities of the new media landscape. You have to map your marketing to their journey. And again, the journey’s wildly unpredictable.

Go ahead and gulp. In the 2010s decade, marketing and media have matured. Keeping up with the changes is a priority, but a highly challenging ambition. Deny the dominance of digital marketing and you’ll go down in defeat. Digitally savvy companies shall inherit the earth.

This eBook is a roadmap of sorts. Our hope is it will equip you with the insights you’ll need to achieve success in the age of the carefully considered decision.

(more…)

Jun

Click to Convert: Why People Do and Don’t Click Your Links

click iconIn online marketing, clicks are a currency. We bank on making it happen and we’re busted when it doesn’t. This thing many call the sales funnel or buying cycle is often largely a series of pick, point and click decisions. It stands to reason, becoming a more effective online marketer calls for getting our heads around reasons why people click links and buttons.

Let’s examine the critical clickable items your prospects will come across on your site and interaction points around the web. I’ll share examples where online marketers demonstrate a keen understanding of “clickology” and offer pointers to help you increase click-to-convert responses. (more…)