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Posts Tagged ‘pay per click’

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The Beginner’s Guide to Understanding AdWords PPC

Understanding AdWords PPC

How do you get on the first page of Google fast?

You run Google AdWords pay-per-click (PPC) ads.

If you don’t have the luxury of writing for one of the web’s most established websites, search engine optimization (SEO) is the hard way. Gaining visibility and generating leads requires creating stellar content and a ton of persistence. It’s not magic. And there are no shortcuts.

Pay-per-click is a different story. Patience is not required. You can enjoy results immediately.

You won’t succeed with zero understanding of the AdWords PPC advertising platform, however this article will give you enough knowledge to get started and put you on the path to success.

PPC is a money game

With pay-per-click, you get your web page displayed on the search engine results page (SERP) when someone searches for the keywords you’ve selected. As the name suggest, you pay only when your ads are clicked. Fees are based on a cost-per-click. (more…)