The Point

Posts Tagged ‘offer’


Click to Convert: Why People Do and Don’t Click Your Links

click iconIn online marketing, clicks are a currency. We bank on making it happen and we’re busted when it doesn’t. This thing many call the sales funnel or buying cycle is often largely a series of pick, point and click decisions. It stands to reason, becoming a more effective online marketer calls for getting our heads around reasons why people click links and buttons.

Let’s examine the critical clickable items your prospects will come across on your site and interaction points around the web. I’ll share examples where online marketers demonstrate a keen understanding of “clickology” and offer pointers to help you increase click-to-convert responses. (more…)