The Point

Posts Tagged ‘Marcus Sheridan’


How To Create a Blog to Drive Traffic to Your Website

21 Pointers to Sharpen Your Website: Part 10


Why blog?

The reasons to blog are well documented and it’s universally understood that more website content (of the strategic variety) equates to more website traffic. Let’s thank Vertical Measures for giving us this succinct and smart list that nails the benefits of blogging in a recent article, “Does Your Company Need a Blog?” Author Ben Holland lists the following six benefits of blogging:

  • Constant stream of new content
  • Establish yourself as an expert
  • More pages to appear in search engine results pages (SERP)
  • Earn higher search rankings
  • Keep people on your website longer
  • Social engagement

Most blogs stink.

If you know a bit about SEO, you know people are going to read your blog. If it stinks, your website visitors will conclude your company does too.

You don’t want to be one of these types of bloggers: