The Point

Posts Tagged ‘email’


Let’s Fixate on Death Before It’s Too Late


I’ll be damned. It’s Halloween time. You know what that means?

The year’s final two months are staring us in the face now. As bloggers we’ll have no choice but to write holiday themed stuff, “best of” and “worst of” the year posts, and of course, predictions for next year. Then comes January and we’re obliged to write about New Year’s resolutions and football.

But today, my devilish friends, we’re free to write about whatever the hell we please. Seeing as how it’s All Hallows’ Eve, I’ve chosen to write about the dead and dying.

Quick sidebar of historical significance: Did you know All Hallows’ Day initiates the triduum of Hallowmas? Yep. It’s the time of the year dedicated to remembering the dead, including saints (aka “hallows”) and faithful departed believers.

Incomprehensible, I know, but creepy and fun all the same. And now back to our dark, disturbing story. (more…)


26 Helpful Emails I Get, Open and Read (and You Should Too)

helpful emails, email

Earlier this year, Google announced it’d be pulling the plug on Google Reader, their RSS app, and then did. Feed fanatics the world over were pissed.

Not me. I said, “Nice to know you.”

Yes, I used the thing. When I found a blog I dug, I subscribed to the feed. Then I found it impossible to keep up. A few days would go by and the little number by my Reader icon would indicate I had 1000+ stories in my queue. Naturally, I x’d them all out and the cycle began again.

Then I moved over to Feedly, a much more elegant solution. I have Feedly now and I check it less often than I change the oil in my car. RSS is for Really. Serious. Subscribers.

When I value a company’s content enough to want to know when they’ve made new stuff available, I use an amazingly old school “new” strategy. I give them my email address and they send me email. Email remains the king of online media. It’s the one platform everyone has and no one ignores.

I’m an easy sell . When someone offers a nifty sounding eBook or the like, I opt-in. Then I give ‘em the benefit of the doubt until they: (a) annoy me (b) let me down with crappy content or (c) don’t compel me to open their emails. If they fail one of these tests, I opt out. I get in the aggressive opt-out mode once or twice a month or I’d be buried in email.

So that leaves just a wee 100 or so I get every day. (How the hell do I ever get work done?) Today, I’m not going to make my list exhaustive, but I’ll tell you about my favorites and hope that if, like me, you attend the school of perpetual online marketing learning, you’ll subscribe to, open and read some of the helpful emails from these great content marketers too. (more…)


A Secret Source of Powerful Content Ideas

content ideasWhile a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers. Therefore when the conversation becomes about finding powerful content ideas and the drill-down process begins, more often than not, you’ll hear:

Identify your customers’ pain points


  • Answer the questions potential customers have



You’ll get no argument from me. This is indeed the formula for success.

How do you discover what questions to answer?

Terrific question. Some of the answers could possibly include a few ideas you may not have thought of, but the following suggestions are fairly popular:

  1. Tune into the news sources your target market relies on
  2. Play particular attention to what influential leaders are writing about
  3. Find the most popular blogs in your field and uncover the topics explored there (and questions asked in comments)
  4. Set up Google Alerts (or use another online news monitoring service) to keep tabs on what’s published
  5. Go to Q&A sites such as Quora or online forums
  6. Ask your existing customers (surveys, phone calls, mail)
  7. Search the leading social media networks using keywords (or hashtags)
  8. If you host webinars, review the archives for questions that were asked

Again, I’m good with all of these. I recommend them often. However, here’s one I almost never see listed—and it might be the might powerful source of content ideas of them all.

Email. (more…)


The Plan to Grow Your Business with Effective Online Marketing

The plan to grow your business with effective online marketing

“The Plan” is a free eBook from Feldman Creative.


[Here’s an excerpt from the new eBook…] 

Offer content online customers are looking for.

Be a good helper.

In the information age, people seek information. There’s no question, they’ll
find it—fast. The question is, will it be your information?

This is content marketing.

 It’s not new. What’s new is the dynamic at work. Those shopping for content won’t be filling out tip-in cards, faxing requests, calling your number or putting forth any effort whatsoever. They’ll merely be clicking on a link.

Want to win their business? That link needs to lead to your website. There’s one way to get in the game: create mighty fine content. Develop and promote information assets. 

Offer helpful content. Make it informative. Valuable. And free.

[You’ll find this passage on page 7 of the 28-page eBook. The Plan” presents 17 strategies—briefly and clearly—to help you understand how to take advantage of online channels to capitalize on the power of pull. Inbound marketing… planning, web site best practices, SEO, blogging, conversion strategy, email marketing… It’s all in “The Plan.”  All free. ]


Get Magnetic: Email archive


Should Your Home Page Contain a Form?

I posed this question on

Focus logo

Heard of it? Focus is a very cool site for researching all kinds of stuff. On their “About Us” page they say:

Focus is the best way to make better business decisions.

Focus makes the world’s business expertise available to everyone. At the heart of Focus is a network of thousands of leading business and technology experts who are thought leaders, veteran practitioners and upstart innovators in hundreds of different topics and markets.

You can connect with the experts on Focus in three primary ways:

  • Q&A
  • Research
  • Events

Focus is also easy to use and freely available to anyone who wants help making better business decisions.

I’ve been using the Q&A regularly. Sometimes because I seek answers. Sometimes I’m trying to spark a debate. This time, I thought I’d do a roundup of experts’ opinions regarding my question: (more…)


Your Site is the Mousetrap and Your Content is the Cheese

Mice aren’t attracted to mousetraps. They’re attracted to what you put on it. The same goes for websites. What are you putting on yours?



6 Pointers for More Persuasive Proposals.

Recently, I considered a partnership with a new vendor. Miraculously, the process kicked-off with an email I received. I replied (it happens). The follow-up email was good enough to convince me to agree to a “ten minute” assessment call. The call lasted nearly two hours.

Well done phone salesman guy.



Numbers Rule.

Create a List. Increase Clicks and Double Downloads.

How do you ensure your title or headline captivates the reader? You might start with a really strong word. But you might not.

Consider a number.

Think about how often a headline or the title of a piece begins with a number. It’s hard to top the allure of a “10 Top Secrets to…” list or “7 Essential Tips for (fill in the blank).” One number. Infinitely provocative.

Why? People are drawn to advice. It’s hard to resist a list. We save lists. We pass them along. We give the source credit for being an authority. (more…)