The Point

Posts Tagged ‘CTA’

Apr

The Fast & Simple Way to Increase Your Conversion Rate [Infographic]


Want to increase conversion? Duh.

Want a tedious and complex lesson on CRO (conversion rate optimization) or would you prefer to know the most simple little conversion secret in the digiverse?

Sheeshe, Barry, you ask some silly questions (he writes in a strange third person voice shift).

Okay, my friend, let’s stroll down Uncomplicated Avenue today.

If you want to increase the conversion rate of your web pages, tell your reader what to do next. Loudly. Proudly. Clearly.

The not-so-secret magic trick: the call to action

I don’t think I’m going out on a limb by telling you the church that passes the bucket and asks you to put money in it collects more than the one that stashes a cash box somewhere in its lobby.

“The secret, masters-only technique to compelling your readers to act is to… Ask them,” writes Copyblogger’s Sonia Simone in How to Be a Copywriting Genius.

Sonia also says most copy doesn’t do it. And most copy gets weak results.

We’re talking about that crazy little sweetheart, the call to action, or CTA.

You need one on every page.

So if you want to increase your conversion rate, comb through your website, find the pages that lack strong CTAs, and fix ‘em.

Now.

Or after you take in the rest of this detailed look at how copywriting pros turn readers into leads and customers. (more…)