The Point

Posts Tagged ‘content marketing skill’


Your Guide to Mastering the Most Critical Content Marketing Skill

Content marketing skillYou’ll need a number of skills to master content marketing. The most important of them is teaching.

Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” As usual, Joe’s lesson was off-the-charts. I also loved the commentary stream that followed, especially this:

Content marketing is education

The post inspired me to write a “how to teach effectively” article featuring the ideas of two experts on the subject of learning: my daughters. The article details five lessons for earning an A in education. If you fear your content may sometimes lull readers to sleep, check it out.

Tapping into the minds of expert educators (and students)

In an effort to explore the topic further, I pecked my way around the web, digging up insights from a variety of experts qualified to opine on the qualities of the best teachers.

I wasn’t surprised to find a number of the themes my kids hit on re-emerge—especially humor, interaction, and unpredictability. It’s kind of a lesson within this lesson: Want to know what works best? Ask your audience.

You follow me, right? I’m saying if you want to know what makes a great teacher, ask the students. This simple principle applies to your content marketing in the biggest way. Are you in the habit of asking your customers how you can best school them? (more…)