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Posts Tagged ‘content marketing planning’

Apr

The Key to Planning an Effective Content Marketing Program [Content Matters Podcast Episode 9]

Episode 9

The Key to Planning an Effective Content Marketing Program:
A MISSION STATEMENT

Companies that struggle to achieve their goals with content marketing usually don’t have documented strategies.

In this episode of Content Matters Podcast, Andy and Barry discuss how and why to create an all-important mission statement, which will give your marketing programs the focus it needs to be effective.

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