The Point

Posts Tagged ‘content marketing minds’

Oct

Presenting “Content Marketing Minds” – Episode 1 [Podcast]


Happy Birthday and You Rock.

“Say It with Skype”

content marketing minds

 

What’s VoIP kingpin Skype to do when it needs to promote its premium group video-calling feature to non-subscribers?

The content marketing minds at the company huddled up, then invented an e-greeting app that anyone can use, from anywhere, to compose a personalized video message and send it along to friends.

These are actually v-greeting cards.

Say it With Skype users make videos — but not just any old videos. These videos star the recording artists you choose. They can star you, too (provided you’re not camera shy).

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