The Point

Posts Tagged ‘CC Chapman’

Aug

Content Marketers that Walk It, Talk It & Get It Done

Mark Masters

Now here’s a chap who knows how to create content and repurpose it wisely. Meet Mark Masters of the ID Group in the U.K. His idea was quite simple: interview an extensive series of marketing leaders. I’m sure it took a ton of work, but he made it happen. I was thrilled to be included in a long list featuring Jay Baer, Joe Pullizzi, Ann Handley, Robert Rose, Doug Kessler, Marcus Sheridan, Lee Odden—and many more of my favorite authors, teachers, consultants, speakers—and probably yours too.

Mark took excerpts from his interview series, “Talking Content,” and created this roundup slide deck, “What I Have Learnt from Content Marketers Who Have Walked the Walk.”

 

Here’s the complete interview I did with Mark.

And stay tuned below for links to additional interviews I chosen to share because Mark got into “storytelling” with these guests too. (more…)