The Point

Posts Tagged ‘bloggers’

Oct

How to Write a Lead Like a Professional Blogger

Write a Lead

 

Writing leads is a bitch.

But I just wrote a great one. How do I know? You read the second sentence. And now you’re on the fifth. I’m on a roll. You’re into sentence number seven and I love you for it.

The objective of the first sentence (often called the lead, or lede) is to get you into the second one. Some say the lead is the first paragraph and, as you must have gathered, its goal is to get you to read the paragraph that follows.

Of course, the headline ranks highest, so those that dole out writing advice tend to focus on it. I thought we’d focus on the lead today. When it fails you, your reader takes in only two lines. That’s a form of rejection no writer can live with.

So let’s get back to that bitch

At this year’s International Association of Procrastinators Conference (which was originally scheduled for last year), a poll determined the hardest part of every task is getting started.

Beginning a blog post is no exception. The challenge often thwarts the progress of the most successful professionals. Kristi Hines, professional blogger of the highest order, told me:

“For me, the lead is the most difficult part of the article to write. I’ve found that when I get stuck, the best approach is to write the rest of the article and circle back to it. By that point, I know exactly what I’ve covered in the article and that makes it easier to introduce the content. Otherwise, if I try to force the lead out first, I end up procrastinating on the whole piece.”

We have our first tip: skip the lead if it freezes you. Try to switch to defrost and just dive into the story. (more…)

May

30+ Need-to-Read Resources on Online Marketing

online marketers need to read

 

You’ll want to check these blogs, authors, resources—all top notch.

My Google Alerts alerted me to a resource list for online marketers produced on ExploreB2B by Dr. Susanna Gebauer, an internet marketing and energy regulations expert (fun combo, no?) hailing from Germany. I’m flattered the list included yours truly. It’s a strong line-up of marketers that I’d recommend you check out. It even introduced me to some writers in the field who are worth getting to know. I’ve republished it so you can get to know them too.

Bragging rights? I’ve actually written for 10 of these awesome marketing leaders. 

***

Dr. Susanna Gebauer wrote:

Recently I was asked to recommend some German blogs on Content Marketing. As I myself mainly read English blogs I admit I had to search around – and failed miserably as German blogs worth reading on this subject seem to be few.

Today I present the best English language blogs and outlets I know about Content, Social Media and Online Marketing – feel free to tell me what I missed.

This is a list of blogs I read and would recommend. The list is in no particular order and the numbering implies no rating.

1) Copyblogger:

They do not only talk about content marketing – they live it. That is one of the best recommendations you can get: people who successfully use content marketing to market their own business. Meet Brian Clark of Copyblogger on Twitter or Google+.

2) Marketo:

Marketo offers a Marketing automation software, they help you sort through all your contacts to always have the right message for the right people to turn prospects into customers. On their blog they write about Marketing Automation, Social Media, Content Marketing, Email Marketing and Sales.

3) Marketing Profs:

Ann Handley of Marketing profs and her team provide you with vast collection of information on all things marketing.

4) Hubspot:

Hubspot itself is an inbound marketing software that “helps to attract customers and convert them into customers”. On their blog they publish about a variety of marketing topics including content marketing and social media.

5) Kissmetrics:

Kissmetrics was one of the first blogs I followed as they provide us with a good mix of content around different marketing topics. They focus on providing helpful information: tips, how-tos and studies.

6) Content Marketing Institute: (more…)

Sep

21 Benefits of Blogging and 22 Blogging Tips

blog tags

Combine “web” with “log” and you get “blog.” It’s a funny word, but serious business.

Of course, there are millions of blogs that aren’t about business. Music, fashion, travel, food and beauty top the long list (according to this research). This post isn’t about them.

This post is about blogging for business—with a purpose. We have a lot to cover, so we’ll knock it out as efficiently as possible with a series of lists.

We’ll get right to it.

Who should read this post?

  • Non-blogger—You’ve never had a blog and you need to fix that now.
  • Unfulfilled blogger—You blogged for a bit. Magic never struck.
  • Beginning blogger—You blog, but don’t really know what you’re doing.
  • Regular blogger—You’ll pick up tips from a fellow blogger.
  • Expert blogger—You could steal the good stuff for your blog.
  • None of the above—You have nothing better to do, but to read about blogging.

(more…)