The Point

Posts Tagged ‘blog length’

Sep

Online Marketing Experts Aren’t Always Right

ONLINE MARKETING EXPERTTrue or false:
You should do what online marketing experts say. 

Tralse? Fue? Help me. I’m looking for some middle ground.

See, online marketing is:

(A) Hard
(B) Ever-changing
(C) Continuously experimental
(D) Different for everybody
(E) All of the above

You bet your F’in’ A the answer’s (E).

Marketing changes at the speed of screen flicker

So we scour blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital. I trust you’re able to sniff out the obvious manure, but fear when you identify a super-duper, guru-like, thought leader, influencer, you accept everything he or she says as the gospel.

Don’t.

Read and gather. Try out the tips that sound the most promising. But please, don’t accept every popular maxim at face value.

Here are several I see often along with a much-needed reality check.

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