The Point

Posts Tagged ‘best practice’


Numbers Rule.

Create a List. Increase Clicks and Double Downloads.

How do you ensure your title or headline captivates the reader? You might start with a really strong word. But you might not.

Consider a number.

Think about how often a headline or the title of a piece begins with a number. It’s hard to top the allure of a “10 Top Secrets to…” list or “7 Essential Tips for (fill in the blank).” One number. Infinitely provocative.

Why? People are drawn to advice. It’s hard to resist a list. We save lists. We pass them along. We give the source credit for being an authority. (more…)