The Point

Posts Tagged ‘A/B testing’

Apr

Smart Marketing Decisions vs. the Personal Bias Getting In Your Way

smart marketing

Check me out. A new client told me he hates pop-up opt-in boxes on websites. As website tactics go, this one seems to be high on people’s hate list.

Know what I said? I said, “It doesn’t matter if you hate them. We’re going to do what works.”

Now if you know me, you know I’m not for everyone. I say what I think. I always tell clients, “You don’t have to agree with my opinion, but you do have to hear it.” Nothing wrong with that, right?

I mean isn’t it my expertise you’ve hired me for? If you call a plumber to come out and mire through the shit plumbers have to mire through, you’re not going to crawl under the sink with him and tell him how to fix the problem, are you?

I have one client who refers clients to me now and then with a warning, “Barry’s kind of opinionated.” I’m smiling. I don’t apologize for being opinionated. And I don’t attempt to hide the fact that when I’m giving you advice for making your online marketing more effective it’s because I know how. So, yeah, if you have thin skin, I’m not your guy.

email optin

[Pardon the interruption… Kristi Hines published a tremendous post on pop-up optin forms including examples, stats, case studies, tools, and way more, so if this subject interests you, see you soon. FYI, her posts are always intensely informative.]

Back to my story. I was a bit brash, I guess. So in the silence that ensued, I felt obliged to jump back in and explain. That went like this:

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