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In this and a few upcoming posts, I’m going to share some favorites from 2014. This year, I was asked to answer questions for a good number of round-up posts. They were all good fun, but I’d have to say this one from Oktopost was my favorite because of its playful angle.
“Blast From The Past! 16 B2B Marketing Gurus Share Their Advice” is full of great tips and amusing photos of us marketing folks from years past.
Here’s Oktopost’s story…
We couldn’t build a time machine, so we did the next best thing! We chose 16 B2B marketing gurus we look up to, and asked them the following question:
“If you could give one piece of B2B marketing advice to your younger self, what would it be?”
The response was overwhelming, and it was incredible to travel back in time with these experts – some of whom have witnessed the B2B marketing industry evolve over the past few decades. Read their valuable insights, and think about the advice you’d give yourself if you could re-visit your earlier days.
Jason Falls, SVP Digital Strategy, Elasticity
“My advice to my younger self would be to believe wholeheartedly that the only difference between a good day and a bad day, a good client and a bad client, a good job and a bad job, is unequivocally attitude. When I look back on some of the crappier experiences in my career, I can say without a doubt that my attitude was the single-largest contributor to the crap. I’d tell me to wake up every day proud to do what you do, work with who you work with, and with the full understanding that even if there’s a pile of crap waiting for you at the office, you were put on this earth to go tackle it and kick its ass. Attitude makes everything better. Or worse.” [Jason Falls/Elasticity]