The Road to Recognition

You're on a mission to create more effective online marketing programs.

You know how powerful pull can be, but you need more resources to become truly magnetic.

You've come to the right place. I'm a marketing copywriter who's been called on by roughly 1,000 companies. I'm a website copywriter too. Above all, I'm a content marketing strategist and creative director.

Click around the site a bit. Enter your email address so we can keep in touch. Visit our "free pointers" page and help yourself to my new eBook, "The Plan to Grow Your Business with Effective Online Marketing."

And of course, go to the contact page and let me know if you want some guidance along the twisted path that is online marketing.

Feb

The Content Marketing Lie Detector: It’s Time to Turn It On

Content marketing lie detector

Clients, marketing service providers, I need to talk to you both.

First, clients, marketing directors and such, a word with you please…

An immense population of marketers (or those that pretend to be) are peddling falsities. A little lie detection may prevent you from parting with dollars you’ll later want back.

And now, marketers (or those pretending to be), please…

Stop bullshitting your clients.

Stop telling them to blog more often.

Stop suggesting they blast their voice everywhere. Every hour. Every day. On every network.

Stop telling them video is the answer to everything; they need to edit images for every shape and size; hash-out 5 to 10 can’t miss hashtags with every update; offer more downloadable content upgrades; recruit more influencers; turn their audio into video, their video into audio, their images into GIFs, their GIFs into slideshows, their slideshows into webinars, their webinars into courses…

Stop convincing clients to sell their souls and become wham-bam-thank-you-spammers of SEO-optimized and ROI-maximized content—unless you can prove it works.

Stop.

If they’re paying you to advise them about digital marketing tactics, tell them the truth. Start with this:

Get to the point >>