The Planner - effective online marketing

You're on a mission to create more effective online marketing programs.

You know how powerful pull can be, but you need more resources to become truly magnetic.

You've come to the right place. I'm a marketing copywriter who's been called on by roughly 1,000 companies. I'm a website copywriter too. Above all, I'm a content marketing strategist and creative director.

Click around the site a bit. Enter your email address so we can keep in touch. Visit our "free pointers" page and help yourself to my new eBook, "The Plan to Grow Your Business with Effective Online Marketing."

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How to Make Your Analytics Matter [Content Matters Podcast 05]

Barry Feldman: January 31, 2016 | Marketing strategy, Podcasts: Content Matters | No Comments »

Content Matters 5 - analytics

Reports don’t affect don’t affect your marketing. Actions do.

You can search far and wide, but you’re unlikely to find a marketer who’s more plugged into the power of web analytics than my podcasting partner, Andy Crestodina.

At marketing conferences across the country, Andy’s sessions on understanding and applying your web analytics to optimize the performance of your website and content are always packed. Everyone in the audience gains amazing clarity on this critical topic. They leave ready to turn the numbers into meaningful actions to increase conversion.

In the next 22 minutes you’ll gather many of Andy’s best tips and get schooled in web analytics. Get to the point >>