Here's your CONTENT MARKETING ROADMAP

You're on a mission to create more effective online marketing programs.

You know how powerful pull can be, but you need more resources to become truly magnetic.

You've come to the right place. I'm a marketing copywriter who's been called on by roughly 1,000 companies. I'm a website copywriter too. Above all, I'm a content marketing strategist and creative director.

Click around the site a bit. Enter your email address so we can keep in touch. Visit our "free pointers" page and help yourself to my new eBook, "The Plan to Grow Your Business with Effective Online Marketing."

And of course, go to the contact page and let me know if you want some guidance along the twisted path that is online marketing.

Aug

The Secret to Selling to Millennials

Selling to millennials

Back off. You’re selling to millennials. Your marketing message is less valuable than a Snapchat selfie that will soon self-destruct.

See, the secret to selling to millennials, is not selling to them. You empower them to do it to for you—with customer content marketing or the popular phraseology, user-generated content.

User-generated content sounds kind of lame, doesn’t it? It’s not.

I’ll grant you the term itself, and its obligatory abbreviation, UGC, is yet another clunky marketing term. However, unlike many dreadful phrases spawned by the endlessly dynamic world of new media marketing, it’s easy to understand.

User-generated content is content generated by… users. Duh. The most common examples are videos, images, comments, ratings and reviews. But who knows what users will generate in the years to come?

The phenomenon is relatively new. Of course, you could say the act of a consumers creating content based on a brand experience and sharing it in the media might be as old as the letter to the editor.

However, thanks to the ubiquity of smartphones, a pixelated UGC revolution is taking place before our eyes. This generation doesn’t write letters to the editor. They rate things. They post pics and vids. They snap, gram and tweet. (I’ve had to teach my spell-checker about 10 words so far while writing this post.)

The implications are colossal.

Get to the point >>