Lead magnet marketing Feldman Creative

You're on a mission to create more effective online marketing programs.

You know how powerful pull can be, but you need more resources to become truly magnetic.

You've come to the right place. I'm a marketing copywriter who's been called on by roughly 1,000 companies. I'm a website copywriter too. Above all, I'm a content marketing strategist and creative director.

Click around the site a bit. Enter your email address so we can keep in touch. Visit our "free pointers" page and help yourself to my new eBook, "The Plan to Grow Your Business with Effective Online Marketing."

And of course, go to the contact page and let me know if you want some guidance along the twisted path that is online marketing.

Jun

Want to Know How to Make Your Written Content Great?

Great written content
You would think everyone and every company would want to know how to create great written content. You’d be wrong. They don’t.

I believe most companies simply want to create written content—blogs, for the most part—and don’t care whether or not it’s great. And I submit, as evidence:

  • The Internet at large: It’s polluted with dreadful blogs.
  • The blog graveyard: A shocking percentage of bloggers pull the plug.
  • The proliferation of content farms: Low-cost writer brokerages continue to thrive because marketers want more pages, posts, URLs, emails… Essentially, they want more web real estate.
  • The atrophy of writing fees: Now that everyone and their cousin-in-law provide content writing services, it’s become Walmart.
  • The bell curve: As interest, and activity, in content marketing continues climbing, a normal distribution curve suggests only a small percentage will achieve excellence.

Content marketing google trendsGoogle Trends data indicates interest in content marketing has risen steadily since 2011.
I suspect a line charting content quality would look different.

It not great, then why?

I wonder if the masses that produce low or mediocre quality content understand content marketing, and in particular, the purpose of written content. It’s hard to deny many companies simply feel it’s an obligation of doing business, perhaps like getting listed in the yellow pages once was.

“The competition has a blog, so we should too.” That sort of thing.

I may fail to deliver new revelations here, but I’m going to reiterate what you can accomplish with content marketing. Understand, first and foremost, the purpose is to help get and keep customers. Get to the point >>