Let me introduce myself. I’m, um, I’m, uh … Hmm. I had this a minute ago.
But suddenly I’m a different person. I’m wearing a different hat. I have different strengths and skills. It’s like I switched gears. The chains fall into a different combination of sprockets and I’m cruising along with an entirely different personality.
It happens all the time because, um, because, uh … Oh! I remember now. My name is Barry. I’m a copywriter. This much I know.
An article titled, “50 Attributes of a Great Copywriter” gave me the idea for this one. It was an interesting read (and enormously popular), but it struck me as a bit bloated.
But it’s not my list, so I decided I’d have a different list — not attributes, per se, but rather, personality traits, or types, or …
21 Interchangeable Characters
I’ve been doing this for 25 years. But what’s this? If you think my job as a writer focuses only on crafting sentences in an effort to persuade readers, you’re about to learn how wrong you are.
Doing the job well tasks you with playing a huge variety of roles. Get to the point >>