The Planner - effective online marketing

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Sep

11 Mistakes Dumbass Content Marketers Make

Barry Feldman: September 7, 2014 | Content marketing | 1 Comment »

Dumbass content marketingDo you feel a little out of place in content marketing?

My family and I went away with friends Labor Day weekend. We stayed at a remote lake house overlooking Lake Englebright in Nevada County, California.

Each day, as we traversed the dirt road from the house to the boat launch, we’d marvel at the ranches and livestock. A few times we saw a lone donkey roaming the fields with a good many horses. Someone quipped, “He must feel like an ass.” It got a good laugh.

Now, you know the phrase “dummy,” of course.  Thanks to the publishing giant Wiley, you concede you’re a dummy when buying a book to learn the fundamentals of some field or practice. “Ass,” at least in this story, means “out of place.”

So we’ll say if you’re a dumbass, it really means you feel a bit out of place as a content marketer and would like to learn some fundamentals.

We’re all kind of dumbasses really. As we play the content marketing game, everything is an experiment. We seldom know enough to know what outcomes to expect.

Given that I spend massive chunks of time writing, reading and analyzing content, I thought it might be helpful to point out the mistakes I believe dumasses commonly commit in an effort to help you avoid them. Get to the point >>