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This copywriter is totally full of it.

What's it?

It's the ability to tell a good story, a persuasive one—for any product—in any media. How do you know when you've found a good storyteller? Have the headlines hooked you? Are you planning to stick around and click around?

It appears you've found a good storyteller.



Feb

Creating a New Website? Borrow from the Best.

Barry Feldman: February 15, 2012 | Content marketing, Web-based marketing | 3 Comments »

21 Pointers to Sharpen Your Website: Part 1

That’s a pretty politically correct headline I just wrote. But what do you say we get real now and examine the wisdom behind swiping ideas? Truthfully, no one will get hurt with the form of thievery I’m about to propose.

I submit the savvy way to get started on a new website is to pickpocket ideas wherever you can find ‘em. Now before you go and call the plagiarism police on me, give me a few paragraphs to explain.

Get to the point >>