[Nothing's ever as funny as a true story.]
Early Thursday morning, an up-and-coming slogan was shot down in the Silicon Valley office building of a software startup.
An intern, recently hired to handle social media marketing by the software company (whose brand must be kept secret), claims to have witnessed the entire sequence of events that transpired in the conference room, where the tragedy occurred. (The young woman requests anonymity while the investigation takes place but claims to have witnessed what happened.)
She remained at the scene of the crime when authorities arrived and recounted the details. The intern said a meeting involving the company’s marketing team and a freelance copywriter had taken place, with the copywriter participating in the meeting remotely via the popular Skype application.
The Meeting Was About Selecting a Slogan
“Everything was going well and the mood was upbeat,” the intern said. The copywriter was presenting ideas for a new slogan for the emerging brand. “The CEO and the guys on the marketing team were thrilled. There were a lot of fun and interesting ideas, and almost everyone loved them.” Get to the point >>