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    This marketing copywriter is totally full of it.

    What's it?

    It's the ability to tell a good story, a persuasive one—for any product—in any media. How do you know when you've found a good storyteller? Have the headlines hooked you? Are you planning to stick around and click around?

    It appears you've found a good storyteller.



    Apr

    Website Navigation: How to Man the Helm

    Barry Feldman: April 24, 2012 | Web-based marketing | No Comments »

    21 Pointers to Sharpen Your Website: Part 6

    Your website is a vessel. You’re the skipper. Will you guide your passengers to the destination they seek or allow the voyage to end disastrously? If you want to dictate the destiny of those who willfully board your boat, you best understand the importance of navigation.

    Map the best route.

    Radar ranges and bearings can be very useful f...

    (Photo credit: Wikipedia)

    Got it? Okay now, what’s the best route? Map it out. Consider factors that could possibly rock the boat, introduce unnecessary turbulence, or even inspire uneasy guests to jump ship. Have contingency plans for these sorts of circumstances. Get to the point >>

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