Planning, creating, and publishing website homepage content is no walk in the park. In fact, it presents the most difficult—and important—decisions a digital marketer must make.
Everyone seems to want to know the exact formula for getting it right. But no such formula exists. So the process of getting homepage content published often paralyzes marketers big and small, experienced and novice.
I have the “What should I put on my homepage?” conversation with clients nearly every day. The answer could be:
(a) Content that best positions your company as the solution to a specific problem
(b) Content prospective buyers are looking for
(c) Both of the above
Clearly, (c) is the optimum answer. If your website’s homepage is doing its job effectively it guides visitors one step deeper into your website. Better yet, it guides the right visitors to the next page, or the content they seek.
See, your homepage, your content, and your marketing in general, shouldn’t aim to engage everyone. Though it may seem counter-intuitive, it should deflect the wrong people. Your conversion depends on engaging the right people, right?
This website homepage content checklist should help
Your homepage content options are many. After consulting with a ton of clients about their homepage strategies, I decided to create a checklist of 20 ideas—a planning tool. (more…)