Garrett Moon of Todaymade is one of my favorite bloggers. I loved the tips he offered in this post and he agreed to let me republish it here.
Ahh.. the life of a small business owner. So peaceful, so serene, and so little stress. Am I right?
Of course not–your life is crazy! But you wouldn’t have it any other way, would you?
Being a small business owner has many benefits and many job titles. In the course of a single hour, you can easily jump from Chief Executive Officer to Chief Financial Officer, from Chief Operations Officer to Chief Marketing Officer. In small business, you are in control of your own destiny. You are also in control of your own content marketing.
Every day, I hear from small business owners like you asking about how they can get the most out of their content marketing. They simply want to promote their business to best of their ability, and who can blame them? For that reason, I decided to compile a list of my top twelve tips for content marketing for small businesses.
1) Listen To What Your Customers Ask You
Small business content marketers struggle with what they should be talking about online.
It is easy to get into sales pitch mode and push our products and service on our customers, but that isn’t what they want from us. They want the same thing that they want in the store – advice. One of the simplest tips for small businesses that are using content marketing is to simply answer the questions that your customers are asking.
Take a poll in your business and figure out the top ten questions that your customers ask most frequently. What do they want to know about? Make a plan to write a blog post (or several) answering each question one by one. Do this regularly, and you will soon build a library of practical content for your future customers.