The Point

Archive for the ‘Uncategorized’ Category


6 Blog Post Formats that Work Best in B2B Online Marketing [Research]

blog post formats b2b

Should we obsess about earning shares and links with content in B2B online marketing?

Buzzsumo does. They’ve been at it for a few years now, madly crunching data gathered from their own platform, to objectively report on blog post formats and content types that are well shared and earn links.

Shares and links come with benefits. They amplify your content and help increase traffic. You could argue, however, as many do, more eyeballs don’t necessarily translate to conversions.

I don’t take social shares and links from other websites lightly. They say to me the content struck a chord with readers. It may be a fuzzy measure of success, but a measure no less. In fact, thanks to Buzzsumo, it’s a measure you can access instantly and use to gauge interest levels of your content. I’m into it.

“Shares can particularly help visibility and content distribution while links tend to help authority, search engine rankings and longevity,” wrote Buzzsumo’s Steve Rayson. The quote comes from Steve’s post, The Top B2B Content of 2016: Six Lessons for Marketers.



Infographics: Tips for Creating Content People Crave [Content Matters Episode 20]

content matters infographics episode

Put information and visuals together, two things people crave, and you get infographics.

Listen to this edition of Content Matters to learn about why Andy and Barry are such strong believers in adding infographics to your content marketing mix and pickup all kinds of tips for creating them.

Listen to “Infographics: Tips for Creating Content People Crave [20]” on Spreaker.



Should Content Marketers Subscribe to Email Marketing? [Content Matters Episode 12]

Content Matters Episode 12

“Email marketers gain a durable advantage.” 

In the opening seconds of the new episode of Content Matters Andy delivers an emphatic little sermon on why email marketing is “sacred.” Still, while some content marketers subscribe to the power of email marketing, far too many overlook it.

See, unlike your other so-called tribes, you OWN your email list. The people on it have granted you permission to market to them. Therein lies the power of email marketing— and the reason we dedicated an episode to navigating it.



12 Content Marketing Tips Every Small Business Must Know

cmsmallbiz cartoon

Garrett Moon of Todaymade is one of my favorite bloggers. I loved the tips he offered in this post and he agreed to let me republish it here. 

Ahh.. the life of a small business owner. So peaceful, so serene, and so little stress. Am I right?

Of course not–your life is crazy! But you wouldn’t have it any other way, would you?

Being a small business owner has many benefits and many job titles. In the course of a single hour, you can easily jump from Chief Executive Officer to Chief Financial Officer, from Chief Operations Officer to Chief Marketing Officer. In small business, you are in control of your own destiny. You are also in control of your own content marketing.

Every day, I hear from small business owners like you asking about how they can get the most out of their content marketing. They simply want to promote their business to best of their ability, and who can blame them? For that reason, I decided to compile a list of my top twelve tips for content marketing for small businesses.

1) Listen To What Your Customers Ask You

Small business content marketers struggle with what they should be talking about online.

It is easy to get into sales pitch mode and push our products and service on our customers, but that isn’t what they want from us. They want the same thing that they want in the store – advice. One of the simplest tips for small businesses that are using content marketing is to simply answer the questions that your customers are asking.

Take a poll in your business and figure out the top ten questions that your customers ask most frequently. What do they want to know about? Make a plan to write a blog post (or several) answering each question one by one. Do this regularly, and you will soon build a library of practical content for your future customers.



21 Tweets for Twitter Beginners (#21Twips)

twitter beginners


Are you new to Twitter? Or maybe you haven’t even started yet? It’s time. Here are 21 tips in the form of tweets, a great place for Twitter beginners to, er, begin. Feel free to ask any questions (or share the twips).

This story and other Storify posts by Feldman Creative are published here:


Clueless for Content?

I thought I’d revisit an article I created a month or so ago, but then extend it with this fantabulous infographic for the clueless content creator. You don’t want to miss a word of this.



Learn Twitter: Join My “Twittorial” Webinar


Join Brian Loebig and I, Thursday, May 17, for a free introduction to Twitter: “Twittorial: Using Twitter for Business.”

Register for the webinar here.

After, I’ll offer you a recorded version of the webinar as well as the entertaining slide deck we’ll present. Today, I thought you might get some nice tips from this infographic…



The Feldman Creative company store (where everything’s free)

Check it out…

New business cards (miniature MacBooks). Notebooks. Branded pens. Caps. (more…)


11 Lessons in Productivity from A Very Productive 2011

You know how I—and every true marketeer whose advice you trust (or at least, get)—constantly plead with you to stop talking about yourself all the time? You must know the drill by now… Your audience isn’t interested in your company and your objectives; they’re interested in their company and their objectives. It’s 100% true.

So with a little apology in advance, can I ask you to temporarily ignore my advice and allow my company—and my company’s objectives—to be the subject of one little article?

Thank you kindly. (more…)


The 20 Minute Social Media Professional

[This is a guest post from Vanessa DiMauro, CEO of Leader Networks]

“I don’t have time to participate in social media” is a common cry heard within enterprise. The concern is that social media has a steep learning curve and is a time vacuum preventing more essential work from getting done. In other circles where social media is more widely used, those who haven’t started are sometimes in a pickle.  They don’t know where to start and won’t ask for help, worried about exposing that they haven’t developed this professional skill yet.  Fear not…while we are led to believe that everyone and their uncle is using social media with great skill and acuity, there are many who have yet to take the plunge.