The Point

Archive for the ‘The Road to Recognition book’ Category

Apr

The Personal Branding Book: A Look Inside The Road to Recognition

INTRODUCING
THE ROAD TO RECOGNITION…

HERE’S THE PREFACE

I’m Barry Feldman. And you are?

It’s fitting to begin this book with a letter. The Road to Recognition uses the alphabet as a narrative device. A is the first point on the roadmap. Z is the last. Simple. Now, back to my letter…

I’m going to give myself a letter grade in personal branding: F.

F is for failure. Yeah, if I’m to look back on my career from a personal branding point of view, I deserve the harsh grade. Why?

I was a laggard. I failed to get serious about developing my personal brand until I was in my 40s. Ironically, I’ve been writing marketing copy for thousands of brands since I was in my 20s. In the early going, I wrote for chiropractors, contractors, and all sorts of personal brands.

But I neglected mine. I was simply trying to make a living as an advertising copywriter, satisfied with the anonymity of the vocation. There was rarely a day (okay, there was never a day) when I woke up and said, “Today’s a great day to develop my personal brand.”

Guess what, my friend?

Today is the best day to develop your personal brand. Not tomorrow. Today.

I suppose I didn’t realize I was lagging in the ways of personal branding. The term might have been tossed around a bit, but it wasn’t a course offered in school, the subject of books, or anything more than an idea slightly ahead of its time muttered by the likes of author Tom Peters (In Search of Excellence) and echoed occasionally by eclectic business writers.

(more…)

Mar

Join The Road to Recognition Launch Team

TRTR launch team

Get a behind the scenes look at the book launch.

Making a book launch a huge success can’t be done alone. I could use your help.

For the launch of The Road to Recognition book, my co-author, Seth Price, and I are inviting 100 influencers to join us in creating an exclusive launch team. The group will include those who are willing to roll up their sleeves and help us put out the word about the book.

Launch Team Member Benefits

As a member of The Road to Recognition Launch Team you will get:

  • Access to the book before it’s released to the public
  • Access to exclusive interviews with personal branding experts
  • Weekly FaceBook Live sessions with Seth and Barry
  • Exclusive access to Seth and Barry for a behind-the-scenes look at how we launch the book
  • All of our book launch playbook plans and documents—including email templates and more
  • Three bonus eBooks (not publicly available)
  • A digital copy of Barry’s first book, SEO Simplified for Short Attention Spans
  • The opportunity to connect with like-minded people who share your passion for personal branding in the age of digital media

Team Member Requirements

Membership won’t be all that demanding, but you’ll be expected to spend an hour per week over the course of four weeks to:

  • Read and/or preview the book ahead write an Amazon review
  • Participation in book promotion via Facebook, social sharing, blogging and email
  • Participation in our private Facebook group
  • Share ideas and brainstorm ways to reach a larger audience

Team Member Sign-Up

PLEASE NOTE:
Applications will only be accepted before or on March 19, 2017.

Start now. Spread the word.