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Archive for the ‘Social media/social media marketing’ Category


Online Community Building Strategies to Win Trust (With Expert Vanessa DiMauro)

Online community building strategies


Want to build an online community?

When you understand the power of the online community, you’re bound to answer in the affirmative.

Vanessa DiMauro, CEO of Leader Networks, will tell you the online community is the most powerful way to connect with prospects today. Well-run online communities advance trust building.

16 key attributes to building trust

In a recent webinar, Vanessa DiMaura pointed to numerous spots on the Edelman Trust Barometer and pointed out how online communities can address the issues.

What do you say we check in with Vanessa DiMauro, a top-shelf community building strategist who’s been at it for about as long as we’ve had online communities?

I’ve read Vanessa’s work for a few years now and when she created “56 Lessons from 20 Years of Online Community Building,” a virtual rule book of community building strategies for the social age, I had questions. Vanessa agreed to answer them.



The 4 Indispensable Pillars of Effective Digital Marketing [Free eBook Too]

Pillars of effective digital marketing

We’re going to talk about post website depression (PWD).

If you’re a sufferer, I urge you not to be embarrassed. You’re hardly alone.

Generally, PWD is preceded with wild mood swings. For months you’re knee-deep in the grind. Meetings and conference calls. Site maps and wireframes. Copy and code. Layouts and links. Flurries of emails. Portals. Staging sites. Browser testing. Blood, sweat and title tags.

Then finally…

After an exhausting Friday of tedious troubleshooting you’ve blasted past every last imperfection (you think). The flip gets switched over the weekend and you’re live. The new site looks tight. It loads in a flash. Isn’t the web wonderful?

High fives are flying all around the office Monday morning. The boss even sprung for donuts. But in the coming days, the buzz wanes. A week or two later, the source of your depression becomes clear: a million perfectly composed pixels can amount to zero effect on the business.

4 Pillars - eBook



This is a 4,000-word post. If you’d rather “Pocket” it or download it to read at another time, click here or the image on the left to get a free eBook version.


It’s time to call a content marketer

That’s me. And this is a call I’m a part of a lot.

I’m happy to have this call because I can answer most of the questions and steer the ship forward from here. But I must admit, this call tends to include two waffles I could live without.

Waffle 1: Uncertainty

I told you the impetus behind this consultation: PWD. The company’s learned a new website in and of itself is no rainmaker. Now, at least to some extent, the marketer/owner/person I’m talking to realizes her or his company needs more than a shinier home on the web; they need a more significant digital footprint.

They need to publish content—onsite and off (but first, on) so they get discovered more. Known more. Liked more. Trusted more. This is how digital marketing works.

But then, ugh, the question, the inevitable question, dare I say, the “you’ve got to be kidding me” question…

“Barry, in our business we’re not so sure potential new clients go online to blah, blah, blah, blah, blah (read, research, make decisions, buy, etc.).

Here’s what I think at that moment: Are you serious? Where do you think they go? Where do they get their books? Where do they do research for their personal needs? Where did you find me? And WHY are we talking?

Here’s what I say at that moment: Yes, they do. (And the client knows it.)

And one more thing: In digital marketing it’s dangerous to forge a strategy based on what you think or your opinion. You need to know how your prospects and customers behave.

Waffle 2: Commitment

Somehow we get past the ridiculousness. It’s understood: content must be produced. We proceed to the double-headed time and money monster. This part of the conversation could go a number of ways and at this point it’s a bit premature to do a content marketing plan, but to do my part I say what needs to be said:

Yes, it’s going to take time and money. And if you’re not committed to it long term, you’ll be wasting both.

So what’s it to take to make digital marketing work?

The most successful businesses are becoming customer-centric marketing machines. They’re able to:

  • Define marketing strategy based on customer needs
  • Understand the customers’ behaviors
  • Engage with customers based on their behaviors

Research indicates buyers are commonly two-thirds (or more) of the way through their journey before they reach out to the vendor. Marketing’s role has become enormously different.

  • Marketing is sales. Marketing—not sales—guides buyers through the early stages of the buying process.
  • Touch points multiply. Marketers need to engage customers across an expanding array of channels.
  • Timeliness is crucial. Relevant marketing messages and content must be delivered fast and at every stage of the buyer’s journey.

Good news: your company can shift into digital gear to become more in touch with your customers’ needs, more responsive in delivering the content they seek when it matters most, and more effective and efficient.

Though there are countless strategies that may come into play there are four pillars of effective digital marketing your company needs to master:

1. Content marketing
2. Search engine optimization
3. Social media marketing
4. Marketing analytics

None of the above is optional. Think of them as four legs of a stool or table that forms the foundation of your digital marketing. Try to get by without one and your foundation falls down.

I’m now going to dive into each of the four to help you begin to get a basic understanding of the pillars of effective digital marketing. (more…)


What 3 Social Media Marketing Tactics Are Worth Your Time?

3 social media tactics

I recently published What Social Media Tactics Are Most Effective? The article lists 59 social media tactics I dug up from top ranking posts on the subject.

It was no picnic chopping the list in half when I decided to create an infographic, 30 Effective Social Media Tactics. 

Shortly after I created the post and infographic, guest blogger Jose Valles landed in my inbox looking for the answer to this one:

If you could only do 3 social media marketing activities what would they be? 

Eek. Tough one, eh?

Following is my response and 25 other responses from the original post on

Barry Feldman

Barry Feldman

Barry Feldman, owner of Feldman Creative, is a marketing consultant, copywriter and creative director. Find more about Barry on Twitter.


1. Write/blog—I’ve been a writer for 25 years, but a blogger for just 4. Not sure what I was thinking, but I know now it’s the most important thing you can do to develop your personal brand.

2. Share—This social thing we do is 100% reciprocal. Recognizing the talents and contributions of your peers is all-powerful for building relationships and opening doors.

3. Read/listen—Perhaps my third choice here seems kind of “no duh,” but it’s monumental. Are you really listening, really tuning into the wants and needs of your audience?

The best social media marketers don’t have to guess how to produce and promote meaningful content. Their audience tells them precisely what they need to know.

Chris Brogan

Chris Brogan

Chris Brogan is a renowned speaker and founder of Owner Media Group, a company that helps entrepreneurs grow their businesses through customized marketing plans. 


Blog. Email. Podcast.

I could care less about the rest.

Neil Patel

Neil Patel

Neil Patel is one of the most successful marketers worldwide. He constantly blogs about marketing on and


If I could only do 3 social media activities, they would be:

1. Communicating with other members – with the community aspect social media wouldn’t be as fun.

2. Posting status updates – by continually feeding new information to my network it will help show my value.

3. Help others – my favorite part about social media is helping out others. Whether it is Facebook or Twitter or any other network, people are turning to social media when they need help.

Jay Oatway

Jay Oatway

Jay Oatway is  a professional speaker and author of the best-selling book “Mastering Story, Community & Influence”. Forbes says he is one of the top 50 social media influencers. 


1. Create Fun/Valuable Content: probably best to do YouTube series, which can also be turned into podcasts and blog posts

2. Share links to cool stuff (including but not limited to the above)

3. Listen to the community: Answer questions, be helpful and provide support via Twitter/Pinterest/LinkedIn or wherever your community hangs out. (These conversations could then become topics for more long-form content.)

Todd Wheatland

Todd Wheatland

Todd Wheatland is a renowned author, speaker, and blogger. In addition, he’s Global Head of Strategy at King Content


1) Manually cross-pollinate social accounts

This is perhaps the most beneficial thing for me in terms of generating new business opportunities. It’s also one that very few people or organizations seem to bother doing.

Basically, it’s ensuring that when people follow me on Twitter, for example, if they have professional relevance to me then I will reach out and send them a personal note on LinkedIn as well. That way I bring them into my most active professional network, and can access their email address as well.

2) Support community and influencers promote their content

Old-school social still works! If I had to cut back on everything, I’d stop pushing my own content on social and just focus on engaging and helping others make their own content successful.

As organic reach and engagement reduces, and social channels become more and more of a media play, going back to basics and what made social special in the first place is having even more impact. Demonstrating genuine interest and meaningful engagement with others’ content pays outsized dividends.

Michael Brenner

Michael Brenner

Michael Brenner is CEO of The Marketing Insider Group and Head of Strategy at NewsCred. 

Response: If I could do only three social media activities for the rest of my life they would include:

1) Sharing all the great content from the colleagues and pros that I admire across Twitter and LinkedIn.

2) Finding the right audience for my own content and delivering to them the content experiences that help and earn engagement from them.

3) Understanding whatever platform my kids are using and how that might impact the future of social.

Tamar Weinberg

Tamar Weinberg

Tamar Weinberg is a social media marketing specialist, founder of Techipedia and Social Media Customer Experience Manager at Namecheap, Inc. Find more about Tamar on Twitter.


Social media, to me, is all about building relationships. Whether I’m working in a business capacity or just being human, I care about getting to know the people who touch me the deepest. Therefore, if I could do 3 social media activities for the rest of my life:

1) I’d make sure to follow how the people who affect me are living their lives. I’d celebrate their triumphs on Facebook and see how they continue to grow.

2) I find Twitter a superior customer service platform. I’d do what I’ve been doing (as a service provider): bitching and moaning to companies who find a disconnect with their traditional customer service and their social media service. All of the sudden, voila, things are fixed!

3) I can stop at 3 right now, but I know there’s a next best thing. We can’t possibly think that the social media landscape of today is going to be the same social media landscape that permeates the rest of our lives… so I’ll be waiting and seeing what it is and how to react to it.

Sue Anne Dunlevie

Sue Anne Dunlevie

Sue Anne Dunlevie is the founder of Successful Blogging Tips, one of the most prolific blogging sites in the world. 


The only 3 social media activities I would do are the ones I do right now.

1. Use the Social Warfare plugin so that the images I share on social media are the right size for each channel. In other words, I can use any size image for my blog image and then I upload another long and narrow image for Pinterest and a different image that will work for Twitter, Google+ and Facebook.

By creating 3 images, my readers can share my content on any channel they want and it looks great.

2. Pinterest is driving the most social media traffic to my blog. I just started using Pinterest earlier this year and it quickly became my #1 traffic source for any social media channel. I share pins and scheduling them with Tailwind.

3. Twitter is the 2nd best traffic source to my blog. By participating in conversations with my followers, I get more loyal readers.

Mana Ionescu

Mana Ionescu

Mana Ionescu is the founder, president and digital marketing director at Lightspan Digital, a unique agency that helps companies grow through Internet Marketing. 


My three activities would be:

1. Being able to search and find people I want to connect with (like via Twitter and LinkedIn).

These social networks are a gold mine. They’re the largest people directories.

2. Tweeting with strangers about interesting news topics. The real-time nature of social networks is something I want to be able to tap into for years to come.

3. Playing with memes and gifs. These are powerful ways to send messages which can be digested in a split second.

Ian Cleary

Ian Cleary

Ian Cleary is the founder of RazorSocial, one of the most successful social media blogs in the world. Find more about Ian and RazorSocial on Twitter.


1. Answer questions – Being helpful around your niche is super valuable to building your audience.

2. Share my blog content – Sales don’t happen on social. You need to entice people to you site.

3. Find influencers and build relationships with them on social channels.

Scott Monty

Scott Monty

Scott Monty is the owner of Scott Monty Strategies, a renowned marketing consulting agency. 


I’d develop original content for my own site, expand my email database, and maintain relationships with thought leaders. I recognize that this probably isn’t the standard “Facebook, Twitter, LinkedIn” answer you were looking for, so let me explain.

There are two reasons I’d focus on my own site’s content:

1) I control the site and the content; no matter what happens, I’ll always be able to determine what happens to it. The same isn’t true for Medium or Facebook Notes.

2) It allows me to take that content and repurpose it on other sites, whether it’s cutting and pasting the same material or dividing it up into other bits of content that lead people back to the original site. While it may not seem particularly relevant now, email is more important than ever.

Establishing a regular cadence with an audience – an audience that you own, not one that is presented to you only when you pay to access it – helps to build relationships.

And when you consider being able to take your email database and cross it with the likes of Facebook, Google, Twitter and others for a more targeted approach, it’s a must-have. Having good rapport with other thought leaders means that:

1) I’ll continue to be informed and educated about developments and trends that may go beyond my own sphere; and

2) I’ll have a network on whom to call if I need any kind of assistance. Staying on top of my game and having colleagues on the same level is critical as I do the work that I do.

Amar Hussain

Amar Hussain

Amar Hussain is the founder of Gap Year Escape, one of the best traveling blogs worldwide. 


1. I would use buffer to queue up highly engaging content for my Twitter accounts.

I’ve found Buffer to be one of the best for this and as you can’t be on social media all the time, having something manage this for you is a great help.

2. Whatever social media platform you are using I believe it’s important to always analyze your data and repeat the activities which are bringing in the best results.

3. Engagement is a key aspect and I would also be sure to start or join conversations and always respond to comments.

Elise Smith

Elise Smith

Elise Smith is a professional marketer and editor at, the digital hub for bloggers who want to monetize their blogs. Find more about Elise on Twitter.


Firstly, I would always to monitor Facebook groups. Some of the larger groups have great communities where you can not only help others but also learn yourself.

They are also great places to push content to really interested parties.

Secondly, I would stay engaged with all of my followers and make sure I responded to comments and tweets.

Lastly, I would make sure I’ve picked the correct platform for my niche. For example, if I had a fashion website, Instagram and Pinterest would be the platforms that I used. Be where your audience is.

Matt Heinz

Matt Heinz

Matt Heinz is the founder of Heinz Marketing, one of the best B2B marketing agencies in the world. 


1. Curate and share great content via Twitter

2. Identify and respond to buying signals and trigger events via multiple channels

3. Keep listening and learning from others

Chelsea Hejny

Chelsea Hejny

Chelsea Hejny is the Marketing Director at TrainerRoad — cycling’s most effective training tool. 


This is a tough question to answer because I don’t know what the social media landscape will look like later on. That said, if I had to choose three social media activities to prescribe to for the long haul, these would have to be it:

1. Commenting. There’s no easier or more modern way to quickly resolve issues, contribute to a relevant online conversation, or make a person’s day than commenting on a social media post.

2. Relationship building. This one’s huge. Thomas Friedman said it best. The world is flat and social media is often times the most frictionless way to connect with someone new. We should all be taking advantage of this — now and moving forward.

3. Creating and sharing high-quality video content.

Why? Video is here to stay. With YouTube being the second most popular search engine, great video content is only going to become more in demand. Especially as all those tech-savvy youngsters learning how to do everything via YouTube videos grow up.

Deirdre Breakenridge

Deirdre Breakenridge

Deirdre Breakenridge is an adjunct professor at New York University and CEO of Pure Performance Communications


Here are the three social media activities that I would choose:

1. Using technology to “listen” to conversations in social communities. Professionally or personally, listening is the cornerstone of everything you do. When you listen, it helps to build stronger relationships and to truly understand what people like and care about, making it easier to connect with them.

2. “Networking” with colleagues and friends around the globe. The ability to have social community discussions, participate in Twitter chats, and connect to friends and peers via Skype video calls are all great ways to transcend geographical borders and boundaries.

Social media is also the best way to interact with people worldwide, experiencing and learning about different cultures.

3. News and information gathering. Social media allows me to be up-to-date on all the news I need with respect to my professional work with clients, as well as feeding my personal interests. Social media provides real-time news, information and commentary that you just can’t get as quickly from other media sources.

Janet E. Johnson

Janet Johnson

Janet E. Johnson is a Minneapolis-based digital marketing and social media strategist. 


1. Engage with other’s content While it is important to post content and curate other content, the power of actually being ‘social’ on social media where it is fun. I think many forget social media is about conversations.

It is about the ‘social’, not the ‘media.’ You can really get to know someone and they can really get to know you through talking with them on any social platform.

2. Live streaming Yes, live streaming has been around for some time now, but with the latest convenience of having it right on your phone, it has become more used and more powerful than ever. It really shows your authenticity, builds community and creates trust.

That’s why there has been such tremendous growth recently with platforms, such as Periscope and Blab.

3. Browse Pinterest is truly the place to find what you are looking for and get ideas, whether it’s recipes, home décor or marketing tips.

It is really a social bookmarking site and a search engine. With the imagery that’s used on Pinterest and their search functions, it can be so addicting for all!

Dave Peck

Dave Peck

Dave Peck is Global Head of Digital, Influence & Social Media at PayPal. Response:

1) The use of analytics. If I can’t measure what we are doing on social, then it not only didn’t happen, it has no value. Analytics gives you a wealth of data, allow you to dig deeper into the campaign and hopefully show ROI.

2) Social Media Monitoring. There is nothing more essential than being able to hear what your customers think about your brand. In addition the ability to know what people are saying about the competition.

3) Engaging with your community. You have measured using analytics and listened using monitoring, now it’s time to engage.

In this day and age brands need to respond to their community. From offering customer support to being part of pop culture moments, brands need to engage.

Cynthia Johnson

Cynthia Johnson

Cynthia Johnson is a professional blogger, social media strategist and Director of Marketing at RankLab


1) Twitter for PR, outreach, research and authority building.

2) Facebook for advanced targeting, ads, local SEO and video.

3) Reddit for content marketing and ideation.

Dr. Rachna Jain

Dr. Rachna Jain

Rachna Jain is a renowned author, speaker and CRO expert. In addition, she is CEO at Profitable Popularity. 


If I could only do 3 social media activities for the rest of my life, I’d:

1) Focus on growing and engaging my Twitter community – this is a great platform to easily meet people.

2) Focus on growing and engaging my LinkedIn community – this is a great platform to build professional connections.

3) Focus on growing and engaging my Pinterest community – this is a great platform to see what engages people and catches their interest. Together, all three platforms give me a good foundation for using social media for business.

Frank J. Kenny

Frank J. Kenny

Frank Kenny is a digital marketing expert who provides solutions for chambers and chamber professionals. 


If I could only do 3 social media activities for the rest of my life, here is what I would do:

First, I would regularly produce free quality content for my tribe. This creates awareness and establishes credibility, opening the door to a relationship. This content would be posted to my blog and then shared to the social media platforms.

Second, I would build a relationship with as many individuals in my niche as possible. I would do this by engaging with and helping my tribe through my Facebook group and the various social media sites.

Third, I would build my email list by exchanging some of the free content for permission to email my tribe. I would regularly provide more value and deepen the relationship with my list members. Every so often I would make an offer to my tribe for a valuable product or service that they want and need.

Kristi Hines

Kristi Hines

Kristi Hines is one of the most successful freelance writers within the business and marketing space. 


If I could only do three things on social media, they would include the following:

First, I would research my competitors using tools like Rival IQ so I could see which networks resonate with my target customers the most.

Next, I would set alerts to new posts about specific topics so I could jump in the conversation using Mention.

Finally, I would engage with my audience as much as possible by answering questions, sharing content, and chatting in general.

Beth Kanter

Beth Kanter

Beth Kanter is a professional blogger that focuses on helping nonprofit organizations get the most out of social media. 


1) Blog – great opportunity for regular reflection which is often missing in our face-paced, tech-filled days

2) Content Curation – keeps you learning and making sense of the world, plus helps your community

3) Listening/Monitoring — the most important skill in the world … both online and offline

Dave Kerpen

Dave Kerpen

Dave Kerpen is the founder & CEO of Likeable Local, a software that helps you automate some of the most tedious processes of social media. 


1) Listen on Twitter

2) Advertise on Facebook

3) Post blogs on LinkedIn

Lisa Barnett

Lisa Barnett

Lisa Barnett is Social Media Services Director at Emoderation, a successful social media management agency. 


For us at Emoderation, the three social media activities that we would do for the rest of our life would be:

* Respond to customer queries as soon as possible in a transparent and authentic way

* Develop new followers who like your brand and want to engage with you

* Keep on top of new developments in the social media industry by constantly measuring and analysing your social media presence

Kristopher Jones

Kristopher Jones

Kristopher Jones is chairman at Internet Marketing Ninjas and founder of KBJ Capital. 


(1) Post pictures to Instagram and cross-publish on Facebook, Flickr, and Tumblr

(2) Livestream via Facebook

(3) Share my favorite content via Twitter

Answers from 36 experts are published in the original post. I omitted several here.



Digital Marketing Basics: Simplified and Comprehensive

Digital marketing basics

Marketing works differently now.

Push is out. Pull is in.

You have to think inbound.

Traditional “outbound” marketing tactics that dominated the pre-Google world are now alarmingly ineffective. We all have the power to filter out advertising and we’re not afraid to use it.

The customer is in control. The communications process begins if and when the customer wants. Without advertising. Without phone calls. Without you.

Instead of pushing out messages via paid media, to reach this customer, you must put the power of content marketing, search, and social media to work. The relationship with your brand begins there.

SEO leads have a 14.6% close rate, while outbound leads
(such as direct mail or print advertising) have a 1.7% close rate.
~ Search Engine Journal

To be an effective marketer, you have to do a complete 180. The strategy is to pull people to your website with magnetic content.

Additional resource: introduction to inbound marketing.

Define objectives by beginning with the end in mind

“Our digital marketing isn’t working.” 

The great thing about digital marketing is how easy it is to measure results. So if you say the program isn’t working, it’s only a valid assessment if you’ve defined what “working” actually means.

Your sales and marketing team must agree on the program’s objective. Objectives differ from company to company, site to site, and program to program. Generally speaking, the mission is to generate traffic, leads and sales.

Are you aiming to expand an email database? Sell off the page? Foster word of mouth?

You’re going to experience failure and success. Digital marketing is forever experimental. You know what you need to conduct a meaningful experiment, right?

You need an outcome.

Additional resource: fast-track approach to setting objectives and planning.



What’s Your Social Media Marketing Super Power?


Who Cares What Chris Brogan is Drinking?

Chris Brogan

“Be real before being virtual” is a favorite little axiom of mine coined by personal branding expert William Arruda. “Will the Real You Please Stand Up” is favorite new book of mine by social media expert Kim Garst. And what follows is a favorite article I orginally wrote for Convince and Convert.

Each focuses on the all-important theme, authenticity. Enjoy…

You know who Chris Brogan is, right? If so, you can skip the following paragraph.

What?!? You don’t know the name? Chris is the publisher of Owner Media Group, CEO of Human Business Works, a publishing and media company, a keynote speaker, marketing consultant to major brands, and the bestselling author of eight books. Marketers want a piece of Chris. He’s also one of the good guys. He means and does what he says.

Chris is also a big drinker.

Chris writes a personalized, no-muss, text-based email to his massive list of subscribers every Sunday night. He launches into each one by telling you what type of coffee or tea he’s drinking. He really does.

Recently he wrote:

I’m having some Vietnamese French style coffee (have you had that before?), and it’s yummy! What about you?

A week or so prior, he wrote:

I’m drinking a delicious though simple yerba mate with chai spices (Yes, Indian friends, I know that “chai” means “tea,” but that’s the label). You?

He appears to be a fairly discriminating connoisseur of tea:

I’m sitting here in my local Barnes & Noble sipping a double dirty iced chai, Barry, and I’m thinking about preparation and how just a little bit goes a long way.

But who the hell cares what he’s drinking?

I’ve been reading his emails for a year or more because they are great. Super genuine. Informative. Fantastic reads.

It always feels like I’m getting an email from a friend. Why? Because I am.

Is this mega-star of new media really my friend? Well, as it turns out we’ve never actually clinked teacups, but Chris cares about me. He’s always on the lookout for ways to help me grow as a business owner and person. He ALWAYS asks me to write back. I often do. He ALWAYS responds. That qualifies as a friend, my friend.

I must admit, I was scratching my head for quite some time when Chris insisted I get acquainted with his cup of tea or java every Sunday night. I couldn’t help but think, “Who cares, dude?”

I’m onto you now, Chris.



The Ultimate Shortlist of Social Media Tips [Infographic]

I’m onto you. You love social media. You can’t get enough.

You can’t get enough followers, shares, comments. You can’t get enough tips from experts. There’s never enough time to do it, so you hunger for knowledge about how to use social media effectively as possible.

I learned that when I read this, The 2015 Social Media Marketing Industry Report from Social Media Examiner. The report listed the top five questions social media users ask. Atop the list was, “What social tactics are most effective?”

I did my best to answer the question by gathering 59 tips from the results of using the question in a search. Then I synthesized the tips again by shortening both the list and the tips and creating the infographic below.

More advice for optimizing your social media efforts

Just getting started with social media? Read this beginner’s guide.

Want to learn how to inspire readers to respond? You’ll find this post useful.

Want to master visual marketing on social? Here you go.

I can also offer you tips for mastering LinkedIn and SlideShare.

And now, here’s 30 Effective Social Media Tactics, an infographic I hope you’ll like and share.



100 Ways Your Company Loses to Better Online Marketers

It's a jungle online

It’s a jungle out there.

Online marketing has become a wild animal. But you don’t have to be a gorilla to dominate. Nor do you have to go ape and do absolutely everything. However, you do indeed need to understand what’s working for the leaders of the pack.

I thought I’d survey the landscape and give you my take on how the most cunning companies are killing it with online marketing tactics. So here you are: 100 ways companies are thriving on the wild, wild web.



The A-to-Z Guide to SlideShare [Infographic]

The A to Z Guide to SlideShare

There’s a greater than 4-to-1 chance you’re missing out on a gigantic opportunity to put your content in the path of your prospects.

See, according to the new Social Media Marketing Industry Report, 85% of marketers don’t use SlideShare. I’m going to tell you why you should consider getting started and in addition to this post, I’ll share with you a new infographic, “The A to Z Guide to SlideShare: Your Cheat Sheet for Mastering the World’s Largest Business Content Community.”

The reality is SlideShare is misunderstood

I suppose one could define a social media platform various ways. Like the seven networks outperforming it in terms of use, SlideShare is a site where you can publish and share content. However, unlike most of them, discussion and interaction between members is nearly non-existent.

slideshare is a global hub

SlideShare describes itself as a global hub of professional content. In this realm, it ranks alone at the top. Just as YouTube’s focus is to democratize video, SlideShare’s is to do the same for presentations. Unlike YouTube—and more like LinkedIn (which owns SlideShare)—SlideShare targets business users.

SlideShare’s audience is bigger than you might think, is terrific for lead generation, and is populated by people actively seeking information and resources (not dissimilar from a search engine, in that regard). And that audience is hungry for information. ~ Jay Baer, author of “Youtility”

SlideShare traffic is driven largely by search and social. Over 70% come via direct search. Traffic from business owners is 4X greater than Facebook. Traffic is truly global. More than 50% are from outside the U.S.

As you see from the traffic numbers in the image above (from “Introduction to SlideShare for Business”), its reach is enormous. Still, in consulting with B2B clients daily, I often find myself the first one to introduce them to SlideShare.

I explain, “SlideShare gets 60-million visits per month. Your website or blog does not. You should be on it.” (All credit goes to Todd Wheatland, author of “The Marketers Guide to SlideShare,” for that one.)

Now I’ve explained it to you too. So we’ll move on to…



Eye-Popping, Reader-Stopping, Social Media-Rocking Visual Marketing

Eye Popping Visual Marketing

Presenting Visual Strategies for Smart Content Marketing

It’s often said, a picture is worth a thousand words.

But are they worth a thousand bucks? They can be because they start conversations. They attract attention. Pictures help you tell stories. They stop web surfers and turn them into readers, which is often a crucial first step toward winning a customer.

In this age of information overload the competition is fierce and the noise level is immeasurable. Getting you to read this article is a major feat. I’ve done something right.

We’re human. Our ability to take in information may be large, but it’s limited. Our attention spans are short and getting shorter.

As marketers, our first and most pressing goal is to get noticed. The challenge then evolves to keeping the reader’s interest for a short spell and making some sort of connection during the brief moment in time.

This decade’s seen explosive popularity of image-centric social channels like Instagram and Pinterest. Every social media network not considered to be visually magnetic is moving fast to overcome the problem.

And every marketer who hasn’t yet mastered the nuances of visual marketing needs to get on it. If you’re not acing the aesthetic parts of content marketing, you can expect to see your audience engaging with companies that are.

Your content needs to feature photos, images, and visuals that woo and wow. I’m hoping the rest of this post will help you understand how get it done effectively.