“Be real before being virtual” is a favorite little axiom of mine coined by personal branding expert William Arruda. “Will the Real You Please Stand Up” is favorite new book of mine by social media expert Kim Garst. And what follows is a favorite article I orginally wrote for Convince and Convert.
Each focuses on the all-important theme, authenticity. Enjoy…
You know who Chris Brogan is, right? If so, you can skip the following paragraph.
What?!? You don’t know the name? Chris is the publisher of Owner Media Group, CEO of Human Business Works, a publishing and media company, a keynote speaker, marketing consultant to major brands, and the bestselling author of eight books. Marketers want a piece of Chris. He’s also one of the good guys. He means and does what he says.
Chris is also a big drinker.
Chris writes a personalized, no-muss, text-based email to his massive list of subscribers every Sunday night. He launches into each one by telling you what type of coffee or tea he’s drinking. He really does.
Recently he wrote:
I’m having some Vietnamese French style coffee (have you had that before?), and it’s yummy! What about you?
A week or so prior, he wrote:
I’m drinking a delicious though simple yerba mate with chai spices (Yes, Indian friends, I know that “chai” means “tea,” but that’s the label). You?
He appears to be a fairly discriminating connoisseur of tea:
I’m sitting here in my local Barnes & Noble sipping a double dirty iced chai, Barry, and I’m thinking about preparation and how just a little bit goes a long way.
But who the hell cares what he’s drinking?
I’ve been reading his emails for a year or more because they are great. Super genuine. Informative. Fantastic reads.
It always feels like I’m getting an email from a friend. Why? Because I am.
Is this mega-star of new media really my friend? Well, as it turns out we’ve never actually clinked teacups, but Chris cares about me. He’s always on the lookout for ways to help me grow as a business owner and person. He ALWAYS asks me to write back. I often do. He ALWAYS responds. That qualifies as a friend, my friend.
I must admit, I was scratching my head for quite some time when Chris insisted I get acquainted with his cup of tea or java every Sunday night. I couldn’t help but think, “Who cares, dude?”