See, according to the new Social Media Marketing Industry Report, 85% of marketers don’t use SlideShare. I’m going to tell you why you should consider getting started and in addition to this post, I’ll share with you a new infographic, “The A to Z Guide to SlideShare: Your Cheat Sheet for Mastering the World’s Largest Business Content Community.”
The reality is SlideShare is misunderstood
SlideShare describes itself as a global hub of professional content. In this realm, it ranks alone at the top. Just as YouTube’s focus is to democratize video, SlideShare’s is to do the same for presentations. Unlike YouTube—and more like LinkedIn (which owns SlideShare)—SlideShare targets business users.
SlideShare’s audience is bigger than you might think, is terrific for lead generation, and is populated by people actively seeking information and resources (not dissimilar from a search engine, in that regard). And that audience is hungry for information. ~ Jay Baer, author of “Youtility”
SlideShare traffic is driven largely by search and social. Over 70% come via direct search. Traffic from business owners is 4X greater than Facebook. Traffic is truly global. More than 50% are from outside the U.S.
As you see from the traffic numbers in the image above (from “Introduction to SlideShare for Business”), its reach is enormous. Still, in consulting with B2B clients daily, I often find myself the first one to introduce them to SlideShare.
I explain, “SlideShare gets 60-million visits per month. Your website or blog does not. You should be on it.” (All credit goes to Todd Wheatland, author of “The Marketers Guide to SlideShare,” for that one.)
Now I’ve explained it to you too. So we’ll move on to…