I wrote this article for MarketingProfs a while back…
The world’s greatest social media marketer has objectives and strategies. They’re documented—on a spreadsheet—or on some social platform where her peers can collaborate.
She understands the whole analytics and metrics thing that matters to the bean counters. Another spreadsheet? You’d better believe it.
Social media blog feeds feed her a daily dose of updates because she knows some genius somewhere updated a social media network with a new feature while she was sleeping.
She can even tell you how many pixels tall and wide your profile pics need to be. Yep, she keeps all this on a spreadsheet—in the cloud, of course.
You too can master such things. But they won’t make you the world’s greatest social media marketer. In fact, you may remain amazingly mediocre.
The world’s greatest social media marketer possesses more meaningful skills.