I must have been in my mid to late 30s when one Thanksgiving afternoon my sister-in-law, Teresa, asked “Where is the cranberry sauce?” I explained cranberry sauce is a weird and unnecessary thing to put on turkey.
Teresa, who somehow got the nickname “Bird,” wasn’t having any of that. She insisted we bike around the corner to the PW Market and snag a can of the essential ingredient of a Thanksgiving dinner. She also insisted I try it.
Fruit on my bird? Sounded gross. But it tasted great. I rarely eat turkey now without cranberry sauce. In fact, now I even make my own secret version of cranberry sauce, with a kick.
No doubt, sometimes I learn slowly, if at all. I’m stubborn.
Now I can tell a similar story about online marketing.
See, I had been in the copywriting game for over 20 years with a general disdain for the idea of blogging. I thought, ehnh… I rarely read them, so what’s the big deal?
Then I read “Inbound Marketing,” the great book by the two founders of HubSpot. It sort of got me on my bike and headed to the market again, if you will. A mind-boggling amount of reading about online marketing followed. And then I decided I was going to create a WordPress site, start blogging, get active in social media, and climb (or crawl) my way up the content marketing ladder, make my presence known, and share what I’d learn with anyone who cared to learn.
It worked. Or maybe I should say, it’s working.
But I didn’t do it alone. (more…)