The Point

Archive for the ‘Social media/social media marketing’ Category

Sep

The Power of Social Recommendations, Word of Mouth Marketing and the Coolest Kid in Kindergarten

social recommendations word of noth

“Eat your beets.”

That’d be mom talking to her son Zack.

Zack doesn’t like what he sees. These round globs are red. Dark red. They appear to be bleeding. His mother says, “You’ll love them. Trust me.” Zack, of course, loves his mom. Trust is another story.

Mom says, “They’re really good for you.” Zack thinks, I most certainly do not care.

Mom says, “I used to love beets when I was your age.” Zack thinks, you’ve played that card one too many times mom and your credibility isn’t real high after sending me to class photos in a paisley bowtie telling me I look handsome.

Mom thinks about calling in dad, but he’s a bit of a pushover when it comes to the eat-your-vegetables exercise. His credibility’s in the tank too thanks to promising Zack all summer long the Cubs would play in the World Series.

This scene concludes with no beet eating whatsoever. Cut.

Now let’s imagine a different scenario. It’s lunchtime at school. Zack’s with his buddy. We’ll call him Jake (since most boys go by this name now).

Jake’s a trustworthy dude. Cool too. His parents let him wear a Ninja Turtles shirt for pictures. His Avengers lunchbox is off-the-charts dope and everything that springs from it has proven to be tasty. Just last week Jake gave Zack his first taste of Reese’s Pieces. Yesterday was birthday cake flavored Oreo cookies. Suffice to say, with Jake as his culinary advisor, Zack can’t go wrong.

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Aug

30 Action Items to Get Serious About Influencer Marketing

influencer marketing action items
Want sway? Who doesn’t?

We all want to be influential.

So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective.

I’ve found a fair share of articles and eBooks on influencer marketing, which cover the basics, but haven’t seen many practical and powerful “go get it done” lists. Consequently, I created one.

For the past four years, I’ve put a lot of time and effort into influencer marketing. Today, I’m going to share with you action items I’ve put in play that are paying off as well as several examples of efforts I was involved in.

I’m going to assume you’ve already identified your kahunas and dive right into my suggestions. (more…)

Aug

The Absolute Beginner’s Guide to Social Media Marketing

Just four years ago, I felt like you do. Social media was another language. Foreign. Frightening.

Your insecurities are natural… Will I look lame? Am I too late to the party? Will anyone care what I have to say?

Let ‘em go. Relax. Social media is a conversation. You can join any time. Join now. You’ll be welcomed.

Social media is not a trend. It’s essential. Just as your customers rely on the phone and email, they rely on social media. It’s where you connect. To believe otherwise can limit and threaten the growth of your business or career.

I intend to help you blast through the hardest part: getting started. Right here. Right now.

Here you go: the essential how to guide, no experience required. I’ve created an eBook for you, which you can view here, or click through to SlideShare to download. Also, the blog post the ebook is based on is below for you convenience. 

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Jul

The World’s Greatest Social Media Marketer [INFOGRAPHIC]

great social media marketer

I wrote this article for MarketingProfs a while back…

The world’s greatest social media marketer has objectives and strategies. They’re documented—on a spreadsheet—or on some social platform where her peers can collaborate.

She understands the whole analytics and metrics thing that matters to the bean counters. Another spreadsheet? You’d better believe it.

Social media blog feeds feed her a daily dose of updates because she knows some genius somewhere updated a social media network with a new feature while she was sleeping.

She can even tell you how many pixels tall and wide your profile pics need to be. Yep, she keeps all this on a spreadsheet—in the cloud, of course.

You too can master such things. But they won’t make you the world’s greatest social media marketer. In fact, you may remain amazingly mediocre.

The world’s greatest social media marketer possesses more meaningful skills.

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Jul

I Got a New Phone

new phone

I’m so excited. I got a new phone. No, not one of those pocket sized computers you use to make retro photos or 6-second videos. I’m talking about a desktop phone. You’d need some seriously big pockets to carry this one around.

It has two lines. A blue display lights up to show me who’s calling. I can tell it to memorize the phone numbers of my friends. It has a handset, but I don’t have to use it because it also has a speaker.

I have lots of ideas for how I’m going to use my phone.

This thing’s awesome. Check out these ideas I have for putting it to use. (more…)

Jun

How to Use LinkedIn as a Marketing Tool

linkedin marketing tips

 

susan finch

This is a guest post by Susan Finch. Susan is a freelance writer with a passion for travel and helping small businesses find their online voice through content marketing, blogging and beyond. She is an eclectic writer with more than 10 years of experience contributing to guidebooks, magazines, iPhone apps, online publications and more. She can be found at BySusanFinch.com.

 

More than three million businesses have company pages on LinkedIn, says a LinkedIn press release, and the social network currently serves executives from all of 2013’s Fortune 500 companies. But it’s not enough to simply log into LinkedIn and hope for the best. Compete with the millions of companies on LinkedIn by tapping into its robust features that put your business at the forefront.

Check Your Rank

Savvy marketers should already be using LinkedIn’s Who’s Viewed Your Profile service to show you who has been snooping around your profile or company page. Reaching out to those viewers with a brief introduction about your services and asking if they need help is a good start. But LinkedIn takes that profile view a step further with How You Rank. LinkedIn can tell you how you rank in comparison to others in your network with profile views. It’s also a good way to spy on your competition and see what the top profiles in your network are up to and how you can improve your own. (more…)

Jun

Slideshare: A Content Marketing Imperative

SlideShare home

Three breeds of content marketers walk among us.

There are those who haven’t discovered the content marketing dream-come-true that is SlideShare. Sadly, most fall into this first category.

You have those who are hip to SlideShare, but are making a bit of a mess on the mega-content hub.

And finally, you have SlideShare stars. They’re rocking on the SlideShare dance floor, but may choose not to shout about it for fear things could go south if the whole world joins the party.

SlideShare is a content hub where users share presentations, infographics, videos and documents. Acquired by LinkedIn six years after its inception, SlideShare is the world’s largest content sharing community for professionals. Though it remains 117 notches below Facebook for traffic rankings, SlideShare is clearly an arrow going up and to the right.

Why care about SlideShare?

A couple years ago, I heard Todd Wheatland, the author of “The Marketer’s Guide to SlideShare,” speak at Content Marketing World. I’m paraphrasing here, but recall his attention-getting opening went something like this:

“Why would you want your content on SlideShare? The site averages 60 million unique visitors a month. Yours doesn’t.”

Visitor envy? It’s only natural.

Not long before that conference, Column Five Media created an infographic, which revealed SlideShare has 5X the traffic from business owners than Facebook, Twitter, YouTube and LinkedIn.

SlideShare traffic is driven largely by search and social. Visitors tend to be at work, doing work. I believe I mentioned it’s a content marketer’s dream.

And you can generate something more important than eyeballs with SlideShare. You can generate leads. (more…)

May

30+ Need-to-Read Resources on Online Marketing

online marketers need to read

 

You’ll want to check these blogs, authors, resources—all top notch.

My Google Alerts alerted me to a resource list for online marketers produced on ExploreB2B by Dr. Susanna Gebauer, an internet marketing and energy regulations expert (fun combo, no?) hailing from Germany. I’m flattered the list included yours truly. It’s a strong line-up of marketers that I’d recommend you check out. It even introduced me to some writers in the field who are worth getting to know. I’ve republished it so you can get to know them too.

Bragging rights? I’ve actually written for 10 of these awesome marketing leaders. 

***

Dr. Susanna Gebauer wrote:

Recently I was asked to recommend some German blogs on Content Marketing. As I myself mainly read English blogs I admit I had to search around – and failed miserably as German blogs worth reading on this subject seem to be few.

Today I present the best English language blogs and outlets I know about Content, Social Media and Online Marketing – feel free to tell me what I missed.

This is a list of blogs I read and would recommend. The list is in no particular order and the numbering implies no rating.

1) Copyblogger:

They do not only talk about content marketing – they live it. That is one of the best recommendations you can get: people who successfully use content marketing to market their own business. Meet Brian Clark of Copyblogger on Twitter or Google+.

2) Marketo:

Marketo offers a Marketing automation software, they help you sort through all your contacts to always have the right message for the right people to turn prospects into customers. On their blog they write about Marketing Automation, Social Media, Content Marketing, Email Marketing and Sales.

3) Marketing Profs:

Ann Handley of Marketing profs and her team provide you with vast collection of information on all things marketing.

4) Hubspot:

Hubspot itself is an inbound marketing software that “helps to attract customers and convert them into customers”. On their blog they publish about a variety of marketing topics including content marketing and social media.

5) Kissmetrics:

Kissmetrics was one of the first blogs I followed as they provide us with a good mix of content around different marketing topics. They focus on providing helpful information: tips, how-tos and studies.

6) Content Marketing Institute: (more…)

May

Influencer Marketing Ideas from Influential Marketers – INFOGRAPHIC

social media experts

 

Influencer Marketing is…

An approach to marketing and public relations where you target the people your prospects turn to for information. (According to OpenView in “The Ultimate Guide to Influencer Marketing”)

The process of identifying, researching, engaging and supporting the people who create the conversations impacting your brand, products or services. (According to Traackr in its “Guide to Influencer Marketing’)

The name we give to the process of developing relationships with influential people that can lead to their assisting you in creating visibility for your product or service. (According to The Moz Blog in “Influencer Marketing – What it is and why you need to be doing it”)

You get the idea. Influencer marketing is getting in the good graces of the big kahunas and making the kinship work for your company. From the definitions above, you gather it happens in the form of conversation, relationship development, and information creation.

Why is “influencer marketing” such a big buzz?

Influencer marketing is bleeping big on the radar screen of the i-world because we’re creating exabytes of data faster than we can pause to learn what the hell an exabyte actually is. And, of course, we not just going gangbusters creating content. It gets distributed at the speed of gigahertz in googols (which is 1 followed by 100 zeros).

Something like that.

The crux of the matter is this: while everyone’s capable of making ripples, an elite few actually have the power to make waves. They’re influential. Readers care what they think, are more prone to buy into their points of view and act on them.

These influential types, which we conveniently call “influencers,” serve as a proxy to the online universe. They amplify the messages they choose to. They point the way. They help the common man focus his limited time and resources on the most powerful channels and conversations.

Let’s cut to the kill. They sway purchasing decisions.

Here’s why you should care.

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