Personal branding is all the rage.
I wrote a post offering 11 suggestions for getting started with your personal brand development last month, which was well received. Then I wrote a listicle version for the popular site, 12Most.com, which went ballistic on social media, especially LinkedIn.
Next, (with a big assist from my friend Seth Price of Placester) I created an infographic called “The A to Z Guide to Personal Branding.” It quickly became the most popular piece I’ve ever done. 78K views on SlideShare. It’s been republished by HubSpot, MarketingProfs and Steamfeed, to name just a few.
Google it and see for yourself.
Speaking of Googling it…
This article is about doing a search of yourself. I suppose that could be your name or your company. Since we’re talking about personal branding today, try it with your name first.
I guess I have a good overlap thing going on in that my company has my name in it. The search results won’t be the same for “Barry Feldman” as they will be for “Feldman Creative,” but there will be some overlap.
I want to tell you that was a smart naming strategy is, but it’s mostly smartly lucky. (Or would that be luckily smart?)
See, in 1995, when I launched my company, I wanted to name it BFD Advertising. That is, “Barry Feldman Does Advertising.” Wifie gave the idea an enthusiastic thumb down. Feldman Creative was approved.
Anyway, consider a few of these new media realities:
- Your brand is what other people say it is—not what you say it is.
- Like it or not, a Google search result is the easiest, fastest and best way to gauge your public persona.
- It’s also the best way because it’s what potential employees, partners, customers and even friends are going to do.
- Google is essentially your home page.
- A Google search result is essentially your business card (or even resume)
You with me? If so, I believe you’ll understand why I suggest Googling yourself now and then.
I hope to help you understand why—and the process—and the results—and its implications.
Do you like what you find?
When I search myself, it looks like I’m doing some things right online. I’m not saying all is perfect. It’s a work in progress. But results I want people to see dominate the first page.
What about you? Happy with the results?