The Point

Archive for the ‘SaaS marketing’ Category

Nov

Can Your SaaS Copywriter and Content Marketing Consultant Do This?

SaaS Copywriter

Are you considering hiring a SaaS copywriter and content marketing consultant? You’ve come to the right page.

If you’re looking for the “how to” type of posts I generally write I understand if you skip this one and trust you’ll come back soon.

That said, if you have a SaaS brand or manage marketing for a software company, you’re bound to find this post valuable. The conversation here today (er, monologue) is about what a SaaS copywriter can do for you.

Most of my clients sell subscription-based software and rely on my experience to help generate leads, increase conversion, and foster loyalty. Based on my online travels and 30 years of producing marketing content, here’s what I think a SaaS copywriter and content marketing consultant can do for you.

(more…)

Oct

SaaS Websites: Content, Copy & Design Ideas for the Homepage

SaaS websites

Do you sell SaaS?

I suspect you relentlessly challenge your instincts about how to present content on your homepage.

I’m with you. I’m a soldier in the SaaS wars. Helping create SaaS websites and building stronger digital marketing arsenals to back them up is my “wheelhouse.”

It’s hard to say what’s the ideal way to stack-up the content on your homepage. In an effort to help you consider the best options and make smart calls, I’m going to share with you content, copy and design ideas to plan the next iteration of your homepage.

A hero shot goes first

Your SaaS homepage begins with a hero shot (or header). Companies make a variety of choices here, but I submit sliders and carousels are out. They’re not yet extinct, but they are old school.

This is the scrolling age. It’s naïve to think a visitor will wait patiently as your slide show plays. You’ll be far better off to identify your most important message and get to it.

Proof hero shot

I love what Proof does. No motion. No stock photography—such as the predictably deadly desktop with a neatly arranged computer, plant, coffee cup and notepad. No screenshot. No innocuous wallpaper or shenanigans of any kind.

They hit you fast with the benefit of using their product, in four words. A tidy subtitle drills down into the who, what, and how. The call-to-action isn’t a selection and it doesn’t diddle around. It says “Try it for free.” And if you should fear doing so might be complex, Proof assures you it’s a simple 5-minute setup.

Evernote hero shot

Welcome to the top of the Evernote homepage. There’s actually is a bit of animation here. The headline rotates. But it does so quickly and is impossible to ignore. The sequence reads…

  1. Remember everything.
  2. Get organized.
  3. Succeed together.
  4. Meet Evernote, your second brain.

I love that. And… bam… Signup form, with two choices: sign up with Google or enter an email and password. Everything about the homepage is clear, simple and deliberately unfussy. A great lesson in minimalism. A+ for its homepage copy. (more…)