The Point

Archive for the ‘Podcasts: Content Matters’ Category

Oct

What to Put on Your Homepage [Content Matters Episode 18]

Content Matters podcast

What content should you put on your homepage? Perhaps it’s not so obvious. If the process of planning your homepage seems a bit overwhelming, this episode of Content Matters is for you. Andy and Barry offer a thorough list of ideas for your homepage and talk you through handling the elements from top to bottom. 

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Aug

Should You Call Yourself an Author [Content Matters Episode 15]

Content Matters - Author

Your domain is defined as your “sphere of knowledge.” You can own your domain and stand out as an authority by authoring a book.

Yes indeed, there’s a lot of hard work involved. However, the rules have changed and a traditional book is not your only option.

In this episode, Andy and Barry explore a variety of options for adding “author” to your bio and resume and the benefits of doing so.

In this episode we talk about:

  • Has it become “easier” to author a book?
  • The benefits of adding “author” to your bio and additional ways to showcase your author status
  • Various ways to fast-track your authorship journey
  • A process and plan for blogging a book
  • Leveraging authorship for speaking and networking opportunities
  • How to use book and speaker pages for SEO

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Jul

Why Content Marketers Must Understand Domain Authority

Copy of Episode 13

The content marketing planets aligned when your hosts, Andy and Barry, selected theme music for our program written and recorded by our friend (and content astronaut) Robert Rose.

The groove of the tune was the reason it worked for us, but if you listen closely, you hear a vocal loop Robert uses with a female singing, “It’s gonna’ take a little time.”

She might have been rapping about content marketing. Or search. Or building “domain authority” (DA).

We’re riffing on these things in this episode with a focus on the increasingly important measure of domain authority. Andy’s published answers to common questions about DA on the Orbit Media blog and now his extensive knowledge on the topic is ready to be fed directly to your ear drums.


 

Tune in for 22 minutes to learn:

  • What is domain authority (DA)?
  • How’s it compare to Google’s PageRank metric?
  • What’s page authority (PA)?
  • Which one matters more for keyword research, DA or PA?
  • How measure the value of a link from another website to inform your planning process
  • Must-do techniques to increase your domain authority (and the magnetic power of your website)

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Jul

How Smart Marketers Deal with Bounce Rate [Content Matters Episode 13]

Content Matters Bounce Rate episode

“A bounce is not all bad. I would not recommend freaking out over your bounce rate.” 

What does bounce rate mean? A search for its definition reveals:

bounce rate defined

So… your visitor didn’t click a thing. They experienced one page of your site. That sounds bad. Is it?

Andy explains many of the web’s top sites have high bounce rates. What gives? This episode of Content Matters unravels misconceptions about bounce rate and will help you understand when it matters. (more…)

Jun

10 Top Digital Marketing Podcasts to Get Your Content Fix Fast

Top Digital Marketing Podcast

Have you been listening to the Content Matters podcast? 

Andy Crestodina and I team-up every other week to bring you a 20-minute program packed full of content marketing tips and tactics. Each episode focuses on a specific topic and ends with our soon-to-be-famous “mousetrap and cheese” segment.

If you like digital marketing podcasts, there’s no shortage of programs to choose from. Andy and I are excited ours has quickly garnered a loyal and growing audience along with some very flattering recognition from our peers in digital media.

This past week, Erin Robbins O’Brien of GinzaMetrics, posted a list of digital marketing podcast favorites on the Search Engine Journal blog. Erin writes, “If you’re not already a fan of podcasts, give a few of these a listen and they may get you hooked.” Her list includes podcasts of varying lengths and formats. Here, I’ll share with you the short-length programs that aim to give your content fix fast, including Content Matters.

Content Matters

This and every title is a link to the program’s listing on iTunes.

Best Digital Marketing Podcasts

Andy Crestodina, Barry Feldman

Andy and Barry started this podcast in November 2015 to help educate content marketers and provide specific tactics to improve content marketing efforts. Content Matters airs twice a month and focuses on things that “matter” for marketers.

“Your website is the mousetrap and your content is the cheese,” according to Andy and Barry. Each podcast addresses one bite-sized tactic with specific ideas and tips on how to execute the tactic immediately. (more…)

Apr

Is Your Homepage Doing Its Job? [Content Matters Podcast Episode 10]

Episode 10

Is your digital marketing in distress? It’s time to revisit your homepage design.

“Your homepage fills a lot of shoes,” says veteran website development professional Andy Crestodina. What are they?

In this episode of the Content Matters Podcast, Andy and Barry go through your home page left to right, top to bottom, and desktop to mobile offering smart practices for creating a homepage that accomplishes the objective.

Highlights from the episode include:

  • Understanding the role of the home page
  • Tricks and tactics to guide visitors deeper inside your website
  • A simple exercise to prompt you to put your best foot forward
  • Why the title tag is your single most important piece of SEO real estate (and how so many companies screw it up)
  • What goes in the navigation bar?
  • How mobile affects your home page design—why responsive design matters
  • A great list of ways to gain your visitors trust on the homepage
  • Tips for creating an effective call-to-action

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Apr

The Key to Planning an Effective Content Marketing Program [Content Matters Podcast Episode 9]

Episode 9

The Key to Planning an Effective Content Marketing Program:
A MISSION STATEMENT

Companies that struggle to achieve their goals with content marketing usually don’t have documented strategies.

In this episode of Content Matters Podcast, Andy and Barry discuss how and why to create an all-important mission statement, which will give your marketing programs the focus it needs to be effective.

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Mar

Interviews: Game Changers for Content Marketers [Content Matters Podcast Episode 8]

Content Matters Episode 8

In this episode of Content Matters, we come out of the gate claiming interviews can be a game-changer for content marketers. Why would we make such a bold statement?

Because Andy and I have learned that conducting interviews is a powerful double whammy.

  1. You’re able to generate more credible and highly compelling content.
  2. You build meaningful relationships with influential voices in your industry.

Take 20 minutes to take-in our best tips for capitalizing on the power of interviews and collaborating on content marketing initiatives.

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Mar

Getting Maximum Value from Marketing Events [Content Matters Podcast 7]

Content Matters episode 7

Let’s talk about how to make marketing events matter.

The first question Andy asks in this episode of the Content Matters podcast is “Why go to events?”

Our “made for the commuter” podcast is short, but my answer to the question was a fairly long list. I explained you go to marketing events to:

  • Learn
  • Network
  • Collaborate
  • Prospect
  • Get ideas
  • Rev your engine

Andy pointed out marketing events also present an amazing opportunity to create content. The conversation that ensued is crammed full of tips to maximize all of these opportunities and get more value from the conferences and seminars you attend.

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Feb

Amplify Your Audience by Guest Blogging [Content Matters Podcast 06]

Content Matters Guest blogging

What do you get when you cross a strategic blogger with a popular blog?

You get a larger audience. It’s called guest blogging.

Listen to two serious advocates of guest blogging share the secrets of how it works. Both have landed many meaningful gigs on the biggest and best blogs in marketing. Both now operate blogs guest bloggers covet.

Welcome to the guest blogging edition of Content Matters with Andy Crestodina and Barry Feldman. (more…)