Have you been listening to the Content Matters podcast?
Andy Crestodina and I team-up every other week to bring you a 20-minute program packed full of content marketing tips and tactics. Each episode focuses on a specific topic and ends with our soon-to-be-famous “mousetrap and cheese” segment.
If you like digital marketing podcasts, there’s no shortage of programs to choose from. Andy and I are excited ours has quickly garnered a loyal and growing audience along with some very flattering recognition from our peers in digital media.
This past week, Erin Robbins O’Brien of GinzaMetrics, posted a list of digital marketing podcast favorites on the Search Engine Journal blog. Erin writes, “If you’re not already a fan of podcasts, give a few of these a listen and they may get you hooked.” Her list includes podcasts of varying lengths and formats. Here, I’ll share with you the short-length programs that aim to give your content fix fast, including Content Matters.
This and every title is a link to the program’s listing on iTunes.
Andy Crestodina, Barry Feldman
Andy and Barry started this podcast in November 2015 to help educate content marketers and provide specific tactics to improve content marketing efforts. Content Matters airs twice a month and focuses on things that “matter” for marketers.
“Your website is the mousetrap and your content is the cheese,” according to Andy and Barry. Each podcast addresses one bite-sized tactic with specific ideas and tips on how to execute the tactic immediately. (more…)