A lot of clients—marketing professionals and business owners—get in touch and ask me to help plan, write, and create websites, eBooks, and blog posts. That’s far from a complete list, but three common requests.
On the other hand, a lot of clients reach out to me without a specific task list in mind. They know they want to grow their business. They know they want to produce traffic, leads and sales. And they think they need the help of digital marketing consultant.
They’re right, but their question is often oh-so-broad: “How can you help me?”
Shwew. My answer could be any number of things and at that point, not having the benefit of knowing where their digital marketing currently stands, I’m seldom able to quickly deliver a perfect answer.
I certainly don’t want to blurt out a specific digital marketing tactic… “YouTube is the answer” or “An email campaign will make rain for you.” That’d be reckless.
A digital marketing consultant should recommend tactics based on needs identified from a carefully considered audit. I’m a strategist. I’m a copywriter. But I’ve been doing digital marketing since it existed, so there are a substantial number of ways I can help you grow your business through digital marketing.
Here they are.
The list won’t magically nail an effective strategy, but my hope is it’ll provide some answers to the “How can you help me?” question and give us lots to talk about.