THE ROAD TO RECOGNITION…
HERE’S THE PREFACE
I’m Barry Feldman. And you are?
It’s fitting to begin this book with a letter. The Road to Recognition uses the alphabet as a narrative device. A is the first point on the roadmap. Z is the last. Simple. Now, back to my letter…
I’m going to give myself a letter grade in personal branding: F.
F is for failure. Yeah, if I’m to look back on my career from a personal branding point of view, I deserve the harsh grade. Why?
I was a laggard. I failed to get serious about developing my personal brand until I was in my 40s. Ironically, I’ve been writing marketing copy for thousands of brands since I was in my 20s. In the early going, I wrote for chiropractors, contractors, and all sorts of personal brands.
But I neglected mine. I was simply trying to make a living as an advertising copywriter, satisfied with the anonymity of the vocation. There was rarely a day (okay, there was never a day) when I woke up and said, “Today’s a great day to develop my personal brand.”
Guess what, my friend?
Today is the best day to develop your personal brand. Not tomorrow. Today.
I suppose I didn’t realize I was lagging in the ways of personal branding. The term might have been tossed around a bit, but it wasn’t a course offered in school, the subject of books, or anything more than an idea slightly ahead of its time muttered by the likes of author Tom Peters (In Search of Excellence) and echoed occasionally by eclectic business writers.