The Point

Archive for the ‘Mobile marketing’ Category


Content Marketing Pros Have Flawsome Sex with Chickens

Content Marketing World offered attendees a spicy and fun vocabulary lesson.

Based on an article by  and republished by permission.
Social media and content marketing strategist at Pole Position Marketing

Do you relish a good discussion on the emerging inbound marketing industry? You’ll enjoy some of my favorite new words from this month’s Content Marketing World conference in Columbus, Ohio.

Sex with Data

Mitch JoelWhoa! When Mitch Joel, opening keynote speaker and author of Six Pixels of Separation, used this phrase just a little after 8 a.m. last Wednesday, I knew it was time to wake up. (more…)


m. is for .monumental

Raise your hand if you know what m. means.

If your hand is in the air it probably has a smartphone in it. You smartphone users are pretty smart.

If your hand isn’t in the air, there’s still a very strong chance it has a smartphone in it.

mobile search

Now, take a close look at the URL field. If you’re web browsing, there’s probably an m. right there. If not, there should be.

m., short for mobile,  is gaining some serious m.omentum. It’s m.assive.



Where are you with mobile marketing?

All signs point to m-commerce.

It’s always fascinating to see the next big thing blossom and keep abreast of the buzz. Of course, you can’t do such a thing if you don’t know what “that thing” is. In marketing, it’s mobile marketing.

I subscribe to a ton of news feeds. Sure, the secrets of social media are omnipresent. However, from where I sit, it’s undeniable: mobile marketing looms even larger than social media. The experts say it’s bound to dwarf it.

In an attempt to keep pace with the mobile mavens, I’ve been subscribing to blogs, attending webinars, and clicking around the web whenever my time allows. I’ll share with you some of the biggest bullets.