I wrote a 40-page eBook covering today’s most effective digital marketing lead generation strategies. It was recently published by Three Deep Marketing, a sizable agency in Minnesota that’s one of the nation’s premier practitioners of data-driven digital marketing. From content marketing to marketing automation and many other tactics, the eBook covers a lot of ground. You can scroll down to see the chapters list. Go here to download the eBook in its entirety. Or check out how the book begins here and now….
The story begins with the predictably unpredictable buyer
The customer’s buying path is forever unpredictable. The only thing that is predictable is they will do their research.
You’re doing research here and now. You might pull the trigger soon. You might not.
In a way, you’re a lot like everyone else. The decision you’ll make—in this case, about your company’s marketing—will be an informed one. You’ll put in the time, do your homework and make an informed decision.
And in a way, you’re unlike anyone. You’ll bounce around from source to source however you please. No one knows the path you’ll take—including you.
Let’s lay it on the line. Buyers command the buying process now. They absorb information like sponges, but don’t stand in line to get it. They go online and get it entirely on their terms.
If you want them to consider buying from you, you have to buy into the realities of the new media landscape. You have to map your marketing to their journey. And again, the journey’s wildly unpredictable.
Go ahead and gulp. In the 2010s decade, marketing and media have matured. Keeping up with the changes is a priority, but a highly challenging ambition. Deny the dominance of digital marketing and you’ll go down in defeat. Digitally savvy companies shall inherit the earth.
This eBook is a roadmap of sorts. Our hope is it will equip you with the insights you’ll need to achieve success in the age of the carefully considered decision.