I know actionable marketing expert Heidi Cohen a little and like her a lot. She gets this online marketing stuff big time. I read her blog every day. She’s all about delivering advice. In fact, with almost every post she gives readers what she calls “actionable marketing tips” and signs off with “Happy Marketing.” Pretty upbeat stuff.
Heidi came out swinging with this one.
“Your Prospects Think Marketing is BS” was the title of her November 13 article. I dug it. Beside using the term “BS,” Heidi talked about “pissing prospects off.” Watch out.