76% of marketers say marketing has changed more in the past two years than the past 50 years prior.
They say they’re confused, lost, unsure, ineffective or some variation there of.
When reading the research, from Adobe—which is colored by a large chunks of editorial—one might gather marketers don’t know what they’re doing. If that’s not fair, you could conclude marketers know what they’re doing, but don’t know if they should be doing it.
Seriously. That’s what I got. Read it and share your take.
Whatever your take, numbers are numbers. Here are the first few:
- 48% of digital marketers feel highly proficient.
- Just 40% think their marketing is effective.
- How many strongly state their digital marketing is working? 9%.
Care to hand over your budget to these people?
Marketers can’t count sheep.
Proceed with caution. Here are more bone-chilling stats.