Thought leadership: the term’s become inescapable in marketing circles. You might have read my article, “7 Things Thought Leaders Don’t Think.” It invoked a lot “hell yeahs” here at our blog, The Point, but caused a bit of a commotion in a LinkedIn group where I apparently teed-off a few thought leaders (or wanna-be’s). For the record, I want to make my position clear:
I do not have an anti-thought leadership stance.
My aim was to say that calling yourself one is a turnoff.
Striving to be a thought leader is a solid marketing strategy.
By building authority in your industry and earning recognition as an expert (especially from those with influential voices), you’ll effectively expand your audience. More—and greater—opportunities will follow.
The strategy surfaces more often than ever before for a couple of reasons. One, this is the age of specialization. Identifying and pursuing a niche can be a highly effective way to speed your path to success. Secondly, marketers, personal branders, or anyone aiming to establish a reputation as an expert, has more chances to do so. The publishing doors have all swung wide open. If you have advice and innovative ideas to share on your subject, nothing should stand in your way. The web is yours. Start publishing.