You. Me. Michael Hyatt. Popeye.
Perhaps we don’t have that much in common. Ah, but we do. Personal brands are we. Our agendas may differ—better job, more clients, book sales, or (your goal here)—but we seek the same things: recognition, respect, influence and success.
You, my friend, are a brand.
A photographer. Life coach. Presentation expert. Alternative energy entrepreneur. Website developer. Skin care clinician. These are six simplified profiles of clients who have hired me recently to help them create more effective online marketing by developing their personal brand.
This is no trend. It’s social media, publishing, marketing, sales, work, play, passion and everything you read about all rolled into one.
I realize now it’s what I’ve been doing (and sometimes struggling with) since I went to work for myself. Or is it? It’s probably more accurate to say it’s what I’ve been doing since my bar mitzvah—defining the man I am.
With that in mind, I submit to you personal branding is something you need to understand. It’s something you need to develop deliberately—even if what you’ve been doing and saying to this day has been largely accidental.
I’ve been thinking about you.
I’ve been thinking about me too. And I’ve been thinking about the professionals I mentioned above who have put their trust in me to feed ‘em the spinach they need to nourish their personal brands. There’s a lot to consider.
To learn more, I turned to some personal branding experts and bought some helpful books:
- Me 2.0: 4 Steps to Building Your Future, by Dan Schawbel
- The You Plan, by Michael “Dr. Woody” Woodward
- Branding Pays, by Karen Kang
- Platform, by Michael Hyatt
There’s a lot of great information in these books and each author offers tons of great advice via their blog.
I’ve found when I get in conversations about personal branding, Michael Hyatt’s name comes up a lot. A former publishing executive, Michael shares his wisdom via a blog, podcasts, videos, books, information products and speaking gigs.
As luck would have it, Michael was scheduled to speak at New Media Expo in January, where I was also headed to speak. I went to his session and gathered some great tips for getting started with personal branding. (more…)