The Point

Archive for the ‘Infographics’ Category

Mar

The Secrets of Succesful Bloggers [Content Matters Episode 24] + INFOGRAPHIC

Secrets of successful bloggers
For three years running, Orbit Media has asked 1000+ bloggers how they approach the job of creating content. In this episode, you’ll hear what has and hasn’t changed in the world of business blogging. Fascinating stuff. 

Listen to “The Secrets of Successful Bloggers [24]” on Spreaker.

In this episode we cover (and answer):

  • The findings of Orbit Media’s annual business blogger research
  • Does it now require more time to create a successful blog post? 6+hours?
  • Images? Video? Audio? Do the best bloggers post this stuff regularly?
  • Does investing more effort in blog posts result in stronger results?
  • What’s the word on blogging frequency and how much does it matter?
  • Does the length of your posts matter?

In the cheese & mousetrap segment: (more…)

Aug

Free Online Design Tools for DIY Graphic Design [Infographic]

free online design tools

You gain a big time advantage when you make your content more attractive than the rest of the pack. And though having a graphic designer on your team is a potential way to get the job done, you can do much of it yourself.

See, free online design tools are everywhere. Some are easy to master; some aren’t. Some, such as Canva, have become well-know, while some great DIY graphic design tools get less attention than they should.

Wait… does a tool make you a graphic designer? Yes and no. I certainly wouldn’t tell you a word processor makes you a good writer, however, with many of these awesome DIY tools, you don’t begin with a blank slate. You’re offered gads of templates you can easily customize.

Going interactive with online design tools

Heard of Visme? Their site says it enables you to create amazing presentations, infographics and other engaging content. One of the things that makes their tool unique is you can animate any object, add links and media. It’s always made me a bit crazy that you couldn’t build links—or video, or audio—into your infographics. Now you can.

Another cool thing about Visme is it offers 100+ fonts and an insane selection of icons and images—for free. The options for sharing and publishing also go beyond what most services offer.

The final reason I’m telling you about Visme is the company has partnered with me to create a steady stream of infographics and presentations, which we’re co-branding.

The infographic below—which introduces you to all kinds of free (and cheap) online design tools—is one example. It was created with the Visme tool, based on my “Eye Popping Visual Marketing” post. Note how it contains links (as marked by the chain/link icon).

(more…)

Feb

Content that Converts: A Simple 2-Part Formula

Content that converts

 

Including:
46 Expert Tips for Creating Addictive Content – INFOGRAPHIC

Content worth creating is content that converts. Simple, eh?

“Businesses can’t afford to waste time and resources on content that doesn’t achieve its marketing goals,” writes Sara McGuire, at Venngage, a company I’ve been collaborating with recently.

She continues… 

“In order for your content to stand out from all the background noise, it needs to be addictive. Addictive content pulls readers in over and over again and can generate plenty of backlinks, shares and organic traffic.”

Ooh. Suh-weet. 

But how do you create addictive content?

Venngage asked successful content marketing professionals, “What makes for good content?” and “What is your #1 SEO tactic?” They compiled answers from 46 experts into an ebook (offered here) and an infographic (below).

I was happy to be involved in the project and responded with:

“Good content is not enough. Your content needs to be great—great enough not just to garner traffic, but to win loyal subscribers. My formula’s a two-parter:

  1. Make content that solves a real problem you know potential customers grapple with.
  2. Make the experience of consuming that content fun.

We’re all misers with our time, so we tend to give it to content creators capable of educating and entertaining us.”

(more…)

Feb

Types of Branded Content: A Guide to 11 Popular Formats [Infographic]

Content types

Do you know what types of branded content to create?

An overwhelming percentage of companies now do some form of content marketing. We know this from the annual research that Content Marketing Institute, MarketingProfs, and their partners conduct for both B2B and B2C, and present annually as Benchmarks, Budgets, and Trends.

Companies are pursuing content marketing more voraciously than years past: 76% of B2B and 77% of B2C marketers are creating more content than they did a year ago.

Half of all marketers will increase spending. The average number of tactics (or types of content) used by B2Bs is 13. B2Cs average 12.

Whoa.

Suffice to say, content marketing battles are in full force.

The effectiveness ratings of branded content vary widely (see below).

Interestingly, infographics is the tactic that had the greatest increase in usage (from 51% last year to 62% this year) for B2B marketers. Equally interesting, in the B2C spectrum, the use of blogging declined from 72% to 67% in 2015.

Determining the kinds of branded content your brand should create can be perplexing. Contently’s Sam Slaughter suggests you begin by considering:

  • Theme
  • Length
  • Volume
  • Format

Content marketers exploring their options also might want to know…

  • What are the leading benefits of the most popular content types?
  • Where are their sweet spots in the digital marketing world?
  • What will it cost to outsource production?
  • How difficult is it to produce the content?
  • What can you do to make your content type perform more powerfully?

(more…)

Dec

Blog Trends: Writing Time, Post Length & Publishing Frequency [Infographic]

 

BLOG TRENDS

Are bloggers spending more time writing? Do they write longer or shorter posts? Has publishing frequency changed for the typical blogger?

In an effort to identify the business blog trends of 2015, my friends at Orbit Media asked 1074 bloggers 11 questions. They concluded the business of blogging is changing. Some things are consistent from the prior year, but a trend has emerged.

What follows an infographic I helped create for Orbit Media focusing on blog trends such as writing time, post length and publishing frequency.

If you like what you see, keep reading. I’ve included more findings from the study as well as insights from content marketing experts on what’s trending in business blogging and where it’s headed in 2016 and beyond. (more…)

Oct

Terrifying Content, Unbearable Torture [Infographic]

Boo.

A few years back us marketers started howling about the volumes of crap creeping across the web disguised as content. Perhaps we thought we’d scare away some of the murderous marketers. We didn’t.

The stench is staggering.

It’s inevitable. When something in the media heats up, the vultures shall emerge. If you’re aged like me, think of the golden age of sitcoms. For every classic like M*A*S*H* there were 50 stink bombs like One Day at a Time or The Cosby Show. If you grew up in age of American Idol, think of how many insidious contest programs infest the tube today.

I turn your attention back to today’s spooky content nightmare. As I wrote in the infographic here, anyone can create content. It doesn’t mean they should. Do we let it horrify us? I thought we’d just have some fun ghouling around with it instead.

(more…)

Aug

The Ultimate Shortlist of Social Media Tips [Infographic]

I’m onto you. You love social media. You can’t get enough.

You can’t get enough followers, shares, comments. You can’t get enough tips from experts. There’s never enough time to do it, so you hunger for knowledge about how to use social media effectively as possible.

I learned that when I read this, The 2015 Social Media Marketing Industry Report from Social Media Examiner. The report listed the top five questions social media users ask. Atop the list was, “What social tactics are most effective?”

I did my best to answer the question by gathering 59 tips from the results of using the question in a search. Then I synthesized the tips again by shortening both the list and the tips and creating the infographic below.

More advice for optimizing your social media efforts

Just getting started with social media? Read this beginner’s guide.

Want to learn how to inspire readers to respond? You’ll find this post useful.

Want to master visual marketing on social? Here you go.

I can also offer you tips for mastering LinkedIn and SlideShare.

And now, here’s 30 Effective Social Media Tactics, an infographic I hope you’ll like and share.

(more…)

Mar

Headline Advice to Confuse You and Kill All Creative Impulses

Data about writing headlinesWhat do I know about writing headlines?

Yesterday I was asked to lead a headline writing session at a major marketing conference. I accepted. I’ve done it many times before and enjoy it.

An infographic I created about headlines (presented below) is one of my most popular pieces of content. I’ve written several posts featuring headline writing tips. I get interviewed on the subject all the time. In fact, recently I landed a nice piece of business from a CEO who heard me dispense headline advice on a podcast with Copyblogger’s Damien Farnsworth.

I’m a loyal reader of the HubSpot blog. It’s one of the best. I’m also a contributor to it. In fact, the most popular piece I wrote for HubSpot was my first, Copywriting 101: The Principles of Irresistible Content.

Writing effective headlines

Sooo… when I saw HubSpot and Outbrain had collaborated to produce “Data Driven Strategies for Writing Effective Titles & Headlines,” of course I got my hands on it (but that’s not my hand above).

The 28-page paper reports findings on clickthrough rates, engagement and conversion drawn from a number-crunching study of 3.3 million headlines from paid links. (Outbrain is a content discovery platform, meaning it puts sponsored content in the path of website readers. It’s new media advertising, basically.)

The data is pretty damn shocking…

… and confusing… and frustrating… and counter-intuitive… (more…)

Dec

Top Content and Lessons Learned in 2014

Top Content 2104 Feldman Creative

I want to thank you, big time. Interest in The Point, the blog here at Feldman Creative, skyrocketed in 2014. I learned a lot and I’m hoping you did too.

I checked the analytics for the top content I published in 2014 and tallied the top topics and posts for page views. I also looked at the data to determine which was the most popular eBook and infographic. So you’ve probably read some of this content. But if you missed anything you think will help you create more effective online marketing, this year-end roundup presents popular favorites once again.

I value having you as a reader and appreciate your feedback and comments. If you would, share with me, and the readers here, some of the lessons you’ve learned in 2014 about online marketing. Also, let me know if there are subjects you’d like to learn more about. I’m on it. That’s what top content marketers do: answer questions (as you’ll learn about in what proved to be our number one blog post in 2014, “The Most Effective Content Marketing Tip Ever.”

Happy reading. Happy holidays.

Content marketing

The topic of content marketing appears to have been your top area of interest. Good for you. My hope is in 2015, you’ll take it very seriously and publish great works. The following posts covered the best way to get started, how a content marketing consultant can support your initiatives, and a plan and template for creating a content marketing plan fast, efficiently and effectively.

The Most Effective Content Marketing Tip Ever

What Can a Content Marketing Consultant Do for You?

The Content Marketing Plan that Quadruples Your Leads

(more…)

Nov

25 Effective Infographics Ideas to Grow Your Digital Footprint

effective infographic ideas

Source: Infographicality.com

If the Internet were pop music, infographics would be The Beatles.

They’re irresistible. They create massive hits. At their best, they balance style and substance. They can be relentlessly imaginative. And like John, Paul, George and Ringo, they can communicate sophisticated ideas to a mass audience.

Yep, they’re lovable. How lovable?

Infographic search data

This factoid comes from a 2012 infographic by NeoMam Studios. Infographics are so hot even stories about them sizzle. I wrote “The Most Important Thing You Need to Know About Infographics” and it climbed to the #1 spot on my chart last year.

Granted, some of the nuggets from the infographic below (for which I can find no date) by Graphs.net register somewhere between fuzzy and freaky, but the first and final facts make a pretty strong case. Infographics are rocking it.

facts about infographics

Why do we love infographics? 

(more…)