The Point

Archive for the ‘Influencer marketing’ Category

Mar

Social Recognition: A Key to Personal Branding Success

R is for Recognition

What’s the deal with peer recognition?

One resource I found via search writes, “Providing a platform for employees to recognize each other is a great way to encourage a positive atmosphere while fostering collaboration and teamwork.”

Good stuff, but not exactly about marketing yourself, which is the topic of this post. 

I also found this atop a search on the topic…

Peer-to-peer recognition is the expression of appreciation exchanged between co-workers. Many employee recognition programs give managers the responsibility to recognize employees.

More good stuff, but we’re not going to talk about employee recognition programs either.

Next, I wondered about “social recognition” because it’s a big part of what I actually do want to talk about because it relates to my book. I found this:

“Social recognition points to the status and esteem (feel good factor) that individuals, organizations or sectors receive as a consequence of displaying certain characteristics, reaching certain achievements or engaging in certain activities. It might also extend to material rewards, such as higher incomes.”

Now we’re talking.

R is for Recognizing Others

In our book The Road to Recognition—The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media, Seth Price and I include a chapter titled, “R is for Recognizing Others.” It goes something like this (edited for context):

Share the spotlight. You won’t achieve your goals on your own. Privately and publicly, recognize the contributions of every person who’s played a part in your brand development. (more…)

Dec

32 Ways a Digital Marketing Consultant Can Help Grow Your Business

A lot of clients—marketing professionals and business owners—get in touch and ask me to help plan, write, and create websites, eBooks, and blog posts. That’s far from a complete list, but three common requests.

On the other hand, a lot of clients reach out to me without a specific task list in mind. They know they want to grow their business. They know they want to produce traffic, leads and sales. And they think they need the help of digital marketing consultant.

They’re right, but their question is often oh-so-broad: “How can you help me?”

Shwew. My answer could be any number of things and at that point, not having the benefit of knowing where their digital marketing currently stands, I’m seldom able to quickly deliver a perfect answer.

I certainly don’t want to blurt out a specific digital marketing tactic… “YouTube is the answer” or “An email campaign will make rain for you.” That’d be reckless.

A digital marketing consultant should recommend tactics based on needs identified from a carefully considered audit. I’m a strategist. I’m a copywriter. But I’ve been doing digital marketing since it existed, so there are a substantial number of ways I can help you grow your business through digital marketing.

Here they are.

The list won’t magically nail an effective strategy, but my hope is it’ll provide some answers to the “How can you help me?” question and give us lots to talk about.

 

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Jul

100 Ways Your Company Loses to Better Online Marketers

It's a jungle online

It’s a jungle out there.

Online marketing has become a wild animal. But you don’t have to be a gorilla to dominate. Nor do you have to go ape and do absolutely everything. However, you do indeed need to understand what’s working for the leaders of the pack.

I thought I’d survey the landscape and give you my take on how the most cunning companies are killing it with online marketing tactics. So here you are: 100 ways companies are thriving on the wild, wild web.

Learn the essentials of SEO in under an hour banner

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Feb

8 Keys to Creating More Meaningful Content [Infographic]

8 keys to more meaningful content

 

 

Hello ! @ # $ % ^ & *

I was staring at my keyboard when I got the idea for this post. And there they were, right in front of my eyes and at my fingertips: eight keys to content marketing.

Take a look at your keyboard. Look at the number keys, specifically the eight symbols on the number keys. In my mind (and now yours), each symbol suggests an effective approach to creating more meaningful content.

The holy smokes key

Exclamation point key to contentThe exclamation mark. It’s used to indicate strong feelings. Perfect!

Strong feelings inspire you to act. You’ll share the content that moves you. You’ll comment. You might sign up for, or buy, something. When something truly pushes one of your buttons, you’ll remember where you found it and maybe who wrote it.

Thinking about this simple idea made me think of how author, speaker, and marketing leader Jason Falls often speaks of what he calls “holy smokes” content. I thought, “Holy smokes, it’d be cool to get Jason to join us here to talk about this powerful idea.”

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Dec

Top Content and Lessons Learned in 2014

Top Content 2104 Feldman Creative

I want to thank you, big time. Interest in The Point, the blog here at Feldman Creative, skyrocketed in 2014. I learned a lot and I’m hoping you did too.

I checked the analytics for the top content I published in 2014 and tallied the top topics and posts for page views. I also looked at the data to determine which was the most popular eBook and infographic. So you’ve probably read some of this content. But if you missed anything you think will help you create more effective online marketing, this year-end roundup presents popular favorites once again.

I value having you as a reader and appreciate your feedback and comments. If you would, share with me, and the readers here, some of the lessons you’ve learned in 2014 about online marketing. Also, let me know if there are subjects you’d like to learn more about. I’m on it. That’s what top content marketers do: answer questions (as you’ll learn about in what proved to be our number one blog post in 2014, “The Most Effective Content Marketing Tip Ever.”

Happy reading. Happy holidays.

Content marketing

The topic of content marketing appears to have been your top area of interest. Good for you. My hope is in 2015, you’ll take it very seriously and publish great works. The following posts covered the best way to get started, how a content marketing consultant can support your initiatives, and a plan and template for creating a content marketing plan fast, efficiently and effectively.

The Most Effective Content Marketing Tip Ever

What Can a Content Marketing Consultant Do for You?

The Content Marketing Plan that Quadruples Your Leads

(more…)

Oct

What Makes a Person Influential?

Influence fascinates me. What about you?

If you read my blog, you may have picked up on the fact that I’ve been reading, learning and writing about many topics related to influence: personal branding and influence marketing, the power of expertise, authority and thought leadership.

I read (and saved) an extremely popular Forbes post by Mark Fidelman, 25 Things Influential People Do Better than Anyone Else in which Mark attempts to answer:

“How do people become truly influential in the social age?”

Clearly, Mark and I admire many of the same people. His article is full of examples where he showcases leaders in new media marketing and speaks to their qualities.

Monsters of Influence

The Forbes article inspired me to create my take on the qualities of a person of influence. It became a slide deck with a fun Halloween-themed twist and earned a spot as SlideShare of the Day.

I hope you enjoy it, share it, and comment below with your feedback and any ideas you have about the qualities of influential people. (more…)

Sep

The Power of Social Recommendations, Word of Mouth Marketing and the Coolest Kid in Kindergarten

social recommendations word of noth

“Eat your beets.”

That’d be mom talking to her son Zack.

Zack doesn’t like what he sees. These round globs are red. Dark red. They appear to be bleeding. His mother says, “You’ll love them. Trust me.” Zack, of course, loves his mom. Trust is another story.

Mom says, “They’re really good for you.” Zack thinks, I most certainly do not care.

Mom says, “I used to love beets when I was your age.” Zack thinks, you’ve played that card one too many times mom and your credibility isn’t real high after sending me to class photos in a paisley bowtie telling me I look handsome.

Mom thinks about calling in dad, but he’s a bit of a pushover when it comes to the eat-your-vegetables exercise. His credibility’s in the tank too thanks to promising Zack all summer long the Cubs would play in the World Series.

This scene concludes with no beet eating whatsoever. Cut.

Now let’s imagine a different scenario. It’s lunchtime at school. Zack’s with his buddy. We’ll call him Jake (since most boys go by this name now).

Jake’s a trustworthy dude. Cool too. His parents let him wear a Ninja Turtles shirt for pictures. His Avengers lunchbox is off-the-charts dope and everything that springs from it has proven to be tasty. Just last week Jake gave Zack his first taste of Reese’s Pieces. Yesterday was birthday cake flavored Oreo cookies. Suffice to say, with Jake as his culinary advisor, Zack can’t go wrong.

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Aug

30 Action Items to Get Serious About Influencer Marketing

influencer marketing action items
Want sway? Who doesn’t?

We all want to be influential.

So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective.

I’ve found a fair share of articles and eBooks on influencer marketing, which cover the basics, but haven’t seen many practical and powerful “go get it done” lists. Consequently, I created one.

For the past four years, I’ve put a lot of time and effort into influencer marketing. Today, I’m going to share with you action items I’ve put in play that are paying off as well as several examples of efforts I was involved in.

I’m going to assume you’ve already identified your kahunas and dive right into my suggestions. (more…)