I was recently interviewed by Adam Franklin of Blue Wire Media. It was a great conversation where I shared some of my experiences with landing guest posts on authority sites, calls to action and email marketing.
Archive for the ‘eBooks’ Category
Help yourself to these eBooks to understand how to become a more effective online marketer.
Have you taken advantage of these helpful resources?
Strike a Chord is 40 pages of show and tell. The eBook showcases a variety of content types, provides a look at (and link to) each example, and a succinct explanation of the WHY the content works.
Read Strike a Chord to learn how to deliver compelling content that draws your prospects closer to your brand.
21 Pointers to Sharpen Your Website is just 6-pages, but packed with the tips you need to know to create a website that inspires visitors to click around and stick around.
Whether you’re creating your first website, replacing your current one, or sharpening the assets on your current site, understanding the principles in this brief eBook will help make your efforts more effective.
I’ve been writing marketing and advertising copy for 25 years (yikes) and written for thousands of companies big and small. Believe me, I’ve learned which skills matter most.
The key to your online marketing success is engaging your readers. Find the Right Copywriter is an 8-page eBook that addresses the 11 factors I believe you need to considerwhen making the important decision to hire a copywriter.
Is marketing the same thing as advertising?
Marketing expert Michael Brenner (SAP, Business2Community, B2B Marketing Insider) just published a great eBook titled, “The B2B Marketing Insider’s Future of Marketing Series.” In its introduction, Michael writes, “Most people think marketing is the same thing as advertising.”
“To me, it has always been about helping the buyer on their journey through customer-focused communication. Now social media networks and mobile internet access are making content the hot new thing in marketing. Content our customers want. Content our customers can consume whenever and wherever they want.
This was my prediction about the future of marketing. That the truly “social business” will use all of its employee resources to communicate with buyers, customers, partners and potential future employees. And marketing can play the leading role in helping us make this transition.”
Then, he asks the experts. Here are the insights they provided.
[Here's an excerpt from the new eBook...]
Optimize with Less Obvious Keywords for Search Success.
Only one page really matters.
Welcome to the mysterious, magnificent, monumental world of search where
an overwhelming percentage of online journeys begin.
You’ve surely noticed when you do a really broad one or two-word search you
get millions, or even billions, of results. There are a mind-boggling number of
pages you can click through. Yet you’ll look at just one. On that one page are
ten results (of the organic search variety).
In marketing your website, your success depends on showing up on page
one, preferably the top half.
To do so requires a solid grasp of what it takes to make search work for your
business. The winners carefully select keywords that have a worthwhile volume
of search activity, but a relatively low level of competition. (more…)