The Point

Archive for the ‘Content marketing’ Category

Mar

Headline Advice to Confuse You and Kill All Creative Impulses

Data about writing headlinesWhat do I know about writing headlines?

Yesterday I was asked to lead a headline writing session at a major marketing conference. I accepted. I’ve done it many times before and enjoy it.

An infographic I created about headlines (presented below) is one of my most popular pieces of content. I’ve written several posts featuring headline writing tips. I get interviewed on the subject all the time. In fact, recently I landed a nice piece of business from a CEO who heard me dispense headline advice on a podcast with Copyblogger’s Damien Farnsworth.

I’m a loyal reader of the HubSpot blog. It’s one of the best. I’m also a contributor to it. In fact, the most popular piece I wrote for HubSpot was my first, Copywriting 101: The Principles of Irresistible Content.

Writing effective headlines

Sooo… when I saw HubSpot and Outbrain had collaborated to produce “Data Driven Strategies for Writing Effective Titles & Headlines,” of course I got my hands on it (but that’s not my hand above).

The 28-page paper reports findings on clickthrough rates, engagement and conversion drawn from a number-crunching study of 3.3 million headlines from paid links. (Outbrain is a content discovery platform, meaning it puts sponsored content in the path of website readers. It’s new media advertising, basically.)

The data is pretty damn shocking…

… and confusing… and frustrating… and counter-intuitive… (more…)

Mar

Forbes Rounds Up Experts for Actionable Content Marketing Tips

Forbes content marketing tips

Ready to rock your content marketing?

Here’s a recent article from Forbes.com offering 9 tips from content marketing experts… 

If you want to grow your business in 2015, you have to invest in content marketing. You simply cannot afford to ignore it any longer. It’s one of the best and most effective ways to connect with prospects and differentiate from competition.

The problem is, when it comes to developing and implementing content marketing strategies, it’s not always easy to know exactly where to start—especially if you haven’t invested much time or energy into content marketing before. If you want to invest in content marketing but you’re feeling overwhelmed or unsure about where to invest your time, money, and energy, one of the best things you can do before making any major decisions is spend time learning from people who know marketing best.

I recently talked with a handful of the brightest minds in marketing and asked them each to share one actionable content marketing tip that they have used recently to build brand awareness, boost traffic, connect with more leads, and grow their businesses.

Here are the nine exclusive and actionable content marketing tips they shared with me: (more…)

Feb

Content Amplification Strategies to Reach a Larger Audience

Amplify Content ebook offer

You’ve spoken. Loudly. Cleary. But your voice echoes off the wall. It’s not what you were hoping to hear.

You’re sure you had something of value to say. In fact, your recent masterpiece is the most helpful content you’ve ever put out. But it’s found no audience—or no audience has found it.

You, like so many other content marketers, especially those joining the content party in the 2000-and-teens years, are learning how hard it is to find an audience, to be heard, to get a response.

You need a content promotion plan

“Most people create content first, then think about content promotion as an afterthought. You’re much better off flipping this on its head – thinking of about who would help amplify your content and why. If you can’t answer this question first, don’t bother creating it.”

— Larry Kim, Founder of WordStream

Most marketers post content on their blog and then dispatch a few updates via their social media networks. If this strategy isn’t working for you (it works for very few), you need to do more.

(more…)

Feb

The Great Content Marketing Buzz Kill (And 7 Killer Content Ignition Ideas)

The Great Content Marketing Buzz Kill

Content marketing has peaked.

Look at the Google Trends timeline below, which shows relative search activity. September 2011 marked the beginning of a steep incline in interest. The buzz kicked into high gear in 2013, inched up in 2014, and hit a new ceiling this month. You can guess what’s to come.

Content marketing interest will decline.

Content marketing interest

Will the content marketing fire burn itself out?

I don’t believe it’s going down in flames, but yes, an enormous number of companies trying to do content marketing are bound to get burned. It happens when you play with fire.

Of course, like any competitive battlefield, your failures can trace to a huge array of reasons. If you insisted I were to identify a singular, predominant reason, it’d have to offer lack of commitment. (I gave you my opinion about this here.)

Again, where competition is fierce, what separates the best from the rest is commitment. Supremely successful content marketers do more than create great content; they ignite it. (more…)

Feb

8 Keys to Creating More Meaningful Content

8 keys to more meaningful content

 

 

Hello ! @ # $ % ^ & *

I was staring at my keyboard when I got the idea for this post. And there they were, right in front of my eyes and at my fingertips: eight keys to content marketing.

Take a look at your keyboard. Look at the number keys, specifically the eight symbols on the number keys. In my mind (and now yours), each symbol suggests an effective approach to creating more meaningful content.

The holy smokes key

Exclamation point key to contentThe exclamation mark. It’s used to indicate strong feelings. Perfect!

Strong feelings inspire you to act. You’ll share the content that moves you. You’ll comment. You might sign up for, or buy, something. When something truly pushes one of your buttons, you’ll remember where you found it and maybe who wrote it.

Thinking about this simple idea made me think of how author, speaker, and marketing leader Jason Falls often speaks of what he calls “holy smokes” content. I thought, “Holy smokes, it’d be cool to get Jason to join us here to talk about this powerful idea.”

(more…)

Jan

Dogs are a Content Marketer’s Best Friend [A Case Study on Engaging Content]

 


Doggone Great Content Marketing

Come. Sit. Stay. You’re going to enjoy this one.

I’m a contributor to the blog at ClearVoice and among the features I write there is a series called “Branding Ovation,” where articles applaud some of the best content marketers and showcase their work. This post is about Earth Rated, their user generated content, and the many cool things they do to build a community of engaged customers. 

Earth Rated is barking up the right tree

See, while most content marketing teams settle for getting fans and readers, Earth Rated aims for fostering true engagement.

Now get this: Earth Rated makes biodegradable dog poop bags. It’s hardly a sexy topic to create content about. But the company understands as much and instead, appeals to its customers’ deep love of their canine buddies with crazy cool content. And an amazing amount of it is user-generated.

Earth Rated excavates social spaces

I got the company’s founder, Divyan Selvadurai, to talk to me about many of their past and ongoing content marketing strategies.

“We don’t really look to push our products through our blogs. It’s a lifestyle blog,” Divyan said. “We publish anything that’s helpful to anybody who owns a dog. So our strategy here is to just build traffic and gain a following. Our hope is over time, they’ll have a good association with our brand.”

In order to understand the needs of their audience, Earth Rated does “social media excavation” to learn more about who they are. Divyan told me Earth Rated pays close attention to its customers’ social media feeds, digging deep to figure out what the fans care about.

“We do a lot of testing to see what they respond to and we create content based on that,” he said. “We track the analytics to determine what people are sharing the most, reading the most, talking about and engaging with.” He says from there the content continuously evolves.

Focused on building community

Earth Rated is extremely active in canine communities all across North America. “We feel it is very important to give back as our company is growing and it’s something that kind of runs through our culture within the company,” he told me.

A lot of Earth Rated employees work at animal shelters. “It started off by simply asking our fans what kind of roles the shelters play in their lives. They connected us with some of the great shelters and the great works of certain people, individuals they’ve come across in their lives.”

These conversations prompted Earth Rated to get in touch with many shelters and develop an ongoing dialogue. In doing so, the company figured out what kind of events they like and what they can do to help out with their causes.

“We’re all about getting our customers to really connect with us. It keeps everybody happy when we’re doing something great and showcasing that part of us.”

Earth Rated donates product to a huge number of animal shelters. In fact, they’ve created “Share For Shelters,” where they ask fans to share their stories from shelters.

earth rated

Meet Austin, the death pitty (or pit bull), an Earth Rated friend from “I’m Not a Monster,” an organization aiming to dispel the myths of certain dog breeds know to be aggressive.

Super social animals

You might call the people of Earth Rated super social puppies. They have more than120,000 Facebook likes and are also very active on Instagram and Pinterest.

“We’re always listening and taking into account what our customers say and do on social media,” Divyan said. “That’s how we evolve our product.”

“Last year, people told us they were going out and couldn’t open the bags when it was cold outside. They’d have to take their gloves off and their hands would get cold. We saw this as a cool and fun opportunity. We created winter gloves with grips on them and developed a marketing campaign with it. We asked people to give us their story and we’d mail them a pair of the gloves.”

earth rated

Earth Rated’s “Frost Fingers” program helped dog owners from freezing their fingers.

A scarf promotion came to be when Earth Rated realized how many of their social media friends want to be fashionable with their poop bag dispensers. “Customers were posting pictures on fashion blogs. We thought the bandana would make a great accessory, since people like dressing up their dogs,” said Divyan.

Some customers came up with their own ways to accessorize with bandanas. Divyan told me a fan developed a bow tie. Earth Rated then decided to distribute a how-to guide for folding your scarf into a bowtie. The instruction sheet, uploaded to Facebook, currently has 1,374 likes and 487 shares.

earth rated

Lola makes a fashion statement with a bowtie created from an Earth Rated scarf.

earth-rated5

Casey and Oliver are just ecstatic to be wearing their scarves.

Fun ideas keep coming

Earth Rated is a social media think tank. “We kind of just have open conversations on everything about owning dogs and finding ways to be fun and creative. We’re always brainstorming ideas. You know, you got to keep things kind of evolving, changing and engaging. It’s definitely a fun atmosphere.”

Some of the ideas the Earth Rated team has come up with include:

  • Dispenser Adventure—Fans submit photos of their Earth Rated dispensers in exotic locations. One winner shot a photo 80 feet deep on a scuba diving adventure.
  • Dog Moms—Women dog lovers send in photos of the things they carry in their purse. Earth Rated created an infographic to feature some of them.
  • Shit Happens—Photos and stories of the dog-induced messes owners come home to.
  • Halloween Hounds—An annual costume contest.
  • Inspirational Quotes—“A dog has a lot of friends because he wags his tail, not his mouth,” for example.

earth rated

This is one of frequent caption contests Earth Rated conducts on Facebook, hashtag #Neverstopwagging.

Meet my dog, Rio.

Barry's dog, Rio

 

Jan

The Benefits of Guest Blogging (from a Veteran Guest Blogger)


Guide to guest blogging

Are you guest blogging? Perhaps you don’t know how to get started. Or maybe you saw some of the scuttlebutt about guest blogging last year and decided it was a no-no.

Make no mistake. The benefits of guest blogging are immense. It will boost your business.

Despite the highly misunderstood announcement from Google’s Matt Cutts in 2014, guest blogging remains an ace tactic of effective content marketers in nearly every niche.

The great ones are committed to guest blogging. Ann Smarty, in a guest post on Social Media Examiner (where I guest blog as well), points out how guest posting is a weapon in the arsenal of Phil Libin (CEO, Evernote) and Marc Benioff (CEO, Salesforce).

Marketing leaders including Ann Handley, Jay Baer, Joe Pulizzi, and Ekaterina Walter, are avid guest bloggers. Online marketing superman Neil Patel, who probably examines and shares effective strategies more vehemently than anyone on the planet, offers:

If you’re in the market for targeted traffic and powerful backlinks, guest posting should be at the forefront of your mind. And while Google has publicly warned against mass, low-quality guest posting, there’s no doubt that it’ll remain a link building bedrock for years to come. (Source: Quicksprout’s Advanced Guide to Linkbuilding)

Guest blogging may be the reason you discovered me

Guest blogging has been my top marketing strategy for years. Shortly after I began blogging, I set out to find a larger audience by getting published on established websites.

Guest blogs by Barry Feldman

My articles have appeared on more than 20 highly visible websites including Copyblogger, HubSpot, Content Marketing Institute, MarketingProfs, Convince and Convert, The Next Web and many more.

Some of the benefits of guest blogging I’ve enjoyed include:

  • Massive exposure to audiences I’ve chosen.
  • 2-3X increases in year-over-year referral traffic to my website (and email subscribers).
  • Many paid offers to write blog posts and other content. (I’m currently a paid scribe at six websites and ghostwriter at several more.)
  • Heaps of invitations to do interviews and webinars, which boost visibility and perceived expertise (I hope).
  • Invitations to speak at conferences.
  • Mentions of, quotes from, and links to my works in round-ups, best-of lists, eBooks and infographics.
  • New friendships and opportunities to collaborate with leaders in my field.
  • Lots of new clients. (It’s rare when a new client doesn’t discover me via guest posts or social media, which is often tied to my articles.)

Universal benefits of guest blogging

Though you just gathered some benefits of guest blogging, which in some cases, are specific to a professional writer, here’s a list of compelling reasons to guest blog for any type of business.

  • Build authority in your niche.
  • Expand your reach and fan base.
  • Generate quality, targeted traffic to your website.
  • Increase your ranking in search engines.
  • Capitalize on valuable network opportunities.

The web’s healthy appetite for guest blogging

Great news for brands: it’s an understatement to say today’s mediascape is ripe for guest blogging. Publishers are hungry for guest posts. I’ll cite research presented by Influence & Co. in its report, The State of Contributed Content. Based on a survey of more than 150 editors, the research states:

  • 86% of editors are planning to increase the amount of contributed content on their sites.
  • 92% prefer contributed content from industry experts and leaders (vs. journalists), so you need not be an experienced blogger.
  • Flying in the face of conventional wisdom, one-off contributions are encouraged (so you need not commit to becoming a regular).
  • Editors prefer unique insider advice, which is non-promotional and professionally edited.

Contributed content data

Finding opportunities for getting published

Audience first

Your foray into guest blogging is going to take research. You’ll make a number of decisions. To make good ones—as is the case with all things marketing—knowing the audience comes first.

Before selecting blogs to approach with your offer to contribute content, you need to identify the audience you seek. You’ll likely have some specific blogs in mind because you’re a reader and fan. But with some additional digging, your target list will probably expand.

Of course, the subject matter—the editorial focus of the blog—should be foremost in your mind. You want to communicate with potential buyers and influencers.

You should also consider how the blog performs. You may not eliminate a blog strictly because of the size of its audience. You might just have a strong hunch about an up-and-comer. That’s fine. Still, understand what you can about the blog and consider the following:

  • Traffic—You can quickly learn where the blog/website stands relative to others by checking its Alexa ranking. The number reported there indicates the number of sites, globally, that generate higher traffic. So a ranking of 1,000 indicates only 999 sites get higher traffic.
  • Social shares—Take note of the social share counters. Are readers sharing the strongest posts? Which networks are favored? You might also want to look at the social media accounts of the blog and see how actively the host promote the posts.
  • Comments—If it’s important to you to engage with readers via blog comment streams, be sure the blog actually allows for commentary and see if readers respond.
  • Quality—You’ll make subjective calls here, but take the time to read recent posts. Is the quality consistently high? Will you fit in?
  • Author bios—The bylines you want generally include an author bio, which should allow you to include links to your blog and social media profiles. Be sure to look for these. Most blogs catalog posts on index pages for guest bloggers, which is a helpful bonus.

Identifying the right blogs

Here are some suggestions for finding blogs in your niche that are receptive to guest bloggers.

Search—An excellent tactic is to conduct searches that include two elements: (1) keywords representing your niche and (2) phrases often published on websites actively seeking guest bloggers. Guest blogger extraordinaire Kristi Hines suggests trying keyword such as:

  • guest post by
  • guest author
  • guest post guidelines
  • guest blogging guidelines
  • guest author guidelines
  • guest posting guidelines
  • guest bloggerd wanted
  • guest writer wanted
  • contributor guidelines
  • writers wanted
  • bloggers wanted

Another phrase worth searching, because it’s often published, is “write for us” or “write for this blog.”

In addition to using this approach via search engines, try the same searches on Twitter.

Networking—Do you often come across writers making frequent guest blogging appearances in your industry? If so, add their names to your searches. Try to encourage them to learn your name by commenting on their guest blog posts, sharing their content, and connecting via social media. When the opportunity arises, you might seek out these established guest bloggers for recommendations and/or referrals. They probably have relationships with the editors on your short list.

A variety of guest blogging networks exist. You can find networks like this such as Guestr, MyGuestBlog, and many more via search. Also, you can join LinkedIn Groups dedicated to guest blogging.

In Kristi’s detailed eBook, The Guest Blogging Survival Guide, she also suggests blogging job boards and offers a massive list of sites that offer paid writing gigs for guest bloggers.

Finally, industry conferences represent wonderful opportunities to uncover guest blog gigs. Of course, the time and money you’ll invest can be substantial, but the rewards can be too. Do some research in advance looking for speakers with reputable blogs and seek them out at conferences. Building relationships this way has helped me win opportunities to write for many top-notch blogs in the online marketing world.

Getting the guest blogging gig

How will you increase your chances of getting the gig? We’ll look at some smart ways to approach the decision. What will you write? We’ll look at that too.

Set yourself up to succeed

Over time, as an established guest blogger, editors will seek you out. But this how-to article isn’t for established guest bloggers, so it’ll work the other way around. You’re going to have to sell yourself and your ideas. I recommend you:

  • Share—Share the posts you value—with more than just a click. Do some thoughtful curation.
  • Speak up—Before you contact an editor, it’s wise to show the blog some love by making small, but meaningful contributions in the form of comments. Don’t pour on the praise for the sake of good will. Add something to the conversion. Ask questions. Reference helpful content. Challenge ideas, if you’re up for being bold.
  • Know the blog—Surf the turf. Read as many posts as you can paying special attention to the hits. You need to get a good sense for what works on the blogs you’re targeting.
  • Learn the rules—Rules may be too strong a word. It’s guidelines you’re after. Many multi-author blogs publish them. Read them, of course. If you can’t find guidelines, it’s on you to surmise them. Keep reading until you’re confident you’re able to describe the style and define the editorial content published there.
  • Connect—After figuring out who manages the blog and the blog’s most successful writers, connect with them. Follow them. Interact with them. It’ll be far easier to make headway if you’re not a stranger.

Make a strong pitch 

Some blogs are going to have regimented processes for new writer inquiries and some won’t. You’ll need to play by their rules if they have them and be more resourceful if they don’t. Chances are, your proposition will come by way of email. To nail that email you should:

  • Write a personalized email—This is no time for a template. Write a sincere, personalized email making it clear you recognize who the editor is and what his or her needs are.
  • Respect their time—Managing editors are busy and always dealing with deadlines. Don’t bore them with your resume. Get to the point fast.
  • Reflect your appreciation for their blog—I told you about familiarizing yourself with the blog. Write something that makes it clear you’re a reader. Don’t overdue this.
  • Sell smart—Now that I’m an established blogger, I receive boring, self-serving pitches from guest bloggers all the time. Don’t be that guy or gal. Tell the editor why they’ll gain by publishing your post, not what they’ll gain by publishing you.
  • Be on topic—At this point you must know what works for the publisher. Make it clear you understand and how your contribution fits in and furthers their cause. Explain the topic you’ll write about or better yet, the topics.
  • Whet their appetite—You can rock your headlines, right? Offer your ideas in the form of headlines. If you’re pitching just one idea, lay it out in an ultra-tight synopsis that’s just one or two sentences. Don’t send the post; just offer it. A very brief outline is another viable option.
  • Be flexible—While I recommend you pitch your ideas with conviction, it’s smart to mention you could entertain variations of the idea or different ideas.
  • Offer your portfolio—Don’t assume you’re a known commodity. If you’ve made headway as a guest blogger, invite the editor to read your best work. If you haven’t, invite them to read your blog, especially the most relevant post or two. If you’re not publishing great stuff on your blog, you’re not ready to guest blog. Perhaps I should have mentioned that earlier.
  • Blow their minds—If you feel you know of a topic they haven’t hit yet, but should, say so—gently. I’ve even gone as far as doing keyword research on their behalf. Proceed with caution here, but play that card if you can. And definitely, DO NOT speak of your SEO wishes. I get that now and then from would-be guest bloggers. It’s annoying.
  • Be a team player—Be careful not to write checks you can’t cash, but if you believe publishing your guest post comes with benefits, say as much. If you have a substantial following on social media or a solid email list, tell the editor you’ll further their cause by promoting your guest post.

Don’t just be a guest blogger, be a guest star

The editor responded in the affirmative. You got a “yes?” Or you may have got a “maybe” in the form of something like “We’ll consider publishing your piece if it’s a good fit for our blog.” What do you do?

Make it a perfect fit. Write a post so great the publisher would be nuts to decline. Aim to accomplish all of the following:

  • Write the best post of your career—Never submit your second best work. Revisit your best work and do everything in your power to surpass it. Brainstorm, research, outline and write something entirely original. Then edit. Then edit again. Read it aloud. Ask yourself if it’s the very best you can do.
  • Make it publication ready—Follow the blog’s guidelines and/or do all you can to comply with its standards. Ensure your submission is error-free. Structure the post correctly with headlines, subtitles, lists, etc. Include everything the editor will require: links, images (unless asked not to), image sources, your author bio and photo.
  • Offer some additional ideas—Many editors like headline options. Provide a shortlist of contenders, but indicate which is your favorite. To show you’re putting their interests first, you might offer keywords suggestions (and justify then), potential additional images, and internal links. You might even offer “Click to Tweet” ideas.

Everything came together. Your post is published. If you’re new to guest blogging, this is an exciting day. You’ll probably want to be invited back and definitely want to land more guest blogging opportunities, so be an asset to the publisher.

  • Promote your post—Share your post on social media immediately and often. Notify some of your peers who you think might share it too. Mention the post in your enewsletter (with a link, of course).
  • Participate in the commentary—Don’t make the editor chase you down to respond to comments. Keep tabs on your post and respond quickly to the readers’ comments and questions.
  • Follow up with editors—Remember your guest blogging pursuits are meant to be beneficial to you and the sites you contribute to. Follow up with your editors. Ask for feedback. Find out how your post performed. Try to build a relationship.

Help yourself too

Though you don’t want to be a self-serving showboat, you do want to realize the benefits of guest blogging you sought to begin with.

  • Write a great bio—Your author bio will need to be short and humble, but it’s among the rewards of guest blogging. Use your bio to promote your strengths, include links to social media profiles, and of course, a link to your blog.
  • Include backlinks—Careful here. Your guest post can’t be a thinly disguised heap of backlinks, but if your content alludes to powerful ideas and resources that support your story, include a few.
  • Offer even more resources—Does your article contain topics for which you’ve created eBooks, webinars or other deep resources? If so, mention them. If you’ve recently published something meaty, you may be able to include a link to the resource or its landing page in your author bio.
  • Showcase your guest blogging—You’ve earned the right to make your guest blogging accomplishments known. Create some form of an “as seen on” collection for your site, even if it starts small. Featuring the logos of recognized publishers on your site reflects well on your subject matter expertise.

I like how frequent guest blogger Greg Digneo explains how to “use guest blogging as social proof” (no. 18 on his list of 25 guest blogging lessons).

  • Analyze results—Make a habit of checking your analytics to determine if (and to what extent) your guest posts are driving traffic to your site. Over time, this data is likely to help you decide which guest blogging endeavors are valuable to your business.

I think it’s time to go

I wanted to be thorough, helpful, and inspiring. Turns out, this is one of the longest posts I’ve ever penned. So I now want to write an extremely concise conclusion.

Try guest blogging. If I can help you further, I will. For starters, I recommend scrolling back to the top of this post and get going.

Guest-Blogging-Guide-by-Kristi-Hines1I’ve referenced this great eBook several times. Thank you Kristi, you’re a true blogging superstar.  

Jan

Content Marketing Success: Coveted by Masses, Achieved by Few

Content marketing chasm

Having a guitar doesn’t make you a guitarist. Owning exercise equipment doesn’t make you fit. And the same goes for content marketing.

You may have a vision for achieving content marketing success. You may have the tools. You may even have the best teacher or trainer. Do you have the drive?

Easy is a four-letter word

You can play like Eric Clapton. You can have a body like Beyonce. You can dominate your market like Red Bull. Here’s what you do.

You work your ass off. It’s that easy.

Everyone falls for the easy myth at some point, with some ambition they had, but didn’t want bad enough.

Content marketing wanna-be’s are everywhere

Starting a blog’s no big deal. Get WordPress. Hire a freelance writer. Presto. Blog.

You say traffic and leads haven’t skyrocketed? Do some SEO. Try tweeting. Start an enewsletter. Now you’re a content marketer.

What’s so hard about it?

Everything.

Let’s admit now the chasm between great content marketers and the overwhelming majority of wanna-be-greats is wide.

(more…)

Dec

Content Marketers, Go Deep or Go Away

An Interview with Deana Goldasich

(Plus… The Mighty “Mad Dash,” My Favorite Post of 2014)

My favorite post of 2014 was written by my friend Deana Goldasich (@goldasich), CEO of WellPlannedWeb, specialists in content solutions exclusively for thought leaders. Actually, Deana and I were just pen pals. We had met a few years back at Content Marketing World. Our conversations in the past had been about Rick Springfield and Jelly Belly candy.

But then she penned this mighty manifesto. Deana came out swinging with a message that said, in no uncertain terms, if you want to succeed with content marketing you have to create ultra-meaningful content. You have to lock eyes with the audience. You have to go far past good.

She said those racing to create content in quantity create poop. She really did. You’ll see.

Deana’s post resonated with me so much I had to ask for an interview. She agreed. So I have for you here, not only the post of the year, but a fun and informative 25 minutes with Deana. Watch. Read. Enjoy. And make 2015 the year you go deep.


Here’s the post in its entirely, republished by permission.

Why the “Mad Dash” to Content is Coming to an End

Post image for Why the “Mad Dash” to Content is Coming to an End

It’s no secret that Content Marketing has been the “mad-dash marketing” theme in recent years. For good reason. Content Marketing works when done right — especially for B2B marketers looking to help prospects research a complex product or service. But, word got out and we humans tend to spread (and tweak) any promises of instant profit like wildfire. (more…)

Dec

Top Content and Lessons Learned in 2014

Top Content 2104 Feldman Creative

I want to thank you, big time. Interest in The Point, the blog here at Feldman Creative, skyrocketed in 2014. I learned a lot and I’m hoping you did too.

I checked the analytics for the top content I published in 2014 and tallied the top topics and posts for page views. I also looked at the data to determine which was the most popular eBook and infographic. So you’ve probably read some of this content. But if you missed anything you think will help you create more effective online marketing, this year-end roundup presents popular favorites once again.

I value having you as a reader and appreciate your feedback and comments. If you would, share with me, and the readers here, some of the lessons you’ve learned in 2014 about online marketing. Also, let me know if there are subjects you’d like to learn more about. I’m on it. That’s what top content marketers do: answer questions (as you’ll learn about in what proved to be our number one blog post in 2014, “The Most Effective Content Marketing Tip Ever.”

Happy reading. Happy holidays.

Content marketing

The topic of content marketing appears to have been your top area of interest. Good for you. My hope is in 2015, you’ll take it very seriously and publish great works. The following posts covered the best way to get started, how a content marketing consultant can support your initiatives, and a plan and template for creating a content marketing plan fast, efficiently and effectively.

The Most Effective Content Marketing Tip Ever

What Can a Content Marketing Consultant Do for You?

The Content Marketing Plan that Quadruples Your Leads

(more…)