I know a lot of content marketing experts.
Most of them run (or work on) content marketing programs for companies and collect a paycheck for their efforts. Some focus on speaking or hosting events. Many work for software companies in the space. Some specialize in web development, search, social media, or research. A few sell online training programs. A few others own, run or work for digital agencies.
I probably haven’t covered all of their roles, but my point is this:
Though the experts I know have the know-how required to help get content marketing programs cranking, they’re not available to you. They’re not consultants.
The few I know that are consultants are hired by large enterprises, through large consultancies, largely to assess and refine strategic initiatives.
I’m none of the above.
I’m an independent content marketing consultant focused on helping small and mid-sized business—those that are getting started or struggling with content marketing—realize the benefits of the booming discipline.
Given the immense demand for building and practicing content marketing programs, I suspect I’ll soon be joined by a lot people that call themselves consultants. Today, I can honestly say, I don’t know anyone that does what I’m doing.
In recent months, almost daily, I’m asked, “What can you do for me as a content marketing consultant?” I want to answer the question—honestly—and thoroughly. It’s incumbent on content marketers to answer questions from prospects and customers.
So, fair warning: if you’re to continue with this post, you’ll have to tolerate my supreme subjectivity. I don’t mean to be writing an ad or brochure here, but I’m going to tell you—in detail—what I do for clients as a content marketing consultant (and can do for you, if you believe my services address your current needs).
I focus on four areas.
- Teach content marketing tactics
- Assess content marketing efforts
- Plan content marketing programs to support inbound marketing initiatives
- Execute content marketing and related online marketing programs to generate qualified leads
I’ll expand on each. Grab a beverage.