Who the hell needs nontent? No one. So why make it?
I mean, sheeshe, for every quart of content, there must be a gallon of nontent diluting the media and keeping buyers from finding the good stuff.
Look at this shit. Penis nicknames. Hands drawing words on a whiteboard to spell out what the announcer guy is saying? Forty-five-minute infomercials posing as webinars?
It’s so nonsensical. Such a waste of everyone’s time. Though officially content can be anything, we commune here today to talk about marketing. Content marketing. And nontent marketing.
Please agree, it’s really not content marketing if the majority of it is disposable garbage. Useless babble won’t help you make any real connections. And you can just forget about conversion.
Nontent. Nonnection. Nonversion.
My spell checker’s freaking out. These are not really words. But they should be. And you don’t need a dictionary, do you? Each definition is the opposite of what it would have meant if it started with a “c.”
Let’s get into some nontent now.
Here you go. My thoughts on the subjects are presented as slides and written about below. You’ll hate it.
Please click along now.