There’s no denying the content marketing plan that quadruples leads is rare.
Why? It’s an ambitious goal. And ambitious goals are usually not achieved without a plan.
Most companies don’t have a content marketing plan. And most companies don’t succeed with content marketing. You can connect the dots.
But you actually can quadruples leads—or achieve other impressive achievements—with content marketing. Of course, it will require great content. It will require great marketing. It will require quantifying and qualifying the objective. How many leads? What’s a lead?
Above all, it will require a content marketing plan. You need to get one together. Not soon. Not next week. Now.
So power-down your phone and plug into this post. I’m going to give you a solid plan for creating a solid plan. Sound like a plan?
The idea here is to document a strategy
The tasks you never seem to get done are long and laborious. Failure’s not an option, so let’s make your content marketing plan short and simple.
Later, when you’re implementing your content marketing plan, you’ll make some revelations. The plan you’ll put together today may prove imperfect.
So you’ll amend it. Even the best-laid plans get amended.
The planning shall hereby commence
You begin your content marketing plan by establishing objectives.
You probably want to generate leads. Write it down. Or cut and paste: