The Point

Enjoy these articles too:

Archives

Categories

 Subscribe to "The Point" via your RSS reader or email

Subscribe by email.

RSS Get the word each time The Point publishes online marketing insights.

Archive for the ‘Blogging’ Category

Jan

The Plan to Grow Your Business with Effective Online Marketing

The plan to grow your business with effective online marketing

“The Plan” is a free eBook from Feldman Creative.

[ DOWNLOAD THE PLAN HERE ]

[Here's an excerpt from the new eBook...] 

Offer content online customers are looking for.

Be a good helper.

In the information age, people seek information. There’s no question, they’ll
find it—fast. The question is, will it be your information?

This is content marketing.

 It’s not new. What’s new is the dynamic at work. Those shopping for content won’t be filling out tip-in cards, faxing requests, calling your number or putting forth any effort whatsoever. They’ll merely be clicking on a link.

Want to win their business? That link needs to lead to your website. There’s one way to get in the game: create mighty fine content. Develop and promote information assets. 

Offer helpful content. Make it informative. Valuable. And free.

[You'll find this passage on page 7 of the 28-page eBook. "The Plan" presents 17 strategies—briefly and clearly—to help you understand how to take advantage of online channels to capitalize on the power of pull. Inbound marketing... planning, web site best practices, SEO, blogging, conversion strategy, email marketing... It's all in "The Plan."  All free. ]

Nov

Maybe You’re Not Wasting Enough Time with Social Media.

 

Vertical Response created an absolutely killer infographic, which examines time spent on social media by small businesses. Then, their CEO Janine Popick followed with a wonderful article published on Inc. com, “Where CEOs Spend Their Time (& Money) on Social Media,” which made the rounds big time.

So I come not to criticize. Not to plagiarize. And really, not even to prophesies.  I’m not a social media expert (is anyone?), so much as an advocate, user, observer, reviewer, hole-pointer-outer, and occasionally, consultant. However, the spirit of social media is to exchange ideas, connect, and of course, converse. I want in.

This is an opinion piece.

I tend to have a lot of opinions. I like to tell my clients you don’t have to agree with them, but you do have to hear them. I’ll follow the structure of Janine’s  article (she’s “JP”), edit a bit out, chime in as “BF,” and cite another source—the author of the NY Times bestseller Likeable Social Media, Dave Kerpen.

This is going to be fun (for me, anyway). Please feel free to opine too.

(more…)

Sep

How Do You Continue to Generate Useful Content?

It’s not everyday I field a question as great as this one, though I wish it was.

I had just begun discussing the making of a content marketing plan for a new client when he chimed in with this killer question.

I felt pretty good about my answer. I said you have to listen. As you might have guessed, he then wanted to know what you listen to. I said: to your customers, your prospects, to any and all voices across the landscape of your industry.

active listening in social media

 

Listening wasn’t always as easy as it is now.

My marketing career predates the social web by umpteen years. So I speak from experience when I tell you advertising and marketing folks didn’t find it so easy to be astute listeners pre-web.

(more…)

Aug

Effective Headlines to Generate Leads

It’s always nice to find like-minded bloggers sharing advice you can endorse. And it’s especially gratifying when a trusted authority uses your article or ideas to demonstrate her point. Great synchronicity here too because I’ve been offering ideas for making your article titles attractive. The following article offers strong examples of effective headlines including one of mine (see “The Great Keywords Secret Revealed.”

The following article is republished here with permission from the author and her inbound marketing company.

(more…)

Aug

Click and Stick: Do Your Titles Do the Trick?

When it comes to offering how-to advice in my blog articles and other forms of content, I’m really not the world’s biggest fan of acronyms. I see too many weak ones that feel forced or downright clunky.

TITLESDisclaimer aside, when I read “The Best Blog Titles for Your Content: 6 Best Practices for How to Get the Click,” by Adam Vavrek of Skyword, I was impressed with his clever acronym: TITLES.

T = Teasers
I = Instructions
T= Threats
L = Lists
E = Engagement
S = Secrets

This one’s worth adding to your arsenal of copywriting tricks because the ideas captured with the acronym “TITLES” simply work. (more…)