Face it content marketers, it gets harder every day to get noticed. Everyone is strumming away at this content marketing thing, but a sea of sameness prevails. Very few have truly unique tunes, so it gets perpetually harder to get people to … well … tune in.
Allow me to take you back in time — starting in the mid-50s and then moving on through the decades that followed — to examine 11 legends of rock and roll.
Why, you ask?
Each epic act I’ll introduce built a timeless brand based on a signature style. And I believe, from these rock icons, you’ll be able to extract insights and ideas for creating bigger hits with your blog posts, ebooks, videos — pretty much any kind of content.
So, are you ready to rock?
Here’s a version of this story as a SlideShare.
The story starts in Memphis.
There was this kid from Tupelo, Miss. who came to Memphis to get a recording contract. The magic didn’t happen instantly.
In 1954, the young crooner, named Elvis Presley, was given the chance to audition at Sun Records. The label’s owner, Sam Phillips, was looking for a new and fresh sound. He later admitted he wanted a white boy who sounded like a black bluesman.
Elvis nearly blew it. He sang a Bing Crosby hit and a country standard. Phillips wasn’t hearing what he hoped to. He suggested Elvis and his backing band take a break. During that break, Elvis picked up a guitar and began belting out an unconventional take on a blues tune called “That’s Alright Mama.”
Phillips was transfixed. He asked Elvis, “What are you doing?” The reply: “We don’t know.” Sam told them to do it again. He rolled tape. Elvis sang frenetically. His inflections were odd — but compelling. He shook his hips and danced with abandon. He sneered.
They made a record together, and rock and roll was born.
What happened? Musical forms collided. Country got the blues. The result was a crazy new sound.
In the years that followed, Elvis reeled off an amazing string of hits. One of them was “All Shook Up.” The song title describes his legacy. Elvis shook up the music industry.
Can you create content that shakes things up? I suggest you try.