The Point

Archive for the ‘Blogging’ Category


Should You Call Yourself an Author [Content Matters Episode 15]

Content Matters - Author

Your domain is defined as your “sphere of knowledge.” You can own your domain and stand out as an authority by authoring a book.

Yes indeed, there’s a lot of hard work involved. However, the rules have changed and a traditional book is not your only option.

In this episode, Andy and Barry explore a variety of options for adding “author” to your bio and resume and the benefits of doing so.

In this episode we talk about:

  • Has it become “easier” to author a book?
  • The benefits of adding “author” to your bio and additional ways to showcase your author status
  • Various ways to fast-track your authorship journey
  • A process and plan for blogging a book
  • Leveraging authorship for speaking and networking opportunities
  • How to use book and speaker pages for SEO



The Way To Do SEO that Works [Content Matters Episode 11]

Episode 11 Content Matters

If you want to start cranking your ranking, you need to understand SEO that works. 

Just a few years back you might have achieved super SEO powers by droppging keyword bombs on your pages and “acquiring” links here, there and everywhere.

Welcome to 2016 where getting your pages and posts to top Google’s search pages calls for the right balance of basic on-page SEO tactics and a serious commitment to creating a stellar experience for your visitor.



Amplify Your Audience by Guest Blogging [Content Matters Podcast 06]

Content Matters Guest blogging

What do you get when you cross a strategic blogger with a popular blog?

You get a larger audience. It’s called guest blogging.

Listen to two serious advocates of guest blogging share the secrets of how it works. Both have landed many meaningful gigs on the biggest and best blogs in marketing. Both now operate blogs guest bloggers covet.

Welcome to the guest blogging edition of Content Matters with Andy Crestodina and Barry Feldman. (more…)


SEO Blog Post Checklist: 21 Ways to Crank How You Rank

21 Point Blog Post Checklist


This “SEO blog post checklist” gives you:

21 tips, organized in three lists, to cover:

  1. 5 ways to optimize a blog post for SEO
  2. 10 tactics to help engage readers and realize greater success with social media
  3. 6 elements that will embellish your blog posts and inspire readers to spend more time on your site

By applying these techniques, you’ll make serious progress toward getting your blog posts discovered via search and social media—and read and shared more.

5 steps to optimize your blog post for search

All credit to Andy Crestodina of Orbit Media, the author of the web content checklist, the source of these tips. Andy begins with five elements you need to optimize to indicate the relevance of your blog post to the search engines. These are the key places to use target phrases and increase the likelihood your blog post or page will rank. (more…)


125 Quick Tips to Sharpen Your Copywriting Skills


125 copywriting skills and tips

I’ve been sharpening my copywriting skills as a pro for nearly 30 years. How’s it done? Much like any art, or any craft, perpetual improvement calls for:

  • Studying how the best do what they do
  • Practicing
  • Developing your own style and work habits

I’m going to share with you many of the lessons I’ve learned about copywriting. I suspect you’ve heard a good deal of them before. I can’t claim these ideas are all mine. Most of the tips come from the best—accomplished copywriters who chose to share the secrets of their success.

I’m just making them mine. That’s what writers do.

coffee (1)You might grab a cup of coffee for this one.



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Blog Trends: Writing Time, Post Length & Publishing Frequency [Infographic]



Are bloggers spending more time writing? Do they write longer or shorter posts? Has publishing frequency changed for the typical blogger?

In an effort to identify the business blog trends of 2015, my friends at Orbit Media asked 1074 bloggers 11 questions. They concluded the business of blogging is changing. Some things are consistent from the prior year, but a trend has emerged.

What follows an infographic I helped create for Orbit Media focusing on blog trends such as writing time, post length and publishing frequency.

If you like what you see, keep reading. I’ve included more findings from the study as well as insights from content marketing experts on what’s trending in business blogging and where it’s headed in 2016 and beyond. (more…)


Content Reach: 25 Tactics for Effective Content Promotion

25 Tactics for Effective Content Promotion

Content reach… Grr. Ugh. Sh*t.

It’s become a bit of a problem, hasn’t it?

Your recent masterpiece is the most helpful content you’ve ever published. You know it. But no one else does. Why? It’s found no audience—or no audience has found it.

This is the dirge of millions of content marketers around the world (sung to the tune of Sgt. Pepper’s Lonely Blog Post Band).

What gives?

You absolutely poured yourself into the content planning process. You did deep audience research and your content marketing strategy is locked and loaded. The most talented creative team tackled the assignment. Still, it’s drowning in a sea of content noise.

Content marketers, especially those joining the content party in the 2000-and-teens years, are learning how hard it is to find an audience.

Content reach calls for a content promotion plan

Most marketers post content on their blog then dispatch a few updates via their social media networks. If this strategy isn’t working for you (it works for very few), you need to do more.

Of course, you’ll have a unique set of objectives and how they map to your marketing process will also be unique. So, like everything in digital media, you’ll experiment with different tactics, measure, and refine.

To begin with, it’ll be helpful to understand the nuances of paid, earned and owned media and consider investing time, energy, and possibly, money, into all three.

We’ll take a look at each and dig into a heap of tactics that might serve your content promotion plan.



The 4 Indispensable Pillars of Effective Digital Marketing [Free eBook Too]

Pillars of effective digital marketing

We’re going to talk about post website depression (PWD).

If you’re a sufferer, I urge you not to be embarrassed. You’re hardly alone.

Generally, PWD is preceded with wild mood swings. For months you’re knee-deep in the grind. Meetings and conference calls. Site maps and wireframes. Copy and code. Layouts and links. Flurries of emails. Portals. Staging sites. Browser testing. Blood, sweat and title tags.

Then finally…

After an exhausting Friday of tedious troubleshooting you’ve blasted past every last imperfection (you think). The flip gets switched over the weekend and you’re live. The new site looks tight. It loads in a flash. Isn’t the web wonderful?

High fives are flying all around the office Monday morning. The boss even sprung for donuts. But in the coming days, the buzz wanes. A week or two later, the source of your depression becomes clear: a million perfectly composed pixels can amount to zero effect on the business.

4 Pillars - eBook



This is a 4,000-word post. If you’d rather “Pocket” it or download it to read at another time, click here or the image on the left to get a free eBook version.


It’s time to call a content marketer

That’s me. And this is a call I’m a part of a lot.

I’m happy to have this call because I can answer most of the questions and steer the ship forward from here. But I must admit, this call tends to include two waffles I could live without.

Waffle 1: Uncertainty

I told you the impetus behind this consultation: PWD. The company’s learned a new website in and of itself is no rainmaker. Now, at least to some extent, the marketer/owner/person I’m talking to realizes her or his company needs more than a shinier home on the web; they need a more significant digital footprint.

They need to publish content—onsite and off (but first, on) so they get discovered more. Known more. Liked more. Trusted more. This is how digital marketing works.

But then, ugh, the question, the inevitable question, dare I say, the “you’ve got to be kidding me” question…

“Barry, in our business we’re not so sure potential new clients go online to blah, blah, blah, blah, blah (read, research, make decisions, buy, etc.).

Here’s what I think at that moment: Are you serious? Where do you think they go? Where do they get their books? Where do they do research for their personal needs? Where did you find me? And WHY are we talking?

Here’s what I say at that moment: Yes, they do. (And the client knows it.)

And one more thing: In digital marketing it’s dangerous to forge a strategy based on what you think or your opinion. You need to know how your prospects and customers behave.

Waffle 2: Commitment

Somehow we get past the ridiculousness. It’s understood: content must be produced. We proceed to the double-headed time and money monster. This part of the conversation could go a number of ways and at this point it’s a bit premature to do a content marketing plan, but to do my part I say what needs to be said:

Yes, it’s going to take time and money. And if you’re not committed to it long term, you’ll be wasting both.

So what’s it to take to make digital marketing work?

The most successful businesses are becoming customer-centric marketing machines. They’re able to:

Research indicates buyers are commonly two-thirds (or more) of the way through their journey before they reach out to the vendor. Marketing’s role has become enormously different.

  • Marketing is sales. Marketing—not sales—guides buyers through the early stages of the buying process.
  • Touch points multiply. Marketers need to engage customers across an expanding array of channels.
  • Timeliness is crucial. Relevant marketing messages and content must be delivered fast and at every stage of the buyer’s journey.

Good news: your company can shift into digital gear to become more in touch with your customers’ needs, more responsive in delivering the content they seek when it matters most, and more effective and efficient.

Though there are countless strategies that may come into play there are four pillars of effective digital marketing your company needs to master:

1. Content marketing
2. Search engine optimization
3. Social media marketing
4. Marketing analytics

None of the above is optional. Think of them as four legs of a stool or table that forms the foundation of your digital marketing. Try to get by without one and your foundation falls down.

Digital marketing CTA banner

I’m now going to dive into each of the four to help you begin to get a basic understanding of the pillars of effective digital marketing. (more…)


Does a Marketing Content Hub Make Sense for Your Brand?

Marketing content hub

Feeling like toast?

Content marketing burns you out.

You see it every day. Thousands of companies join the content marketing parade while thousands more bail. Why? They don’t have the resources to stay the course.

Like most, they understood if they consistently published the valuable content readers actually want to read, watch, listen to and look at, the content marketing dream would be realized. And like most, after awhile they’re toast.

You don’t want to suffer the same fate.

Consider creating a marketing content hub and populating it regularly not only with blog posts or homegrown content, but with curated, user generated, co-created and various types of media your prospects find relevant and useful.

I recently wrote Content Hubs Are Here: The Secret to a Long and Prosperous Life in Publishing, an eBook for ScoopIt. Yes, you should download it. The eBook reveals important details for creating a killer marketing content hub. I’ll give you the quick 411 here.

What’s a marketing content hub?

If you were to search the phrase “content hub” and begin scouring the results for its definition, you may get confused fast. The term gets thrown around quite a bit and is interpreted in various ways. I’ve preceded the phrase with the word “marketing,” as some companies now do, to further clarify.

The definition for “marketing content hub” we’re going to use (and the proven approach I’m going to tell you about) is:

A marketing content hub is a destination where website visitors can find branded, curated, social media, user generated, or any type of content related to a topic.

You might think… Isn’t that a website? Or isn’t that a blog? It could be. However, a marketing content hub is generally smaller than a website and bigger than a blog. The best ones—and I’ll show you examples—are microsites or branded resource centers published to help visitors find the information they seek in the form they prefer.



What 3 Social Media Marketing Tactics Are Worth Your Time?

3 social media tactics

I recently published What Social Media Tactics Are Most Effective? The article lists 59 social media tactics I dug up from top ranking posts on the subject.

It was no picnic chopping the list in half when I decided to create an infographic, 30 Effective Social Media Tactics. 

Shortly after I created the post and infographic, guest blogger Jose Valles landed in my inbox looking for the answer to this one:

If you could only do 3 social media marketing activities what would they be? 

Eek. Tough one, eh?

Following is my response and 25 other responses from the original post on

Barry Feldman

Barry Feldman

Barry Feldman, owner of Feldman Creative, is a marketing consultant, copywriter and creative director. Find more about Barry on Twitter.


1. Write/blog—I’ve been a writer for 25 years, but a blogger for just 4. Not sure what I was thinking, but I know now it’s the most important thing you can do to develop your personal brand.

2. Share—This social thing we do is 100% reciprocal. Recognizing the talents and contributions of your peers is all-powerful for building relationships and opening doors.

3. Read/listen—Perhaps my third choice here seems kind of “no duh,” but it’s monumental. Are you really listening, really tuning into the wants and needs of your audience?

The best social media marketers don’t have to guess how to produce and promote meaningful content. Their audience tells them precisely what they need to know.

Chris Brogan

Chris Brogan

Chris Brogan is a renowned speaker and founder of Owner Media Group, a company that helps entrepreneurs grow their businesses through customized marketing plans. 


Blog. Email. Podcast.

I could care less about the rest.

Neil Patel

Neil Patel

Neil Patel is one of the most successful marketers worldwide. He constantly blogs about marketing on and


If I could only do 3 social media activities, they would be:

1. Communicating with other members – with the community aspect social media wouldn’t be as fun.

2. Posting status updates – by continually feeding new information to my network it will help show my value.

3. Help others – my favorite part about social media is helping out others. Whether it is Facebook or Twitter or any other network, people are turning to social media when they need help.

Jay Oatway

Jay Oatway

Jay Oatway is  a professional speaker and author of the best-selling book “Mastering Story, Community & Influence”. Forbes says he is one of the top 50 social media influencers. 


1. Create Fun/Valuable Content: probably best to do YouTube series, which can also be turned into podcasts and blog posts

2. Share links to cool stuff (including but not limited to the above)

3. Listen to the community: Answer questions, be helpful and provide support via Twitter/Pinterest/LinkedIn or wherever your community hangs out. (These conversations could then become topics for more long-form content.)

Todd Wheatland

Todd Wheatland

Todd Wheatland is a renowned author, speaker, and blogger. In addition, he’s Global Head of Strategy at King Content


1) Manually cross-pollinate social accounts

This is perhaps the most beneficial thing for me in terms of generating new business opportunities. It’s also one that very few people or organizations seem to bother doing.

Basically, it’s ensuring that when people follow me on Twitter, for example, if they have professional relevance to me then I will reach out and send them a personal note on LinkedIn as well. That way I bring them into my most active professional network, and can access their email address as well.

2) Support community and influencers promote their content

Old-school social still works! If I had to cut back on everything, I’d stop pushing my own content on social and just focus on engaging and helping others make their own content successful.

As organic reach and engagement reduces, and social channels become more and more of a media play, going back to basics and what made social special in the first place is having even more impact. Demonstrating genuine interest and meaningful engagement with others’ content pays outsized dividends.

Michael Brenner

Michael Brenner

Michael Brenner is CEO of The Marketing Insider Group and Head of Strategy at NewsCred. 

Response: If I could do only three social media activities for the rest of my life they would include:

1) Sharing all the great content from the colleagues and pros that I admire across Twitter and LinkedIn.

2) Finding the right audience for my own content and delivering to them the content experiences that help and earn engagement from them.

3) Understanding whatever platform my kids are using and how that might impact the future of social.

Tamar Weinberg

Tamar Weinberg

Tamar Weinberg is a social media marketing specialist, founder of Techipedia and Social Media Customer Experience Manager at Namecheap, Inc. Find more about Tamar on Twitter.


Social media, to me, is all about building relationships. Whether I’m working in a business capacity or just being human, I care about getting to know the people who touch me the deepest. Therefore, if I could do 3 social media activities for the rest of my life:

1) I’d make sure to follow how the people who affect me are living their lives. I’d celebrate their triumphs on Facebook and see how they continue to grow.

2) I find Twitter a superior customer service platform. I’d do what I’ve been doing (as a service provider): bitching and moaning to companies who find a disconnect with their traditional customer service and their social media service. All of the sudden, voila, things are fixed!

3) I can stop at 3 right now, but I know there’s a next best thing. We can’t possibly think that the social media landscape of today is going to be the same social media landscape that permeates the rest of our lives… so I’ll be waiting and seeing what it is and how to react to it.

Sue Anne Dunlevie

Sue Anne Dunlevie

Sue Anne Dunlevie is the founder of Successful Blogging Tips, one of the most prolific blogging sites in the world. 


The only 3 social media activities I would do are the ones I do right now.

1. Use the Social Warfare plugin so that the images I share on social media are the right size for each channel. In other words, I can use any size image for my blog image and then I upload another long and narrow image for Pinterest and a different image that will work for Twitter, Google+ and Facebook.

By creating 3 images, my readers can share my content on any channel they want and it looks great.

2. Pinterest is driving the most social media traffic to my blog. I just started using Pinterest earlier this year and it quickly became my #1 traffic source for any social media channel. I share pins and scheduling them with Tailwind.

3. Twitter is the 2nd best traffic source to my blog. By participating in conversations with my followers, I get more loyal readers.

Mana Ionescu

Mana Ionescu

Mana Ionescu is the founder, president and digital marketing director at Lightspan Digital, a unique agency that helps companies grow through Internet Marketing. 


My three activities would be:

1. Being able to search and find people I want to connect with (like via Twitter and LinkedIn).

These social networks are a gold mine. They’re the largest people directories.

2. Tweeting with strangers about interesting news topics. The real-time nature of social networks is something I want to be able to tap into for years to come.

3. Playing with memes and gifs. These are powerful ways to send messages which can be digested in a split second.

Ian Cleary

Ian Cleary

Ian Cleary is the founder of RazorSocial, one of the most successful social media blogs in the world. Find more about Ian and RazorSocial on Twitter.


1. Answer questions – Being helpful around your niche is super valuable to building your audience.

2. Share my blog content – Sales don’t happen on social. You need to entice people to you site.

3. Find influencers and build relationships with them on social channels.

Scott Monty

Scott Monty

Scott Monty is the owner of Scott Monty Strategies, a renowned marketing consulting agency. 


I’d develop original content for my own site, expand my email database, and maintain relationships with thought leaders. I recognize that this probably isn’t the standard “Facebook, Twitter, LinkedIn” answer you were looking for, so let me explain.

There are two reasons I’d focus on my own site’s content:

1) I control the site and the content; no matter what happens, I’ll always be able to determine what happens to it. The same isn’t true for Medium or Facebook Notes.

2) It allows me to take that content and repurpose it on other sites, whether it’s cutting and pasting the same material or dividing it up into other bits of content that lead people back to the original site. While it may not seem particularly relevant now, email is more important than ever.

Establishing a regular cadence with an audience – an audience that you own, not one that is presented to you only when you pay to access it – helps to build relationships.

And when you consider being able to take your email database and cross it with the likes of Facebook, Google, Twitter and others for a more targeted approach, it’s a must-have. Having good rapport with other thought leaders means that:

1) I’ll continue to be informed and educated about developments and trends that may go beyond my own sphere; and

2) I’ll have a network on whom to call if I need any kind of assistance. Staying on top of my game and having colleagues on the same level is critical as I do the work that I do.

Amar Hussain

Amar Hussain

Amar Hussain is the founder of Gap Year Escape, one of the best traveling blogs worldwide. 


1. I would use buffer to queue up highly engaging content for my Twitter accounts.

I’ve found Buffer to be one of the best for this and as you can’t be on social media all the time, having something manage this for you is a great help.

2. Whatever social media platform you are using I believe it’s important to always analyze your data and repeat the activities which are bringing in the best results.

3. Engagement is a key aspect and I would also be sure to start or join conversations and always respond to comments.

Elise Smith

Elise Smith

Elise Smith is a professional marketer and editor at, the digital hub for bloggers who want to monetize their blogs. Find more about Elise on Twitter.


Firstly, I would always to monitor Facebook groups. Some of the larger groups have great communities where you can not only help others but also learn yourself.

They are also great places to push content to really interested parties.

Secondly, I would stay engaged with all of my followers and make sure I responded to comments and tweets.

Lastly, I would make sure I’ve picked the correct platform for my niche. For example, if I had a fashion website, Instagram and Pinterest would be the platforms that I used. Be where your audience is.

Matt Heinz

Matt Heinz

Matt Heinz is the founder of Heinz Marketing, one of the best B2B marketing agencies in the world. 


1. Curate and share great content via Twitter

2. Identify and respond to buying signals and trigger events via multiple channels

3. Keep listening and learning from others

Chelsea Hejny

Chelsea Hejny

Chelsea Hejny is the Marketing Director at TrainerRoad — cycling’s most effective training tool. 


This is a tough question to answer because I don’t know what the social media landscape will look like later on. That said, if I had to choose three social media activities to prescribe to for the long haul, these would have to be it:

1. Commenting. There’s no easier or more modern way to quickly resolve issues, contribute to a relevant online conversation, or make a person’s day than commenting on a social media post.

2. Relationship building. This one’s huge. Thomas Friedman said it best. The world is flat and social media is often times the most frictionless way to connect with someone new. We should all be taking advantage of this — now and moving forward.

3. Creating and sharing high-quality video content.

Why? Video is here to stay. With YouTube being the second most popular search engine, great video content is only going to become more in demand. Especially as all those tech-savvy youngsters learning how to do everything via YouTube videos grow up.

Deirdre Breakenridge

Deirdre Breakenridge

Deirdre Breakenridge is an adjunct professor at New York University and CEO of Pure Performance Communications


Here are the three social media activities that I would choose:

1. Using technology to “listen” to conversations in social communities. Professionally or personally, listening is the cornerstone of everything you do. When you listen, it helps to build stronger relationships and to truly understand what people like and care about, making it easier to connect with them.

2. “Networking” with colleagues and friends around the globe. The ability to have social community discussions, participate in Twitter chats, and connect to friends and peers via Skype video calls are all great ways to transcend geographical borders and boundaries.

Social media is also the best way to interact with people worldwide, experiencing and learning about different cultures.

3. News and information gathering. Social media allows me to be up-to-date on all the news I need with respect to my professional work with clients, as well as feeding my personal interests. Social media provides real-time news, information and commentary that you just can’t get as quickly from other media sources.

Janet E. Johnson

Janet Johnson

Janet E. Johnson is a Minneapolis-based digital marketing and social media strategist. 


1. Engage with other’s content While it is important to post content and curate other content, the power of actually being ‘social’ on social media where it is fun. I think many forget social media is about conversations.

It is about the ‘social’, not the ‘media.’ You can really get to know someone and they can really get to know you through talking with them on any social platform.

2. Live streaming Yes, live streaming has been around for some time now, but with the latest convenience of having it right on your phone, it has become more used and more powerful than ever. It really shows your authenticity, builds community and creates trust.

That’s why there has been such tremendous growth recently with platforms, such as Periscope and Blab.

3. Browse Pinterest is truly the place to find what you are looking for and get ideas, whether it’s recipes, home décor or marketing tips.

It is really a social bookmarking site and a search engine. With the imagery that’s used on Pinterest and their search functions, it can be so addicting for all!

Dave Peck

Dave Peck

Dave Peck is Global Head of Digital, Influence & Social Media at PayPal. Response:

1) The use of analytics. If I can’t measure what we are doing on social, then it not only didn’t happen, it has no value. Analytics gives you a wealth of data, allow you to dig deeper into the campaign and hopefully show ROI.

2) Social Media Monitoring. There is nothing more essential than being able to hear what your customers think about your brand. In addition the ability to know what people are saying about the competition.

3) Engaging with your community. You have measured using analytics and listened using monitoring, now it’s time to engage.

In this day and age brands need to respond to their community. From offering customer support to being part of pop culture moments, brands need to engage.

Cynthia Johnson

Cynthia Johnson

Cynthia Johnson is a professional blogger, social media strategist and Director of Marketing at RankLab


1) Twitter for PR, outreach, research and authority building.

2) Facebook for advanced targeting, ads, local SEO and video.

3) Reddit for content marketing and ideation.

Dr. Rachna Jain

Dr. Rachna Jain

Rachna Jain is a renowned author, speaker and CRO expert. In addition, she is CEO at Profitable Popularity. 


If I could only do 3 social media activities for the rest of my life, I’d:

1) Focus on growing and engaging my Twitter community – this is a great platform to easily meet people.

2) Focus on growing and engaging my LinkedIn community – this is a great platform to build professional connections.

3) Focus on growing and engaging my Pinterest community – this is a great platform to see what engages people and catches their interest. Together, all three platforms give me a good foundation for using social media for business.

Frank J. Kenny

Frank J. Kenny

Frank Kenny is a digital marketing expert who provides solutions for chambers and chamber professionals. 


If I could only do 3 social media activities for the rest of my life, here is what I would do:

First, I would regularly produce free quality content for my tribe. This creates awareness and establishes credibility, opening the door to a relationship. This content would be posted to my blog and then shared to the social media platforms.

Second, I would build a relationship with as many individuals in my niche as possible. I would do this by engaging with and helping my tribe through my Facebook group and the various social media sites.

Third, I would build my email list by exchanging some of the free content for permission to email my tribe. I would regularly provide more value and deepen the relationship with my list members. Every so often I would make an offer to my tribe for a valuable product or service that they want and need.

Kristi Hines

Kristi Hines

Kristi Hines is one of the most successful freelance writers within the business and marketing space. 


If I could only do three things on social media, they would include the following:

First, I would research my competitors using tools like Rival IQ so I could see which networks resonate with my target customers the most.

Next, I would set alerts to new posts about specific topics so I could jump in the conversation using Mention.

Finally, I would engage with my audience as much as possible by answering questions, sharing content, and chatting in general.

Beth Kanter

Beth Kanter

Beth Kanter is a professional blogger that focuses on helping nonprofit organizations get the most out of social media. 


1) Blog – great opportunity for regular reflection which is often missing in our face-paced, tech-filled days

2) Content Curation – keeps you learning and making sense of the world, plus helps your community

3) Listening/Monitoring — the most important skill in the world … both online and offline

Dave Kerpen

Dave Kerpen

Dave Kerpen is the founder & CEO of Likeable Local, a software that helps you automate some of the most tedious processes of social media. 


1) Listen on Twitter

2) Advertise on Facebook

3) Post blogs on LinkedIn

Lisa Barnett

Lisa Barnett

Lisa Barnett is Social Media Services Director at Emoderation, a successful social media management agency. 


For us at Emoderation, the three social media activities that we would do for the rest of our life would be:

* Respond to customer queries as soon as possible in a transparent and authentic way

* Develop new followers who like your brand and want to engage with you

* Keep on top of new developments in the social media industry by constantly measuring and analysing your social media presence

Kristopher Jones

Kristopher Jones

Kristopher Jones is chairman at Internet Marketing Ninjas and founder of KBJ Capital. 


(1) Post pictures to Instagram and cross-publish on Facebook, Flickr, and Tumblr

(2) Livestream via Facebook

(3) Share my favorite content via Twitter

Answers from 36 experts are published in the original post. I omitted several here.