The Point

Archive for the ‘Blogging’ Category

Feb

12 Word Power Pointers for the Marketing Content Writer

 

Word Power (1)

If it’s “word power” you’re hoping to achieve, 100 Ways to Improve Your Writing, by the late Gary Provost, is the ultimate manual. It’s the best writing guide I’ve ever read.

If you read my stuff, you know the subject is near and dear to me. If I can give you pointers to improve your writing, you know I will. It’s my job to improve your word power. I can do if for you, with you, or consult you on it.

Provost’s book, published in 1985, includes a chapter titled. “12 Ways to Give your Words Power.” Who doesn’t want that? Here they are:

  1. Use short words
  2. Use dense words
  3. Use familiar words
  4. Use active verbs
  5. Use strong verbs
  6. Use specific nouns
  7. Use the active voice
  8. Say things in a positive way
  9. Be specific
  10. Use statistics
  11. Provide facts
  12. Put emphatic words at the end
    Word Power list

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Dec

How to Make Your Website More Effective

make-your-website-more-effective

Search “how to make your website more effective” and the winner of the search engine sweepstakes is…
5 Free Ways to Make Your Website More Effective NOW.

Good stuff. It’s a guest post on Pat Flynn’s Smart Passive Income site by Sarah Peterson of SumoMe. She says to make your website more effective you should:

  • Reduce decision fatigue
  • Capture the audience’s attention with strong taglines, images, and specific language
  • Present social proof
  • Audit and optimize the technical stuff
  • Move your opt-in offers higher up on the page

These are good suggestions. Thanks Sarah and Pat.

Want to make your website more effective with design? A strong post from Peep Laja at ConversionXL recommends:

  • Create a visual hierarchy based on objectives
  • Make the things you want visitor’s to click bigger and easier to get to
  • Use great visuals that comply to the rule of thirds
  • Use white space
  • Simplify

More good stuff and lots of cool examples and explanations of design principles.

Now I want to share my suggestion—just one, one big one.

The way to make your website more effective is…

Make your website more generous.

Simple, right? Be like Santa. Make a list and check it twice.

What goes on that list? Like Santa’s list, it should contain the things your people want you to produce. They’re probably not going to write you letters or sit on your lap and tell you, but you need to find out what they want somehow.

You need to know precisely what challenges your audience face and give them solutions.

Give, give, and give some more and what you get is a more effective website. (more…)

Aug

The Business Blogging Plan: 50 Best Practices

50 best practices

I must admit: I’m a latecomer to business blogging. I joined the party in 2011 and got off to a rocky start. Nearly all bloggers do.

Five years later, I know what works. I’m working the strategies to great effect—on my website, for a long list of top marketing blogs, and for many clients. And regardless of where you are in your business blogging journey, I believe this collection of ideas will help you publish an even more effective business blog.

Here, now, are my top ideas organized as 50 best practices. But first…

I present a quick history of business blogging from the historical point of view of yours truly. And then… Grabba’ cuppa’ something tasty and enjoy The Business Blogging Plan.

a brief history of business blogging

Here you go… 
The Business Blogging Plan:  50 Best Practices

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Aug

Should You Call Yourself an Author [Content Matters Episode 15]

Content Matters - Author

Your domain is defined as your “sphere of knowledge.” You can own your domain and stand out as an authority by authoring a book.

Yes indeed, there’s a lot of hard work involved. However, the rules have changed and a traditional book is not your only option.

In this episode, Andy and Barry explore a variety of options for adding “author” to your bio and resume and the benefits of doing so.

In this episode we talk about:

  • Has it become “easier” to author a book?
  • The benefits of adding “author” to your bio and additional ways to showcase your author status
  • Various ways to fast-track your authorship journey
  • A process and plan for blogging a book
  • Leveraging authorship for speaking and networking opportunities
  • How to use book and speaker pages for SEO

(more…)

May

The Way To Do SEO that Works [Content Matters Episode 11]

Episode 11 Content Matters

If you want to start cranking your ranking, you need to understand SEO that works. 

Just a few years back you might have achieved super SEO powers by droppging keyword bombs on your pages and “acquiring” links here, there and everywhere.

Welcome to 2016 where getting your pages and posts to top Google’s search pages calls for the right balance of basic on-page SEO tactics and a serious commitment to creating a stellar experience for your visitor.

(more…)

Feb

Amplify Your Audience by Guest Blogging [Content Matters Podcast 06]

Content Matters Guest blogging

What do you get when you cross a strategic blogger with a popular blog?

You get a larger audience. It’s called guest blogging.

Listen to two serious advocates of guest blogging share the secrets of how it works. Both have landed many meaningful gigs on the biggest and best blogs in marketing. Both now operate blogs guest bloggers covet.

Welcome to the guest blogging edition of Content Matters with Andy Crestodina and Barry Feldman. (more…)

Feb

SEO Blog Post Checklist: 21 Ways to Crank How You Rank

21 Point Blog Post Checklist

 

This “SEO blog post checklist” gives you:

21 tips, organized in three lists, to cover:

  1. 5 ways to optimize a blog post for SEO
  2. 10 tactics to help engage readers and realize greater success with social media
  3. 6 elements that will embellish your blog posts and inspire readers to spend more time on your site

By applying these techniques, you’ll make serious progress toward getting your blog posts discovered via search and social media—and read and shared more.

5 steps to optimize your blog post for search

All credit to Andy Crestodina of Orbit Media, the author of the web content checklist, the source of these tips. Andy begins with five elements you need to optimize to indicate the relevance of your blog post to the search engines. These are the key places to use target phrases and increase the likelihood your blog post or page will rank. (more…)

Jan

125 Quick Tips to Sharpen Your Copywriting Skills

 

125 copywriting skills and tips

I’ve been sharpening my copywriting skills as a pro for nearly 30 years. How’s it done? Much like any art, or any craft, perpetual improvement calls for:

  • Studying how the best do what they do
  • Practicing
  • Developing your own style and work habits

I’m going to share with you many of the lessons I’ve learned about copywriting. I suspect you’ve heard a good deal of them before. I can’t claim these ideas are all mine. Most of the tips come from the best—accomplished copywriters who chose to share the secrets of their success.

I’m just making them mine. That’s what writers do.

coffee (1)You might grab a cup of coffee for this one.

 

 

Copywriting Bonus

> Click Here to Download Your Bonus eBook

 

(more…)

Dec

Blog Trends: Writing Time, Post Length & Publishing Frequency [Infographic]

 

BLOG TRENDS

Are bloggers spending more time writing? Do they write longer or shorter posts? Has publishing frequency changed for the typical blogger?

In an effort to identify the business blog trends of 2015, my friends at Orbit Media asked 1074 bloggers 11 questions. They concluded the business of blogging is changing. Some things are consistent from the prior year, but a trend has emerged.

What follows an infographic I helped create for Orbit Media focusing on blog trends such as writing time, post length and publishing frequency.

If you like what you see, keep reading. I’ve included more findings from the study as well as insights from content marketing experts on what’s trending in business blogging and where it’s headed in 2016 and beyond. (more…)

Nov

Content Reach: 25 Tactics for Effective Content Promotion

25 Tactics for Effective Content Promotion

Content reach… Grr. Ugh. Sh*t.

It’s become a bit of a problem, hasn’t it?

Your recent masterpiece is the most helpful content you’ve ever published. You know it. But no one else does. Why? It’s found no audience—or no audience has found it.

This is the dirge of millions of content marketers around the world (sung to the tune of Sgt. Pepper’s Lonely Blog Post Band).

What gives?

You absolutely poured yourself into the content planning process. You did deep audience research and your content marketing strategy is locked and loaded. The most talented creative team tackled the assignment. Still, it’s drowning in a sea of content noise.

Content marketers, especially those joining the content party in the 2000-and-teens years, are learning how hard it is to find an audience.

Content reach calls for a content promotion plan

Most marketers post content on their blog then dispatch a few updates via their social media networks. If this strategy isn’t working for you (it works for very few), you need to do more.

Of course, you’ll have a unique set of objectives and how they map to your marketing process will also be unique. So, like everything in digital media, you’ll experiment with different tactics, measure, and refine.

To begin with, it’ll be helpful to understand the nuances of paid, earned and owned media and consider investing time, energy, and possibly, money, into all three.

We’ll take a look at each and dig into a heap of tactics that might serve your content promotion plan.

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