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Archive for the ‘Best practices for copywriting’ Category

May

The Most Effective Online Marketers Focus On One Thing

effective online marketing - you

You devour online marketing lessons. You feast on articles, reports, books, and eBooks. Perhaps it’s so important to you, you spend some of your precious time attending webinars and conferences and you can’t help but join the conversation on blogs and via social media.

Good for you.

There’s a ton of information to take in, the rules change daily, and if you’re going to succeed with online marketing, you must master a good many practices, techniques and tools.

The experts keep serving up specialized dishes: content marketing, social media marketing, search marketing, permission-based marketing, inbound marketing and any (fill-in-the-blank-here) marketing.

The more these ingredients get heaped onto our plates, the more the meal calls for a bowl and spoon. It’s digital soup, my friend.

Clarity is hard to achieve.

Pencils out. It’s pop quiz time. (more…)

Dec

The Buzzwords and Bullshit You Use to Offend the Human Race

Please allow me to introduce Ilana Rabinowitz. You may know her from Social Media Explorer, where we both contribute content. Ilana writes smart stuff. For example:

The language of human beings.

buzzwordsThe most important thing to know in being a good digital communicator is: talk to people as if you are both human beings.

You wouldn’t think people need lessons in acting human. But many of us assume a business façade at work. We put on our work attire, go to an office, sit in meetings and write memos or emails to customers, forgetting that we are human beings talking to other human beings.

(more…)

Oct

Does Your Marketing Copywriter Shake It Up?

copywriter don't dance

You know those starved-for-work folks who stand out on street corners in extreme heat and wave around signs and giant arrows attempting to bring you into a nearby store? Of course you do. They’re everywhere. Cheap advertising, I guess. I have to believe they make $8 an hour or whatever minimum wage is in your state. This is not a position that demands much skill.

Fairly often, these human ads have a tiny touch of schtick. Costumes are common. Maybe they wear a sandwich board or have a prop of some sort. Let’s call it what it is. It’s dull.

(more…)

Aug

Effective Headlines to Generate Leads

It’s always nice to find like-minded bloggers sharing advice you can endorse. And it’s especially gratifying when a trusted authority uses your article or ideas to demonstrate her point. Great synchronicity here too because I’ve been offering ideas for making your article titles attractive. The following article offers strong examples of effective headlines including one of mine (see “The Great Keywords Secret Revealed.”

The following article is republished here with permission from the author and her inbound marketing company.

(more…)

Aug

Persuasion Pointers – Rich Little Nuggets from Me to You

I know. I know. Your attention span is 15 seconds, 140 characters, one quick image. Me too. It’s a social media world. More media, more noise.

Introducing Persuasion Pointers

As often as I can get around to it, I’ll be sharing 101 pointers. The idea is to help give you ideas for sharpening your persuasion skills to make your online marketing more effective.

On Twitter, the pointers will look like this…

persuasion pointers #fcpointers

Short is good.

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