You devour online marketing lessons. You feast on articles, reports, books, and eBooks. Perhaps it’s so important to you, you spend some of your precious time attending webinars and conferences and you can’t help but join the conversation on blogs and via social media.
Good for you.
There’s a ton of information to take in, the rules change daily, and if you’re going to succeed with online marketing, you must master a good many practices, techniques and tools.
The experts keep serving up specialized dishes: content marketing, social media marketing, search marketing, permission-based marketing, inbound marketing and any (fill-in-the-blank-here) marketing.
The more these ingredients get heaped onto our plates, the more the meal calls for a bowl and spoon. It’s digital soup, my friend.
Clarity is hard to achieve.
Pencils out. It’s pop quiz time. (more…)