I was on vacation in Vancouver with my family last week. We went to the famous public market on Granville Island. There’s a lot to see and do there. The market seems to offer every flavor of everything.
I would have enjoyed it more if my sinuses were not a stuffed-up mess. When I decided to give my throbbing head a break and sit down and listen to a busker play guitar, my family headed back into the market for tea.
When they came to rally me again, they presented me with a tea specially blended to kick colds. The concoction included ginger and cayenne pepper. I took a sip, gagged, and tossed it in the trash. The tea was nastier than my head cold.
It wasn’t the highlight of my trip, but it’s not an experience I’ll soon forget. I’ll remember where I got it and how it made me feel.
Who the hell puts cayenne pepper in tea?
The answer is a tea specialist, a tea specialist who wants to make someone feel better… a tea specialist that wants to make a bold statement… a tea specialist aiming to get a response from her customer.
For all the same reasons, I submit great copywriters mix in cayenne pepper too. They may not use pepper in every paragraph they serve. They may choose to forgo the pepper in favor of different flavor. But trust me on this: they shan’t shy away from peppering their prose with spice.
Everyone’s a web content writer now
The gold rush of 1849 produced the term 49er, meaning a person who had gone to California to mine gold.
I just did a Google search for “web content writer.” In a half-second the search engine returned 115-million results. From my POV, it seems today’s mother lode is content marketing, the treasure trove that connects customers to companies.
Will the legions of new web content writers earn the nickname 15ers?
I’ve written this post to help you understand wordsmiths are cut from different cloths. I hope to tool you with insights to spare you from the headaches symptomatic of hiring the wrong writer. (more…)