Much has been written about creating lead magnets. This is not the case for promoting lead magnets.
In my post, What is a Lead Magnet?, I offer a definition of the phrase, explain the purpose, offer advice for creating them and detail ten types that have proven effective for helping digital marketers build their email list. Check out the lead magnet article here if you haven’t already.
And now, stick around for the much needed sequel about lead magnet promotion. I’m going to give you 30 ways to build your email list faster.
When is a lead magnet not magnetic?
I’ve spent a lot of time the past few years consulting clients on how to use lead magnets.
- I present webinars about lead magnets. (Find one here)
- I have written extensively about using them.
- I consult with companies to help conceive them. (Request yours here)
- And above all, I create them. (Examples here)
— Sue-Ann Bubacz (@SueAnnBubacz) December 16, 2016
Sometimes clients engage me to promote them, but usually not. Usually, we move on to the next one. That’s a problem.
Your lead magnet, much like any content you create and offer, isn’t effective until the audience of prospective buyers you covet discovers it. Limited exposure equals limited magnetism.
I take great pleasure in delivering juicy lead magnets, eBooks especially, to clients. But sometimes a painful revelation follows. I’m told the results have been disappointing. The lead magnet isn’t converting as hoped.
Is the lead magnet, itself, to blame? I think not. Is the issue the landing page, pop-up or form where it’s offered? It’s possible, but unlikely. The problem is the promotion—or lack of it.
A vital part of your lead magnet strategy must be to increase its exposure. You need to put it in the path of potential buyers and make it clear you’re offering a solution to a problem they face.
In my lead magnet trainings, I offer a long list of ways to promote lead magnets. So here you go: a promotion checklist to ensure your lead magnet does indeed help you build your email list fast.