The Point

Jan

21 Video Marketing Ideas for Small Business Budgets [Infographic]

Barry Feldman: January 10, 2016 | eBooks, Video | 1 Comment »
21 video marketing ideas

Your customers want to see what you’ve got. Not just what you sell, but who you are, how you think, what advice you have to lend. In other words, they want video. If you’re a small business marketer, you might think video is out of bounds. It’s not. Video is perfectly doable for any size more »

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Jan

Research: The Most Valuable Form of Content [Content Matters Podcast 03]

Barry Feldman: January 4, 2016 | Podcasts: Content Matters | No Comments »

Want to launch your content into the stratosphere? The most shareable and link-worthy content you can create is original research. The insights you uncover can result in one-of-a-kind content that delivers incomparable success in search and social media. Discussing this strategy made for a fun 21-minute conversation in this, our first Content Matters program of more »

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Dec

12 Content Experts Point the Way to Better Marketing in 2016

Barry Feldman: December 30, 2015 | Content marketing | No Comments »
12 content experts, better marketing

Epic content. Meaningful content. Revenue-generating content. You read about how to do better marketing day and night. You get it. Earning an A in digital marketing demands creating effective content. The best of the best do it consistently. You? Did you get an F this year? Fuuughh!  You got a D? Damn. Wait. You give more »

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Dec

Writing Killer Headlines for Your Web Content [Content Matters Podcast 02]

Barry Feldman: December 21, 2015 | Podcasts: Content Marketing Minds, Writing | 2 Comments »

How many headlines have I written in my 25-plus years in copywriting? Andy, my partner in mousetraps and cheese, asked me this as we began the second episode of the Content Matters podcast. I couldn’t answer the question. However, he had plenty more questions (as did I) and answering them made for a great 22 more »

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Dec

Blog Trends: Writing Time, Post Length & Publishing Frequency [Infographic]

Barry Feldman: December 12, 2015 | Blogging, Content marketing, Infographics | 3 Comments »
BLOG TRENDS

  Are bloggers spending more time writing? Do they write longer or shorter posts? Has publishing frequency changed for the typical blogger? In an effort to identify the business blog trends of 2015, my friends at Orbit Media asked 1074 bloggers 11 questions. They concluded the business of blogging is changing. Some things are consistent from the prior year, but a more »

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Dec

Will Your Content Make a Difference? [Content Matters Podcast 01]

Barry Feldman: December 7, 2015 | Podcasts: Content Matters | 4 Comments »
ContentMatterslogo

“Your website is your mousetrap. Your content is the cheese.” A few years ago, I gave a post I wrote for Content Marketing Institute the title above. The title had magic power. It spoke to someone, someone special, one of the smartest minds in all of digital marketing, Andy Crestodina. Those two sentences somehow connected Andy more »

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Nov

Content Reach: 25 Tactics for Effective Content Promotion

Barry Feldman: November 21, 2015 | Blogging, Content marketing, eBooks | 4 Comments »
25 Tactics for Effective Content Promotion

Content reach… Grr. Ugh. Sh*t. It’s become a bit of a problem, hasn’t it? Your recent masterpiece is the most helpful content you’ve ever published. You know it. But no one else does. Why? It’s found no audience—or no audience has found it. This is the dirge of millions of content marketers around the world more »

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Nov

Online Community Building Strategies to Win Trust (With Expert Vanessa DiMauro)

Barry Feldman: November 16, 2015 | Social media/social media marketing | 2 Comments »
Online community building strategies

  Want to build an online community? When you understand the power of the online community, you’re bound to answer in the affirmative. Vanessa DiMauro, CEO of Leader Networks, will tell you the online community is the most powerful way to connect with prospects today. Well-run online communities advance trust building. In a recent webinar, more »

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Nov

The 4 Indispensable Pillars of Effective Digital Marketing [Free eBook Too]

Pillars of effective digital marketing

We’re going to talk about post website depression (PWD). If you’re a sufferer, I urge you not to be embarrassed. You’re hardly alone. Generally, PWD is preceded with wild mood swings. For months you’re knee-deep in the grind. Meetings and conference calls. Site maps and wireframes. Copy and code. Layouts and links. Flurries of emails. more »

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Nov

Does a Marketing Content Hub Make Sense for Your Brand?

Barry Feldman: November 1, 2015 | Blogging, Content marketing | 2 Comments »
Marketing content hub

Feeling like toast? Content marketing burns you out. You see it every day. Thousands of companies join the content marketing parade while thousands more bail. Why? They don’t have the resources to stay the course. Like most, they understood if they consistently published the valuable content readers actually want to read, watch, listen to and look more »

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