The Point

Mar

Content Marketing KPIs: An Easy-to-Understand Overview for the Analytically Challenged

Barry Feldman: March 31, 2016 | Analytics and measurement, Content marketing | 3 Comments »
CM KPIs

  Do You Have a Handle On Your Content Marketing KPIs? Content marketing is an enigma. When it comes to doing it, almost every company on the web is clued-in. But when it comes to measuring it, most are clueless—and the majority is willing to admit it. Let’s unravel this sucker. Research reveals the majority more »

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Mar

Interviews: Game Changers for Content Marketers [Content Matters Podcast Episode 8]

Content Matters Episode 8

In this episode of Content Matters, we come out of the gate claiming interviews can be a game-changer for content marketers. Why would we make such a bold statement? Because Andy and I have learned that conducting interviews is a powerful double whammy. You’re able to generate more credible and highly compelling content. You build more »

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Mar

How to Write a Presentation that Converts

Write presentations

Have you ever wondered how to write a presentation? I’m not talking about your obligatory reviewing-the-numbers or previewing-the-game-plan decks where you may be able to get away with a set of snoozer slides. I’m talking about the presentation that stands on its own as a piece of clickass content created to inform and entertain your more »

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Mar

Getting Maximum Value from Marketing Events [Content Matters Podcast 7]

Barry Feldman: March 12, 2016 | Podcasts: Content Matters | No Comments »
Content Matters episode 7

Let’s talk about how to make marketing events matter. The first question Andy asks in this episode of the Content Matters podcast is “Why go to events?” Our “made for the commuter” podcast is short, but my answer to the question was a fairly long list. I explained you go to marketing events to: Learn more »

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Mar

The Best Copywriters Offer Great Copywriting Secrets

Barry Feldman: March 5, 2016 | Web-based marketing, Writing | 14 Comments »
great copywriting ingredient (1)

I was reviewing an essay by my daughter, a high school junior, when we got to talking about what makes for great writing. It was an interesting discussion. At least I felt that way. She probably just wanted to get the thing done and turned in. I call writing my profession. She calls it a more »

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Feb

Content that Converts: A Simple 2-Part Formula

Content that converts

  Including: 46 Expert Tips for Creating Addictive Content – INFOGRAPHIC Content worth creating is content that converts. Simple, eh? “Businesses can’t afford to waste time and resources on content that doesn’t achieve its marketing goals,” writes Sara McGuire, at Venngage, a company I’ve been collaborating with recently. She continues…  “In order for your content more »

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Feb

Amplify Your Audience by Guest Blogging [Content Matters Podcast 06]

Barry Feldman: February 20, 2016 | Blogging, Podcasts: Content Matters | No Comments »

What do you get when you cross a strategic blogger with a popular blog? You get a larger audience. It’s called guest blogging. Listen to two serious advocates of guest blogging share the secrets of how it works. Both have landed many meaningful gigs on the biggest and best blogs in marketing. Both now operate more »

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Feb

SEO Blog Post Checklist: 21 Ways to Crank How You Rank

Barry Feldman: February 13, 2016 | Blogging, Content marketing, Search/SEO | 3 Comments »
21 Point Blog Post Checklist

  This “SEO blog post checklist” gives you: 21 tips, organized in three lists, to cover: 5 ways to optimize a blog post for SEO 10 tactics to help engage readers and realize greater success with social media 6 elements that will embellish your blog posts and inspire readers to spend more time on your site By more »

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Feb

Types of Branded Content: A Guide to 11 Popular Formats [Infographic]

Barry Feldman: February 5, 2016 | Content marketing, Infographics | 4 Comments »
Content types

Do you know what types of branded content to create? An overwhelming percentage of companies now do some form of content marketing. We know this from the annual research that Content Marketing Institute, MarketingProfs, and their partners conduct for both B2B and B2C, and present annually as Benchmarks, Budgets, and Trends. Companies are pursuing content marketing more voraciously more »

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Jan

How to Make Your Analytics Matter [Content Matters Podcast 05]

Barry Feldman: January 31, 2016 | Marketing strategy, Podcasts: Content Matters | No Comments »
Content Matters 5 - analytics

Reports don’t affect don’t affect your marketing. Actions do. You can search far and wide, but you’re unlikely to find a marketer who’s more plugged into the power of web analytics than my podcasting partner, Andy Crestodina. At marketing conferences across the country, Andy’s sessions on understanding and applying your web analytics to optimize the more »

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