The Point

Aug

“SERP?” A four-letter word starting with S.

Barry Feldman: August 26, 2011 | Search/SEO, Web-based marketing | 1 Comment »

SERP: Search Engine Results Page. Another silly acronym. Let’s all grrrrrrrrowl together. Don’t care to learn about it’s meaning? Ooh. Even sillier. A SERP is what you’re served microseconds after you put something in Google. (Or Bing for the Microsoft faithful. Or Yahoo! for a few remaining dinosaurs.) Whaddaya’ see in a SERP? Website page more »

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Aug

Do you have your eyes on the ball?

Barry Feldman: August 23, 2011 | Marketing communications pointers | 1 Comment »

I feel like a coach. I guess I actually am. I say this because I’m providing consulting for a number of companies now, big and small, mostly small, even agencies, and find myself constantly reminding my clients the same fundamental piece of advice. But we’re not playing ball. We’re playing marketing communications. So, let me more »

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Aug

Meet the mythological masters of copywriting. [And realize the amazing power of an hour.]

Barry Feldman: August 17, 2011 | Marketing communications pointers | 2 Comments »

I can’t believe what I just read. A guy who claims to be a professional copywriter (hereafter to be called Tony) offered a paper called “Master Copywriting in 1 Hour.” Now, I must say, good for Tony. He penned a fairly compelling title. And, as promised, he consumed only an hour of my time. He more »

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Aug

Does your web site suck?

Sites that engage visitors to click around, stick around and come back for more will help you sell your stuff. Sites that don’t? By today’s standards, they suck. What’s the opposite of suck? I want to say “blow,” but I want this here post to get an A-rating, not an X . So instead, let’s more »

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Jul

Getting Ideas to Flow: The Naked Truth.

For a copywriter, or any idea professional whose tasks involve coming up with a concept, a form of writer’s block is, well, not being able to come up with a concept. I find this frightening phenomena tends to strike when I’m at my desk, staring at my screen, and torturing myself with the notion that more »

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Jul

How Losers Do Landing Pages.

Barry Feldman: July 25, 2011 | Online advertising | 4 Comments »

Please don’t let your readers get lost. A click is a terrible thing to waste. So I went in search of best practices for making landing pages land leads. I found a ton of good tips. But, whoa, I also went in search of good examples to actually show and found next to none. Most more »

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Jul

6 Pointers for More Persuasive Proposals.

Barry Feldman: July 18, 2011 | Marketing communications pointers | No Comments »

Recently, I considered a partnership with a new vendor. Miraculously, the process kicked-off with an email I received. I replied (it happens). The follow-up email was good enough to convince me to agree to a “ten minute” assessment call. The call lasted nearly two hours. Well done phone salesman guy.

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Jul

Numbers Rule.

Barry Feldman: July 8, 2011 | Best practices for copywriting | 2 Comments »

Create a List. Increase Clicks and Double Downloads. How do you ensure your title or headline captivates the reader? You might start with a really strong word. But you might not. Consider a number. Think about how often a headline or the title of a piece begins with a number. It’s hard to top the more »

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