The Point

Jul

How Losers Do Landing Pages.

Barry Feldman: July 25, 2011 | Online advertising | 4 Comments »

Please don’t let your readers get lost. A click is a terrible thing to waste. So I went in search of best practices for making landing pages land leads. I found a ton of good tips. But, whoa, I also went in search of good examples to actually show and found next to none. Most more »

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Jul

6 Pointers for More Persuasive Proposals.

Barry Feldman: July 18, 2011 | Marketing communications pointers | No Comments »

Recently, I considered a partnership with a new vendor. Miraculously, the process kicked-off with an email I received. I replied (it happens). The follow-up email was good enough to convince me to agree to a “ten minute” assessment call. The call lasted nearly two hours. Well done phone salesman guy.

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Jul

Numbers Rule.

Barry Feldman: July 8, 2011 | Best practices for copywriting | 2 Comments »

Create a List. Increase Clicks and Double Downloads. How do you ensure your title or headline captivates the reader? You might start with a really strong word. But you might not. Consider a number. Think about how often a headline or the title of a piece begins with a number. It’s hard to top the more »

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