The Point

Jul

6 Pointers for More Persuasive Proposals.

Barry Feldman: July 18, 2011 | Marketing communications pointers | No Comments »

Recently, I considered a partnership with a new vendor. Miraculously, the process kicked-off with an email I received. I replied (it happens). The follow-up email was good enough to convince me to agree to a “ten minute” assessment call. The call lasted nearly two hours. Well done phone salesman guy.

Read more

Jul

Numbers Rule.

Barry Feldman: July 8, 2011 | Best practices for copywriting | 2 Comments »

Create a List. Increase Clicks and Double Downloads. How do you ensure your title or headline captivates the reader? You might start with a really strong word. But you might not. Consider a number. Think about how often a headline or the title of a piece begins with a number. It’s hard to top the more »

Read more