The Point

Dec

A Sign of the Times

60% of smartphone users admits to using their devices while going to the bathroom. Watch this.

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Dec

Your Site is the Mousetrap and Your Content is the Cheese

Barry Feldman: December 27, 2011 | Content marketing, Web-based marketing | 2 Comments »

Mice aren’t attracted to mousetraps. They’re attracted to what you put on it. The same goes for websites. What are you putting on yours?

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Dec

The Twelve Days of Twismas

Barry Feldman: December 23, 2011 | Social media/social media marketing | No Comments »

On the first day of Twismas, my twu love sent to me A smartphone equipped with 4G. On the second day of Twismas, my twu love sent to me Two Twitter retweets And a smartphone equipped with 4G. On the third day of Twismas, my twu love sent to me Three Facebook friends, Two Twitter more »

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Dec

11 Lessons in Productivity from A Very Productive 2011

Barry Feldman: December 19, 2011 | Uncategorized | 1 Comment »

You know how I—and every true marketeer whose advice you trust (or at least, get)—constantly plead with you to stop talking about yourself all the time? You must know the drill by now… Your audience isn’t interested in your company and your objectives; they’re interested in their company and their objectives. It’s 100% true. So more »

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Dec

The 20 Minute Social Media Professional

“I don’t have time to participate in social media” is a common cry heard within enterprise. The concern is that social media has a steep learning curve and is a time vacuum preventing more essential work from getting done. In other circles where more »

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Dec

If the recipe for success is content marketing, isn’t copy the main ingredient?

Thought leaders around the world agree: when you establish a presence on the web you become a publisher. However, the notion that often follows goes something like this: now that you’re a publisher, you need journalists to create your content—not copywriters. I beg to differ.

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Nov

Why Turkeys Don’t Tweet.

Barry Feldman: November 18, 2011 | Social media/social media marketing | 1 Comment »

Ah, Twitter. Such a misunderstood little bird.

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Nov

How I Made a Twee-Shirt a Catalyst for Social Success

This truly is an exciting time in the evolution of media and marketing. It doesn't just feel like everything's new. Everything is. And it didn't just feel like the masses of new media masters in the LA convention center are shaping the future. They are.

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Oct

Your Customer is More Persuasive than Your Copywriter.

Barry Feldman: October 25, 2011 | Online advertising, Web-based marketing | 4 Comments »

Your customer’s opinion of your brand or product outranks everyone else's voice.“Peer-to-peer marketing” or “word of mouse” is the most powerful form of advertising ever.

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Oct

m. is for .monumental

Barry Feldman: October 13, 2011 | Mobile marketing, Search/SEO | 1 Comment »

Raise your hand if you know what m. means. If your hand is in the air it probably has a smartphone in it. You smartphone users are pretty smart. If your hand isn’t in the air, there’s still a very strong chance it has a smartphone in it. Now, take a close look at the more »

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