The Point

Oct

Copywriting for spiders can be awfully frightening.

Caution: The following article contains bad words and may not be suitable for everyone. It’s Octohhhhhhh-brrrrrrrr. Gonna’ be a wicked witch for Halloween? Ghost? Vampire? Here’s an even scarier idea: be an SEO copywriter. Yes sir. Yes ma’am. If you want to spook the hell out the people with the audacity to come to your more »

Read more

Sep

Marketing would be so simple if people weren’t so complex.

“People don’t like to be sold, but they love to buy.” Credit that to Jeffrey Gitomer who bills himself as America’s #1 sales authority. It’s his trademarked mantra. “People don’t want to be pitched to, marketed to or herded like cattle.” Michael Stelzner gets the credit for this one. The line comes from his book, more »

Read more

Sep

The most important headline writing tip ever: forget about tips.

Barry Feldman: September 12, 2011 | Best practices for copywriting | 1 Comment »

COPYCATS: Edition #1 with John Runk He’s one of advertising’s headiest headline writers. Here, he dogs on the formula approach to copywriting. I’m going to call this series “Copycats,” and in each edition, strive to get a pair or more of copywriters on the same page talking about their craft. Though I’ve read the work more »

Read more

Sep

Where are you with mobile marketing?

All signs point to m-commerce. It’s always fascinating to see the next big thing blossom and keep abreast of the buzz. Of course, you can’t do such a thing if you don’t know what “that thing” is. In marketing, it’s mobile marketing. I subscribe to a ton of news feeds. Sure, the secrets of social more »

Read more

Aug

“SERP?” A four-letter word starting with S.

Barry Feldman: August 26, 2011 | Search/SEO, Web-based marketing | 1 Comment »

SERP: Search Engine Results Page. Another silly acronym. Let’s all grrrrrrrrowl together. Don’t care to learn about it’s meaning? Ooh. Even sillier. A SERP is what you’re served microseconds after you put something in Google. (Or Bing for the Microsoft faithful. Or Yahoo! for a few remaining dinosaurs.) Whaddaya’ see in a SERP? Website page more »

Read more

Aug

Do you have your eyes on the ball?

Barry Feldman: August 23, 2011 | Marketing communications pointers | 1 Comment »

I feel like a coach. I guess I actually am. I say this because I’m providing consulting for a number of companies now, big and small, mostly small, even agencies, and find myself constantly reminding my clients the same fundamental piece of advice. But we’re not playing ball. We’re playing marketing communications. So, let me more »

Read more

Aug

Meet the mythological masters of copywriting. [And realize the amazing power of an hour.]

Barry Feldman: August 17, 2011 | Marketing communications pointers | 2 Comments »

I can’t believe what I just read. A guy who claims to be a professional copywriter (hereafter to be called Tony) offered a paper called “Master Copywriting in 1 Hour.” Now, I must say, good for Tony. He penned a fairly compelling title. And, as promised, he consumed only an hour of my time. He more »

Read more

Aug

Does your web site suck?

Sites that engage visitors to click around, stick around and come back for more will help you sell your stuff. Sites that don’t? By today’s standards, they suck. What’s the opposite of suck? I want to say “blow,” but I want this here post to get an A-rating, not an X . So instead, let’s more »

Read more

Jul

Getting Ideas to Flow: The Naked Truth.

For a copywriter, or any idea professional whose tasks involve coming up with a concept, a form of writer’s block is, well, not being able to come up with a concept. I find this frightening phenomena tends to strike when I’m at my desk, staring at my screen, and torturing myself with the notion that more »

Read more

Jul

How Losers Do Landing Pages.

Barry Feldman: July 25, 2011 | Online advertising | 4 Comments »

Please don’t let your readers get lost. A click is a terrible thing to waste. So I went in search of best practices for making landing pages land leads. I found a ton of good tips. But, whoa, I also went in search of good examples to actually show and found next to none. Most more »

Read more