The Point

Nov

Why Turkeys Don’t Tweet.

Barry Feldman: November 18, 2011 | Social media/social media marketing | 1 Comment »

Ah, Twitter. Such a misunderstood little bird.

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Nov

How I Made a Twee-Shirt a Catalyst for Social Success

This truly is an exciting time in the evolution of media and marketing. It doesn't just feel like everything's new. Everything is. And it didn't just feel like the masses of new media masters in the LA convention center are shaping the future. They are.

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Oct

Your Customer is More Persuasive than Your Copywriter.

Barry Feldman: October 25, 2011 | Online advertising, Web-based marketing | 4 Comments »

Your customer’s opinion of your brand or product outranks everyone else's voice.“Peer-to-peer marketing” or “word of mouse” is the most powerful form of advertising ever.

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Oct

m. is for .monumental

Barry Feldman: October 13, 2011 | Mobile marketing, Search/SEO | 1 Comment »

Raise your hand if you know what m. means. If your hand is in the air it probably has a smartphone in it. You smartphone users are pretty smart. If your hand isn’t in the air, there’s still a very strong chance it has a smartphone in it. Now, take a close look at the more »

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Oct

Podcast: My 10-year old wants to know more about copywriting.

The copywriter interview by FeldmanCreative Spend 3 minutes with my daughter Leah and I. It seems Leah, who loves to write, had questions about what I do. She started asking me and I said “We should do this in the form of an interview.” She was all over it and it took it fairly seriously, more »

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Oct

Copywriting for spiders can be awfully frightening.

Caution: The following article contains bad words and may not be suitable for everyone. It’s Octohhhhhhh-brrrrrrrr. Gonna’ be a wicked witch for Halloween? Ghost? Vampire? Here’s an even scarier idea: be an SEO copywriter. Yes sir. Yes ma’am. If you want to spook the hell out the people with the audacity to come to your more »

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Sep

Marketing would be so simple if people weren’t so complex.

“People don’t like to be sold, but they love to buy.” Credit that to Jeffrey Gitomer who bills himself as America’s #1 sales authority. It’s his trademarked mantra. “People don’t want to be pitched to, marketed to or herded like cattle.” Michael Stelzner gets the credit for this one. The line comes from his book, more »

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Sep

The most important headline writing tip ever: forget about tips.

Barry Feldman: September 12, 2011 | Best practices for copywriting | 1 Comment »

COPYCATS: Edition #1 with John Runk He’s one of advertising’s headiest headline writers. Here, he dogs on the formula approach to copywriting. I’m going to call this series “Copycats,” and in each edition, strive to get a pair or more of copywriters on the same page talking about their craft. Though I’ve read the work more »

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Sep

Where are you with mobile marketing?

All signs point to m-commerce. It’s always fascinating to see the next big thing blossom and keep abreast of the buzz. Of course, you can’t do such a thing if you don’t know what “that thing” is. In marketing, it’s mobile marketing. I subscribe to a ton of news feeds. Sure, the secrets of social more »

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Aug

“SERP?” A four-letter word starting with S.

Barry Feldman: August 26, 2011 | Search/SEO, Web-based marketing | 1 Comment »

SERP: Search Engine Results Page. Another silly acronym. Let’s all grrrrrrrrowl together. Don’t care to learn about it’s meaning? Ooh. Even sillier. A SERP is what you’re served microseconds after you put something in Google. (Or Bing for the Microsoft faithful. Or Yahoo! for a few remaining dinosaurs.) Whaddaya’ see in a SERP? Website page more »

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